Press pack folder issued at the launch of the Sainsbury's Healthy Eating Initiative on 6 September 1994. The launch featured a press conference with speeches by various people including David Sainsbury, a question and answer session, and a buffet lunch with a selection of healthy dishes.
The folder contains:
Programme for the launch, with biographies of speakers
Healthy Eating Qs and As (questions and answers) - draft version
"Sainsbury's Launches Healthy Eating Initiative Backed by Leading Nutritionists and Government" press release, 6 Sep 1994
"What leading nutrition experts are saying about Sainsbury's Healthy Eating Initiative" (quotations)
"Sainsbury's Healthy Eating Initiative Market Research Highlights", "Sainsbury's Healthy Eating Initiative Summary Sheet" documents
"Sports Star Presents Sainsbury's Healthy New TV Recipe" press release, 6 Sep 1994
Public relations food additives and healthy eating material
Sainsbury's Healthy Eating Initiative launch press pack, 1994
- Ref. No: SA/PR/7/9/9
- Format: File/Folder
- Date: 1994
- Level: File
- Extent: 1 folder
- Access: Open
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