Videos of brief interviews ('vox pops’) with customers of Netto and Lidl [Falcon Lane, near Clapham Junction, London]. The interviewees answer whether it is their weekly shop or where they usually shop and why they shop at Netto or Lidl. There are two versions of the video, and an unedited video recording of the interviews.
The tape labels and content of the videos appear to suggest they were filmed on behalf of Sainsbury's for use in relation to a Competition Commission enquiry.
Duration: 3 minutes (version 1), 4 minutes (version 2) and 31 minutes (unedited video).
The effect on Sainsbury's business of competition from discount retailers, e.g. Kwik Save, Aldi, Netto, Costco.
Videos of vox pop interviews with Netto and Lidl customers (for Competition Commission enquiry?)
- Ref. No: SA/RET/4/3
- Date: May-Jun 2000
- Level: File
- Extent: 1 file
- Access: Open
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