'Sainsbury's, Fresh Food, Fresh Ideas.' launch in Northern Ireland public relations papers

File containing publicity material, reports and other papers relating to the launch of the "Sainsbury's, Fresh Food, Fresh Ideas" advertising campaign in Northern Ireland.

The campaign was launched on 14 May 1997. Much of the material in this file relates to the campaign in general rather than specifically to Northern Ireland.

There are also some printouts of recipes from Sainsbury's Electronic Recipe Selector which was launched as part of the campaign. The Recipe Selector offered customers a choice of over a thousand recipes through Sainsbury's website. Customers without internet access could telephone for details of the recipes.

Items in the file include:
"Sainsbury's, Fresh Food, Fresh Ideas" press release 14 May 1997
"Sainsbury's Working With Local Suppliers And Growers" press release 14 May 1997
"Ideas So Fresh - They're Straight from the Net" press release 14 May 1997
"Sainsbury's Fresh Food, Fresh Ideas. Introduces "A smarter way to shop"" presentation handout by Clark and Taylor Advertising, 17 Jun 1997
"Sainsbury's Fresh Food, Fresh Ideas." plastic carrier bag
"Take a fresh look at Point of Sale: A Guide for Management" leaflet
"Take a fresh look at Sainsbury's" staff leaflet
"Fresh Ideas Staff Feedback" form
"Fresh Food, Fresh Ideas. PR Plan: Sainsbury's Refresher Course" document
"What's Fresh at Sainsbury's" report
Correspondence/emails
Printouts of recipes from Sainsbury's website including Baked Tilapia with White Wine and Herbs, Lobster and Chicken Salad, and Scallops and Prawns in a Lime and Garlic Sauce