Photographs of Vitapint launch event, 6 Apr 1981

12 black and white prints, 6 colour transparencies, 1 black and white contact sheet of a press conference held on 6 April 1981 to launch Sainsbury's Vitapint (a reduced fat skimmed milk with more protein). The conference was presented by Sir John Sainsbury (later Lord Sainsbury of Preston Candover), Peter Davis and Bob Ingham.

The black and white prints (and possibly the other images) were taken by photographer Michael Price (of Wimbledon Park, London).