Sainsbury's Business Television programme about new television advertisement with Frank Lampard and Jamie Oliver, 27 May 2004

Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) about a new television advertisement featuring England footballer Frank Lampard. The programme was broadcast on 27 May 2004 by satellite to Sainsbury's stores, depots and offices.

The programme starts with a short introduction by Frank Lampard for Sainsbury's staff in which he refers to the forthcoming UEFA Euro 2004 football tournament. This is followed by the Sainsbury's television commercial (repeated twice), which had its first screening on television on Thursday 27 May 2004. The advert features Frank Lampard at a barbecue with Jamie Oliver (celebrity chef), Frank Lampard's father (Frank Lampard Snr), and a dog. The advert also features Sainsbury's England squad medals collection. The programme ends with text onscreen reading "check out our fantastic football offers online at www.sainsburys.co.uk/football".

Duration: 2 minutes 20 seconds.