Northern Ireland public relations correspondence and other papers, 1995

File containing internal and external correspondence, reports, speeches and other documents relating to public relations in Northern Ireland. The papers in the file mostly date from August to December 1995. The file is from Sainsbury's Local Public Relations department.

Divided into eleven sections:
unnumbered section at front of file (includes Northern Ireland Weekly Updates)
1. Communications plans (includes "Northern Ireland Action Plan", "Communication Plan for Sainsbury's Launch into Northern Ireland", "Proposals for Northern Ireland" booklet).
2. Employment (relates to employment by Sainsbury's in Northern Ireland, such as letters to employees of Supermac store taken over by Sainsbury's)
3. Media (includes correspondence with newspapers)
4. Speaking opp[ortunitie]s (relates to speeches at local events, includes text of presentation by Stuart Mitchell to the N.I. Chartered Institute of Marketing and a speech by David Sainsbury to the Northern Ireland Chamber of Commerce and Industry)
5. Initiatives/sponsorships (includes correspondence about proposed arts sponsorship)
6. Research (includes copies of market research reports)
7. Causeway/minutes (papers relating to work by Causeway public relations agency for Sainsbury's including invoices, reports, minutes of meetings, reports from Causeway)
8. Local/community (papers relating to community involvement, and correspondence with organizations and people in Northern Ireland)
9. Ideal Home, supplier events Sept 1995
10. Development issues (information about store development plans including questions and answers documents about particular stores)