Document by Shandwick (public relations agency for Sainsbury's Northern Ireland launch) to brief Sainsbury's staff about public relations activities for the opening of the new Sainsbury's store in Coleraine, Northern Ireland.
It includes a background, information about sourcing in Northern Ireland, programme for pre-opening and opening day, press releases, and press coverage.
Coleraine store public relations papers
Sainsbury's in Coleraine Briefing Pack, 1997
- Ref. No: SA/PR/6/2/5/4/3
- Format: Document/Page/item
- Date: 1997
- Level: Item
- Extent: 1 volume
- Access: Open
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