Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams). It was broadcast on 14 May 2002 by satellite to Sainsbury's stores, depots and offices.
Contents:
1. Introduction by presenter (out-of-vision).
2. Stuart Machin (General Manager, Seasonal Events and Promotions) and Mark McParland (store manager) filmed at Sydenham Savacentre store discuss changes to seasonal promotional events (including FIFA World Cup promotional event) and the "upweighted promotional programme" focussing on offers and value. Footage from the store including promotional displays is included.
3. Television commercial with celebrity chef Jamie Oliver and England football manager Sven Göran Eriksson. In the commercial Jamie Oliver makes a full English breakfast and Sven Göran Eriksson arranges his World Cup squad using the sauces etc.
4. Simon Webb (Retail Operations Director) discusses the World Cup promotion (sponsorship of the England team - "The official England supermarket").
5. Graham Poll (FIFA referee) and several staff in a store talk about the World Cup promotion and what staff need to do to support the promotional campaign and grow sales.
Duration: 10 minutes. Ends with text onscreen reading "with thanks to colleagues at Pepper Hill, Selby Road, Sydenham Savacentre".
Business Television - 2002
Sainsbury's Business Television programme, 14 May 2002
- Ref. No: SA/SC/4/4/8/3
- Date: 14 May 2002
- Level: File
- Extent: 1 file
- Access: Open
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