"Communications Plan for Sainsbury's Launch into Northern Ireland: phase 2 - post announcement July to December 95" report
7 Jul 1995Report by Causeway Communications (public relations agency which supported Sainsbury's launch in Northern Ireland, later called Shandwick Northern Ireland) detailing plans for public relations...
SA/PR/6/2/2/1
"Sainsbury's in Northern Ireland: Public Relations Activity" presentation handout
[c. 1995]Presentation handout by Causeway Communications (public relations agency, later called Shandwick) about public relations activities to support the launch of Sainsbury's in Northern Ireland.
SA/PR/6/2/2/2
Community involvement in Northern Ireland plan and related papers
[1995]Report on community involvement in Northern Ireland with related memoranda and copies of correspondence and papers from Business in the Community. The report is described as 'an outline plan for...
SA/PR/6/2/2/3
"Sainsbury's Suppliers Development Programme - Review of Launch" report, Mar 1997
13 Mar 1997Report by Shandwick Northern Ireland (public relations agency) to review the PR activities carried out for Sainsbury's Suppliers Development Programme. The programme offered "17 Northern Ireland...
SA/PR/6/2/2/4
"J Sainsbury plc Investment in Northern Ireland lobbying brief", Jun 1997
Jun 1997Briefing document prepared by Cherton Enterprise Ltd for Sainsbury's staff who were involved in the company's launch in Northern Ireland.
SA/PR/6/2/2/5
Sainsbury's Supermarkets Ltd Investment in Northern Ireland lobbying brief", Oct 1997
Oct 1997Briefing document prepared by Cherton Enterprise Ltd for Sainsbury's staff who were involved in the company's launch in Northern Ireland.
SA/PR/6/2/2/6
Shandwick client contact reports about Sainsbury's in Northern Ireland, Oct-Dec 1997
Oct-Dec 1997Minutes (action points) of meetings between Shandwick public relations agency and Sainsbury's relating to public relations for the launch of Sainsbury's in Northern Ireland. 1 Oct 1997: progress...
SA/PR/6/2/2/7
Northern Ireland public relations schedule
1998-1999Plans proposed by Shandwick (public relations agency) listing the proposed PR activities to be carried out in support of Sainsbury's launch in Northern Ireland. Includes sampling, sponsorship,...
SA/PR/6/2/2/8
"Sainsbury's in Northern Ireland Quantitative Tracking Research 1995/1996/1997/1998" report
[1998]Report by UMS (Ulster Marketing Surveys) of a market research survey "to provide information on awareness and attitudes towards the proposed establishment of seven Sainsbury's stores in Northern...
SA/PR/6/2/2/9
"Sainsbury's in partnership with Shandwick" presentation slides handout
1998Spiral bound booklet containing a printout of slides used in a presentation by Shandwick Northern Ireland (public relations agency) about public relations for Sainsbury's in Northern Ireland. The...
SA/PR/6/2/2/10
"Quality Food from Northern Ireland Promotion - An evaluation" report and press cuttings, 1998
1998Brief report from Shandwick (public relations agency) with enclosed copies of press cuttings about the impact of Sainsbury's "Quality Food from Northern Ireland" promotion held in four Northern...
SA/PR/6/2/2/11
"Developing a Trading Partnership in the Multiple Grocery Market" - An Extended Programme for Selected N.Ireland Suppliers" report, 10 Aug 1998
10 Aug 1998Report by Levercliff Associates for Sainsbury's about Sainsbury's Supplier Development Programme which aimed to increase the amount of products purchased from Northern Ireland suppliers. Summaries...
SA/PR/6/2/2/12
"A proposal for the Publication of a staff journal for J Sainsbury plc staff members in Northern Ireland"
Feb 1999Report by Shandwick (public relations agency) proposing that Sainsbury's should publish a staff magazine (like the JS Journal) specifically for its employees in Northern Ireland.
SA/PR/6/2/2/13
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