Papers sent to members of the Northern Ireland Working Party (NIWP) including memoranda, minutes and reports..
The NIWP was mainly intended to "identify key business issues that relate to marketing and trading" for Northern Ireland and had "no executive authority but will play a major role in reviewing, co-ordinating and recommending appropriate action to the relevant departments or committees". These copies of the papers appear to have been sent to Sainsbury's Local Public Relations office, and contain some minor annotations.
Some of the papers in the file are:
NIWP agendas and minutes
"Newry and Armagh - Property and Performance Background" paper (1999)
"Newry: Reward Card Survey 11/98" paper (1998)
"A Report on the Northern Irish Grocery Retail Trade" (1998)
Takings performance graphs
"Local Marketing Support in Northern Ireland" memorandum (1999)
"Northern Ireland 200 Basket" reports (survey of prices at Sainsbury's and competitors)
"Communicating the Sainsbury's 1998 Christmas Offer" paper (relates to Sainsbury's as a whole, not just Northern Ireland)
Terms of reference for the NIWP
Northern Ireland opening programme
Papers relating to public relations and sponsorship
Northern Ireland
Northern Ireland Working Party papers
- Ref. No: SA/REG/2/1
- Format: File/Folder
- Date: 1998-1999
- Level: File
- Extent: 1 folder
- Access: Review before access
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