Northern Ireland public relations and general correspondence and papers, May-Dec 1995

Correspondence and other papers relating to Sainsbury's launch in Northern Ireland. A variety of topics relating to the launch in Northern Ireland are discussed including public relations, liquor licensing, competitors, speeches, visits to Northern Ireland, the internal communication plan, prices, employment matters.

Papers include internal memoranda and papers circulated to members of Sainsbury's Northern Ireland Coordinating Group, a report on personnel issues in Northern Ireland, job outline for a security advisor, a presentation by Stuart Mitchell to the N.I. Chartered Institute of Marketing, press cuttings, and "Partnership" newsletter about the Dungannon Meats/Sainsbury Partnership in Livestock Scheme.