Public relations material relating to food and non-food products and ranges, and services offered by the company.
The section of the Public Relations Department which managed this function was referred to as Consumer Public Relations (approximately during the 1980s to 1990s). Activities that were carried out include issuing press releases and giving out samples to the media, giving individual press briefings, organising press events, organizing tasting sessions (including wine tasting events for wine writers), giving product previews to magazines, and organizing media interviews.
The section also managed the home economics speaker service at one time (by 1992) and publications (mainly cookery books and children's books, see SA/PUB) - items relating to these functions are placed elsewhere in the collection.
Public relations
Product and consumer public relations
Public relations material relating to food and non-food products and ranges, and services offered by the company.
The section of the Public Relations Department which managed this function was referred to as Consumer Public Relations (approximately during the 1980s to 1990s). Activities that were...
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The section of the Public Relations Department which managed this function was referred to as Consumer Public Relations (approximately during the 1980s to 1990s). Activities that were...
- Ref. No: SA/PR/7
- Date: 1970s-2010s
- Level: Series
- Access: Open
Papers including press packs and correspondence relating to product related press receptions mainly to promote new products. This excludes material...
'Wine News' press releases sent to wine journalists giving details of ranges and prices.
Papers relating to wine tasting events organized by Sainsbury's including wine lists and other information for those attending the events. Most of...
In 1980, Sainsbury's produced a free booklet, 'Packed lunches for children' containing suggestions for nutritious lunches. It was launched at a...
Files produced by Sainsbury's Public Relations department in relation to healthy eating and food additive issues. Includes one file containing...
Look books put together by fashion and beauty PR agency Modus Publicity for Sainsbury's. Look books were issued to the press to promote the next...
Look books issued to the press to publicise Gok Wan's range for Sainsbury's Tu clothing. Includes 3 look books.
Lookbooks (promotional booklets) for Sainsbury's Home & Lifestyle ranges, issued to the press to publicise the range.
Promotional booklets for the media about Sainsbury's Christmas food and drink products.
Related content
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Keywords: Cancer Research fundraising awards (with photograph), William Foster as Sainsbury's new wine speaker (with photograph) p.2; SHOPEX International 1984 opened by Sir John, JS Journal receives an award from the British Association of Industrial Editors (with photograph) p. 3; materials from an 150 year old cottage donated to Amberley Chalk Pit, museum (with photographs), Executive Club's Business Game (with photograph) p. 4; Bishopthorpe Communtity Trust's appeal assisted by Sainsbury's Charitable Trust (with photograph), competition for schools organised by the Wider Share Ownership Council (with photograph), property- Altrincham, Moreton Hall, Stanway, Burpham, Lancaster, Pinner, York, chichester, Fulham, Stockport, Rayleigh Weir p. 5; Homebase openings at Hendon and Bracknell (with photographs) pp. 6-7; new products-various fruit pies, sandwich range extended, Vin de Pays du Var Rosé wine, Raspberry and Blackberry sorbet mix, Fresh Wholemeal Pizza, Quick Cook Burgers, Dairy Thick Yogurt, Mix and Crunch Yogurt, Natural Low Fat Set Yogurt, Controlled Atmosphere Packing and various meat (with photographs) pp. 8-9; Family Day 1984 (with photographs) pp. 12-16; fishing (with photograph), sailing the Atlantic p.17; football, Duke of Edinburgh Gold Award, The Royal Association in aid of the Deaf and the Dumb, London marathon, Southport's Charity Carnival Queen (with photographs) pp. 18-19; parachuting (with photograph); Archives-'Cheers for Weybridge' (with photographs) p.24.
'JS Journal', July 1984
SA/SC/JSJ/38/7
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