Sainsbury's Business Television programme about Italian food range, 4 September 2001

Recording of a special Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) about the new Sainsbury's Italian food range. It was broadcast on 4 September 2001 by satellite to Sainsbury's stores, depots and offices. It was presented by Ursula Ferrigno (Italian food specialist and consultant on the new range).

Contents:
1. Introduction by Ursula Ferrigno about her work to help develop Sainsbury’s new Italian food range. Includes footage of products.
2. Stephen Parkins (Development Chef) cooks some Italian dishes with Ursula Ferrigno, and they talk about some of the Italian ingredients used.
3. Andrew Ground (Brand Development Director) talks about the market for Italian food, the launch of the new range and how they hope to grow sales.
4. Continuation of 2.
5. Clip of television commercial with Jamie Oliver (celebrity chef) promoting the new Italian range.
6. Andrew Ground talks about merchandising for the range and sampling.
7. Ursula Ferrigno talks about the range.
8. Simon Kilgour Miller (Innovations Project Manager) and Peter Morrison (Innovation & Inspiration Manager) talk about the development of the range and their favourite products.
9. Ursula Ferrigno concludes the programme.

Duration: 13 minutes.