'Recipes from Sainsbury's' (recipe pack)

Papers relating to the administration of media enquiries, press releases and serious incidents by Sainsbury's press office. The press office was also responsible for media monitoring and the press cutting and distribution service ('Daily Presscut' and 'Press Digest'), advising branches on PR, and writing press releases.

This series contains recipe cards issued free of charge to Sainsbury's customers. The cards have been sorted by advertising campaign slogan. Most cards contain a recipe, colour photograph, and tips, with later cards also providing nutritional information. Where cards do not carry a campaign slogan, they can be found in SA/MARK/ADV/3/4/1. Other Sainsbury's recipes can be found in SA/PUB Publications. SA/PUB includes Sainsbury's recipe books, and also some early recipe cards (late 1970s-1980s). As these sets of recipe cards were purchased by customers, rather than given away for free, they have been kept with Publications.

Papers relating to Sainsbury's Home Economics Speakers Service (previously called the Sainsbury Counsellors). Home economists were employed to promote Sainsbury's to the shopping public by giving talks and demonstrations on subjects such as quality control, freshness, value of own label products and topical issues relating to food and cooking. The service was introduced in 1970 as the Sainsbury Counsellors as part of the Publicity Department (later becoming part of the Public Relations Department) with each of the five counsellors mainly working on a freelance basis and each covering a particular area of the country. The service was later extended to give talks to teachers and students and by 1996 there were 15 home economics speakers. The service had been managed by the Consumer Public Relations section of the Public Relations Department (by 1986) and later (mid-late 1990s) by the Local Public Relations section of the PR Department.

File includes two type-written sets of notes with recipes for proposed Sainsbury's recipe cards. (1) (2) 'Index to J.S proposed recipe cards' ().