Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) featuring Jeremy Schwartz (Director of Brand Marketing) introducing and explaining the new television advertising campaign featuring celebrity chef Jamie Oliver. The programme was broadcast on 4 May 2004 by satellite to Sainsbury's stores, depots and offices.
This is followed by the advertisement (40 seconds) which was first shown on television on Saturday 1 May 2004. The advertisement shows Jamie Oliver visiting Naples to meet a family whose company makes Sainsbury's own label pasta. The advertisement is repeated on the video (shown five times in total).
Duration: 6 minutes 40 seconds. Production company: Cantos.
Business Television - 2004
Sainsbury's Business Television programme about new television advertising campaign with Jamie Oliver, 4 May 2004
- Ref. No: SA/SC/4/4/10/4
- Date: 4 May 2004
- Level: File
- Extent: 1 file
- Access: Open
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