Sittingbourne store opening (27 Aug 1996) public relations papers

Correspondence and other papers from Sainsbury's Local Public Relations office relating to public relations activities for the opening of Sainsbury's new store at Sittingbourne on Tuesday 27 August 1996 and a fun day on Saturday 31 August 1996.

The store was promoted with billboards which used drawings designed by children in a competition.

Some items also refer to the opening of Emersons Green store and the children's poster campaign in general.

Other papers include:
press cuttings;
public relations briefing document;
'New Store Information' document;
notes for town crier;
press releases;
store opening leaflet;
photograph of child with drawing for billboard advertisement;
"Sainsbury's Proposal for Sittingbourne" development brochure;