In 1980, Sainsbury's produced a free booklet, 'Packed lunches for children' containing suggestions for nutritious lunches. It was launched at a lunchtime press reception on 17 June and was available to anyone who wrote to Sainsbury's head office in Stamford Street asking for a copy and enclosing an 8" x 6½" stamped addressed envelope.
Includes press pack, schedule for press reception, letters, memoranda, invoices and notes containing suggestions for packed lunches. Also includes broadcast transcripts and press cuttings. There is also a transparency, and duplicate black and white photographs of the transparency, which shows a packed lunch.
There are also copies of the booklet, 'Packed lunches for children'.
Product and consumer public relations
'Packed Lunches for Children' booklet and related public relations papers
In 1980, Sainsbury's produced a free booklet, 'Packed lunches for children' containing suggestions for nutritious lunches. It was launched at a lunchtime press reception on 17 June and was available to anyone who wrote to Sainsbury's head office in Stamford Street asking for a copy and enclosing an...
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- Ref. No: SA/PR/7/8
- Format: File/Folder
- Date: 1980
- Level: SubSeries
- Access: Open
"Packed Lunches for Children" booklet, 1980
May-Dec 1980In 1980, Sainsbury's produced a free booklet, 'Packed lunches for children' containing suggestions for nutritious lunches. It was launched at a lunchtime press reception on 17 June and was available...
SA/PR/7/8/1
Sainsbury's Packed Lunches press reception invitation card
1980Invitation card for a press event on 17 June 1980 at Stamford House (Sainsbury's head office) to promote packed lunches at Sainsbury's and the 'Packed Lunches for Children' booklet. The card features...
SA/PR/7/8/2
Packed Lunches at Sainsbury's press pack
1980Folder includes: 'Why Packed Lunches?' introduction Recommended daily intake chart Schedule for 17 June press event List of points to be made by PJD [Peter Davis] Press release "Authorative, free...
SA/PR/7/8/3
Correspondence and other papers relating to 'Packed Lunches for Children' and packed lunch press reception
1980Correspondence and other papers relating to Sainsbury's booklet 'Packed Lunches for Children' and the press reception on 17 June 1980 about packed lunches. Includes correspondence with the public and...
SA/PR/7/8/4
Press cuttings and broadcast transcripts relating to 'Packed Lunches for Children'
1980SA/PR/7/8/5
'Packed Lunches for Children' background papers
1980Press cuttings and other background papers relating to packed lunches. The cuttings do not appear to refer to the 'Packed Lunches for Children' booklet but relate to packed lunches in general and...
SA/PR/7/8/6
Photograph of packed lunches press event, Jul 1980
Jul 1980Black and white photograph.
SA/PR/7/8/7
Packed lunches (Party Eggs and Lunch Kits) promotional photograph
[1980]Black and white photograph to promote Sainsbury's Party Eggs (mashed egg middles or egg with pickle) and Sainsbury's Lunch Kits (lunch box and flask). The photograph is included in two formats: black...
SA/PR/7/8/8
Packed lunches for children showcard
1980Showcard advertising a free booklet produced by Sainsbury's, 'Packed lunches for children', containing suggestions for nutritious lunches. It was available to anyone who wrote to Sainsbury's head...
SA/PR/7/8/9
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