Report about the work of the Consumer PR section of Sainsbury's Public Relations Department. The document appears to have been intended for the Burson-Marstellar public relations agency to introduce them to the PR activities which the agency could carry out for Sainsbury's.
The document contains the following sections:
1. "Product PR - A review of current thinking and planned and current activities" - a document produced for Burson-Marstellar PR consultancy includes information on proposed PR activities relating to nutrition, wine, Christmas, ready meals and cosmetics
2. "Note outlining Sainsbury's Healthy Eating Kit" - about a proposed pack of information relating to healthy eating
3. "PR activities on books" - about proposed PR for a new range of cookery books to be published in Summer and Autumn 1987
4. "Sample of press releases - December 1986 to June 1987".
Consumer public relations hiring of outside agency papers
Consumer Public Relations report, 1987
- Ref. No: SA/PR/7/1/1/2
- Format: Document/Page/item
- Date: 1987
- Level: Item
- Extent: 1 item
- Access: Open
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