Product and consumer public relations administration
- Ref. No: SA/PR/7/1
- Date: [c. 1986-1987]
- Level: SubSeries
- Extent: 3 folders, 5 items
- Access: Open
Consumer public relations hiring of outside agency papers
1986-1987File and report relating to the proposed hiring of Burson-Marstellar as a public relations agency to supplement the in-house PR team.for consumer (product) public relations work. It was proposed that...
SA/PR/7/1/1
"An Introduction to Sainsbury's Consumer Public Relations Activities" document
[c. 1986]Paper which gives a summary of a talk given by the Public Relations Department as part of an 'Introduction to Marketing' course for Sainsbury's buyers. The document gives an introduction to consumer...
SA/PR/7/1/2
"Public Relations Support: Sainsbury's Meat and Poultry" report by Burson-Marsteller, 1990
Aug 1990Report by Burson-Marsteller for Sainsbury's about a proposed public relations initiative to promote meat and poultry. This would include a programme of regional interviews and meat tastings. It is...
SA/PR/7/1/3
Job application papers for Consumer Affairs Manager post
1997Includes letter to candidate, job advertisement, and photocopy of "Management Competency Dictionary" document. The "Management Competency Dictionary" is a general document relating to all management...
SA/PR/7/1/5
Public relations reports and memoranda by Elizabeth Young
1986File of reports made by Elizabeth Young about her work in the Public Relations Department, which focussed on product public relations matters including contact with journalists about products, launch...
SA/PR/7/1/7
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