Report by Shandwick Northern Ireland (public relations agency) to review the PR activities carried out for Sainsbury's Suppliers Development Programme.
The programme offered "17 Northern Ireland food companies a unique opportunity to understand how to work with and develop their business with JS [Sainsbury's]". It aimed to help with Sainsbury's target to annually purchase £160 million to £200 million worth of products from Northern Ireland.
Northern Ireland public relations reports and plans
"Sainsbury's Suppliers Development Programme - Review of Launch" report, Mar 1997
- Ref. No: SA/PR/6/2/2/4
- Format: Document/Page/item
- Date: 13 Mar 1997
- Level: Item
- Extent: 1 item
- Access: Open
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