"Sainsbury's healthy eating is healthy business" leaflet for staff

Leaflet for Sainsbury's staff about the launch on 26 June (year not given) of over 300 new healthy eating products. The launch is described as 'the biggest cross-category product innovation in our history'. It includes information on the changes to the ranges and marketing support for the campaign on 26 June to 23 July which included a television commercial with Jamie Oliver to promote the Freefrom range.

This launch featured:
Sainsbury's Freefrom - a new range free from gluten, wheat or dairy ingredients
Sainsbury's Way to Five - a new range of over 90 products 'bursting with fruit and vegetables', encouraging people to eat the recommended five portions of fruit and vegetables a day ('five-a-day')
Sainsbury's Health Foods - a revamped wellbeing section
Sainsbury's Organic - over 50 new products added to this existing range
Sainsbury's Be Good to Yourself - over 70 new products added to this existing range of healthier foods