Report from Sainsbury's Local Public Relations Department of a tour of 20 stores by "Sainsbury's Flying Santa". A hopper hot air balloon, branded 'Sainsbury's Flying Santa' with its pilot dressed as Father Christmas, toured selected stores and two local hospitals between 16 November and 9 December 1997. The tour was co-funded by the Local Public Relations department and Instore Marketing and Promotions.
The report also includes copies of press cuttings and media coverage statistics.
Hot air balloon programme reports and proposals
Sainsbury's Flying Santa 1998 Review and Evaluation
- Ref. No: SA/PR/6/3/1/8
- Format: Document/Page/item
- Date: 1999
- Level: Item
- Extent: 1 item
- Access: Open
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