"SMART" network programme about "More choice because it's your choice", 31 July 1997

Recording of a business television programme for Sainsbury's staff (mainly store management teams) about providing customers with more choice of products. The programme was broadcast on the "SMART" network (Sainsbury's Management and Retail Television) on 31 July 1997 by satellite to Sainsbury's stores, depots and offices. It was presented by Jayne Constantinis from Kempshott, Basingstoke branch.

Contents:
01:10: Introduction by presenter.
02:06: Clips of interviews with customers saying what they want to buy but cannot find in the branch.
03:15, 07:42 and 15:48: Introduction of "More choice because it's your choice" initiative to give customers more say in which products are stocked, including interview with marketing director Kevin McCarten and practical details.
05:32: Clips of interviews with Kempshott customer service manager and other branch staff.
15:11: "More choice because it's your choice" television commercial is played, beginning "Most supermarkets tell you what to buy. Sainsbury's would like to ask you what to sell." and featuring customers placing products they would like to see instore.

Duration: 16 minutes (excluding 1 minute countdown at start of video). Produced by Sainsbury’s Group Internal Communications.