Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) focussing on Christmas. It was broadcast on 17 December 2002 by satellite to Sainsbury's stores, depots and offices.
Contents:
1. Adam Fowle, retail director discusses various points on successful Christmas trading at Sainsbury's stores - importance of availability particularly BWS (beers, wines and spirits) and importance of moving Christmas lines such as crackers through; point of sale advertising; customer service making checkouts running smoothly; keeping the store 'shoppable' (easy to shop) - removing 'L shapes'; Holborn head office staff helping in stores; encourages staff to have a great Christmas.
2. Christmas message from Peter Davis, group chief executive - Christmas range, importance of service and availability, thanks staff for their work.
Duration: 4 minutes. Production company: New Moon
Business Television - 2002
Sainsbury's Business Television programme focussing on Christmas, 17 December 2002
- Ref. No: SA/SC/4/4/8/11
- Date: 17 Dec 2002
- Level: File
- Extent: 1 file
- Access: Open
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