'Sainsbury's Book of Food' (cookery book)
- Ref. No: SA/PUB/1/20/1
- Format: Publication
- Date: 1989
- Level: Item
- Extent: 1 volume
- Access: Open
Related content
-
Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners, 'Sainsbury's Book of Food' by Frances Bissell; 'Multibuy', "Supermarket Wine Merchant of the Year", Unit Pricing campaign, J. Cosmetics, filter coffee, nappies and Sainsbury's Home Learning Programme (children's books); Christmas promotions; prices for selected products such as fruit, groceries, baby products, dental care items, toiletries and household items.
Proofs of newspaper advertisements, 1989
SA/MARK/ADV/1/1/2/1/29
-
Comprises Point of Sale advertising material for books and free publications; examples featured include barker cards, showcards, shelf labels, and posters. Some signage advertises a Sainsbury's Childrens Book Event, "Ten years of Sainsbury's Children's Books - A feast for the imagination", and "Sainsbury's Summer Reading"; Some examples feature the slogan "Sainsbury's. Everyone's favourite ingredient". Advertisements frequently refer to special offers on selected paperback books (e.g. "Wild horses" by Dick Francis); Products advertised include: Cookery books: "Sainsbury classic cookbooks", "The best of Sainsbury's" cookbooks (wholefood/baking/desserts/entertaining), "Sainsbury's recipe library" series, "Sainsbury's book of food" by Frances Bissell, "Sainsbury's quick and easy cooking for students" by Cas Clarke; Wine books: "Sainsbury's pocket food & wine guide" by Kathryn McWhirter & Charles Metcalfe, "Sainsbury's pocket wine guide 1995" and "Sainsbury's pocket wine guide 1997" by Oz Clarke, "Sainsbury's encyclopedia of wine" by Oz Clarke, "Superplonk": 1995, 1996, Alice King's "Check it out" (Summer 1995), Children's books: Sainsbury's "Read me a story book", "My first books", "Concept books", "Play and learn" books, "A Christmas book", Sainsbury's shaped puzzle book, board books, Non-Sainsbury's products: "Where's wally" (childrens book).
Publications and entertainment point of sale
SA/MARK/ADV/2/2/11
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Comments
Comments (0)