'Sainsbury's food guides no. 3: Buying and cooking meat' (cookery book)

Booklet entitled "The Sainsbury's Guide to The Butcher's Best" promoting winter meat and poultry including beef, lamb, pork, poultry and game; features recipes (Braised Beef with Parsley Dumplings; Pot Roast Shoulder of Lamb with Ratatouille; Spiced Lamb's Liver with Fresh Coriander and Orange; Roast Pork with Prune and Walnut Stuffing; Crispy Roast Duck with Mango and Raspberry Sauce; Fricassee of West Country Chicken), 6 money off coupons, and a competition to win a self-drive holiday in Eastern Canada.

Leaflet entitled "New Season's Lamb, a recipe for success" promoting Sainsbury's Welsh lamb [1996] featuring product information, a recipe (for Coriander, Lime and Mint Baked Lamb with Broad Bean Puree) and a competition to win a luxury break at Hotel Maes-y-Neuadd, North Wales.

Leaflet promoting Sainsbury's West Country Farm Reared Veal including recipes and information about Sainsbury's Partnership in Livestock Scheme; features "British Meat" logo. Includes recipes for: Veal Goulash; Herb Crusted Chops with a Mustard and Cream Sauce; Veal Schnitzel with Cranberries & Cassis; French Style Veal with Caramelised Pears; Veal en Croute.

Leaflet features recipes using veal from Sainsbury's, promoting veal as a delicious, versatile meat and "ideal for an economical family meal or for that extra special dinner party". Includes "Good veal costs less at Sainsbury's" slogan and "British Veal" logo. Includes recipes for: Escalopes in Cream and Mushroom Sauce; Stuffed braised breast of Veal; Veal and Orange casserole; Roast rolled shoulder of Veal with lemon and herb stuffing; Fried Schnitzel with Italian sauce.

Leaflet entitled "Sainsbury's Extra lean braising steak" featuring 5 recipes which use this specific product; forms part of a "Cooking with meat" series of recipe leaflets and features the "British Meat Beef" logo. Includes recipes for: Beef in Ale with Garlic Croûtons; Beef Hotpot; Steak and Mushroom Pie; Hungarian Goulash; Beef Bourguignon. Includes "British Meat" logo and "Sainsbury's, Where good food costs less" slogan.

Leaflet entitled "Only a real butcher knows the recipe of the month" promoting Sainsbury's English Pork including a recipe (for English Pork Steaks with Honey and Pear Sauce) and a competition to win a luxury break for two at the Miller Howe Hotel in the Lake District (when customers purchase one or more items of English Pork); features "Premium Quality English Pork" red rose logo.

Leaflet entitled "How Sainsbury's stamp their brand on Britain's Sunday joint." which features an image of farmer's hand, a cattle rope and a Royal Show rosette on the front cover; opens up into 2 A4 pages which promote Sainsbury's meat especially emphasising the specialist breeders that supply Sainsbury's and the skilled butchers that prepare the meat; these pages also include tips on how to recognise good meat (for beef, lamb and pork), a diagram of "how Sainsbury's butchers get the best out of British lamb", suggestions on classic accompaniments for meat, and promotion of the Sainsbury's Food Guide No.3 "Buying and cooking meat" by Mary Reynolds; back page features 3 recipes using beef, pork and lamb; leaflet then opens up again into a black and white A3 page advertisement entitled "Shop at Sainsbury's for all the right reasons" which promotes Sainsbury's Discount '81 campaign, the Tamworth store and the price of various products which are listed under the heading "The best of British from Sainsbury's..."

Leaflet promoting Sainsbury's Traditional Beef including 3 recipes and a competition to win a trip on Concorde. Includes recipes for: Beef And Mushroom Stroganoff; Port Braised Topside With Caramelized Onions; Roast Rib Of Beef With An Orange Mustard Glaze. Includes "European Quality Beef, Select Beef, Partially funded by the EC [European Commission]" logo and "Sainsbury's, Where good food costs less" slogan.

Leaflet entitled "Sainsbury's Barbecue ideas" [1995] featuring 3 recipes (using New Zealand lamb, chicken and British pork), food safety tips, and a competition to win a Homebase barbecue. Includes recipes for: Minted Lamb Leg or Shoulder Chops with Greek Salad; Hot and Spicy Chicken with Raita; Chinese Style Pork Ribs with a Barbecue Sauce. Includes "British Meat" logo and "Sainsbury's, Where good food costs less" slogan.