"Retail Review Special" video

Recording of part of a special edition of "Retail Review", a news magazine programme for Sainsbury’s store management teams with reports, interviews with Sainsbury's staff, and video footage from stores. The start of this programme is missing on this tape. The programme focuses on two matters: a promotion to address price perception issues with Sainsbury’s, and an initiative to reduce queues at checkouts.

Contents:
1. Interview with a Sainsbury’s senior manager about a marketing campaign to promote lower prices including ‘Low Price Essential’ offers, special offers, end of aisle plinths to promote offers, and television commercial. Includes footage of point of sale advertising material (posters, barker cards/shelf edge labels etc), product displays.
2. Interview with Colin Harvey (Retail Director) about: the marketing campaign; the role that store managers need to play to address the price perception issue; the new goal for customer service to remove queues; packing service at checkouts. Includes footage of checkouts.
3. Conclusion by presenter.

Duration: 9 minutes 46 seconds (duration of digitized video – the start of the programme is missing on this video however). Produced by Sainsbury’s Visual Communications.