Reports, correspondence, press cuttings, images, video and other papers relating to Sainsbury's hot air balloon programme.
Sainsbury's had a fleet of five balloons each in the shape of an item of fresh produce: a strawberry, a bunch of carrots, an apple, a bunch of bananas and a bunch of flowers. The balloons helped promote the Fresh Food, Fresh ideas campaign and took part in a number of events, including balloon festivals, agricultural shows and visits to schools. A conventionally shaped hopper balloon (a hopper balloon carries one person in a harness) was also operated (G-BXTG). This had been signed 'Sainsbury's Quality Products from Northern Ireland' and later just with the Sainsbury's logo. The balloons were managed and flown by Flying Pictures Limited.
Local public relations, store openings and exhibitions
Hot air balloon programme
Reports, correspondence, press cuttings, images, video and other papers relating to Sainsbury's hot air balloon programme.
Sainsbury's had a fleet of five balloons each in the shape of an item of fresh produce: a strawberry, a bunch of carrots, an apple, a bunch of bananas and a bunch of flowers. ...
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Sainsbury's had a fleet of five balloons each in the shape of an item of fresh produce: a strawberry, a bunch of carrots, an apple, a bunch of bananas and a bunch of flowers. ...
- Ref. No: SA/PR/6/3
- Date: [1996-2000]
- Level: SubSeries
- Extent: 44 items, 9 files
- Access: Open
Photographs, postcards and drawings showing Sainsbury's hot air balloons (also promoted as the 'Sainsbury's Flying Circus'). The balloons were shaped...
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