'The Josceline Dimbleby Book of Entertaining' (cookery book)

Booklet featuring general promotional text about Sainsbury's stores, Sainsbury's value with examples including bigger sized 75cl bottles of table wines, larger packs of products, Multibuys; Sainsbury's brand with examples Sainsbury's Italian Tomato Ketchup, Red Label tea, and Sainsbury's Sardines; Sainsbury's service, and money-off vouchers worth £10 to be spent at Mosborough store; The last pages of the booklet feature a 'Welcome Offer' which involves the customer using all four money-off vouchers in the booklet, collecting four stamps from the cashier and sending them off for a voucher to claim a free copy of "The Josceline Dimbleby Book of Entertaining"; Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising campaign and features colour photographs.