File containing various papers relating to competitions by Sainsbury's for children to design billboard posters to promote new and re-launched (extended and/or refurbished) Sainsbury's stores. The drawings would also typically feature on other publicity material (eg leaflets) to promote the store openings.
Papers include press releases, photocalls, correspondence, speeches for poster unveiling ceremonies, status report, competition instructions and entry form for schools, PR brief, and agenda for a meeting.
The competitions were organized by Clark and Taylor (public relations agency) on behalf of Sainsbury's.
The file features papers relating to poster competitions for Brentwood, Calne, Swansea, Walton, Wantage, Oadby, Oswestry, and Ashbourne.
General store openings and re-launches public relations papers
Children's poster competitions papers, 1997-1998
- Ref. No: SA/PR/6/1/1/3
- Format: File/Folder
- Date: 1997-1998
- Level: File
- Extent: 1 folder
- Access: Open
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