"Sainsbury's trials new sunflower lanyard initiative to help customers with hidden disabilities" press release

News article announcing that Sainsbury's is extending "a new trial to help enhance the shopping experience for customers with hidden disabilities" with a sunflower lanyard "purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store." The trial will be launched initially in Sainsbury's Barnstaple and then be rolled out in other stores with a full list stores provided.