Report produced by Flying Pictures Ltd (company responsible for Sainsbury's hot air balloon programme) for Sainsbury's about the hot air balloon programme.
The report includes:
Operations report - lists all the events which the balloons attended during 1997, with number of hours flown and tethered
PR report - an evaluation of the media coverage
Appendix: List detailing the press, television and radio coverage received for the balloon programme
Appendix: Quantitative and qualitative press analysis
Appendix: Media sponsorship package
Appendix: Media flights - list of media which attended balloon flights
Appendix: The consumer and balloons - brief comments on public opinion about hot air balloons
Hot air balloon programme reports and proposals
"Sainsbury's Balloons Operations & PR Report 1997" by Flying Pictures
- Ref. No: SA/PR/6/3/1/4
- Date: 1997
- Level: Item
- Extent: 1 volume
- Access: Open
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