File of correspondence and other papers relating to Sainsbury's hot air balloon programme including the school tour and appearances of the balloons at shows and balloon festivals.
Other papers include press cuttings, schedules, reports, agreement between Sainsbury's and Flying Pictures (Balloons) Ltd. The file is from Sainsbury's Local Public Relations Department.
Sainsbury's had a fleet of five balloons each in the shape of the following items of fresh produce: a strawberry, a bunch of carrots, an apple, a bunch of bananas and a bunch of flowers. The balloons promoted the Fresh Food, Fresh ideas campaign and took part in a number of events, including balloon festivals, agricultural shows and visits to schools. The balloons were managed and flown by Flying Pictures Limited.
Hot air balloon programme correspondence
Hot air balloon programme correspondence and other papers, 1996-98
- Ref. No: SA/PR/6/3/3/3
- Date: 1996-1998
- Level: File
- Extent: 1 folder
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (2)
I flew over Peterborough in the strawberry balloon I wonder if you have any pictures so I can show my grandchildren.
Peter Jones, 6 August 2020
Is there any chance you have any pictures.
Peter Jones, 6 August 2020