Sainsbury's carving cards
- Ref. No: SA/PUB/1/37
- Format: Publication
- Date: [1972]
- Level: Item
- Extent: 2 items
- Access: Open
Related content
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This series contains recipe cards issued free of charge to Sainsbury's customers. The cards have been sorted by advertising campaign slogan. Most cards contain a recipe, colour photograph, and tips, with later cards also providing nutritional information. Where cards do not carry a campaign slogan, they can be found in SA/MARK/ADV/3/4/1. Other Sainsbury's recipes can be found in SA/PUB Publications. SA/PUB includes Sainsbury's recipe books, and also some early recipe cards (late 1970s-1980s). As these sets of recipe cards were purchased by customers, rather than given away for free, they have been kept with Publications.
Recipe cards
SA/MARK/ADV/3/4
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Drawings produced by Sainsbury's Design Studio showing the proposed layout and design of carving cards. These have been put together in the form of a booklet.
Design Proposals for Sainsbury's Carving Cards
SA/PKC/PRO/2/7/1/1
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