Sainsbury's Business Television programme, September 2003

Recording of a Sainsbury's Business Television programme for Sainsbury's staff (mainly store management teams) containing an update on the new general merchandise (various non-food products including homeware, clothing, electrical goods) range. It was broadcast sometime in September 2003 by satellite to Sainsbury's stores, depots and offices.

The programme includes footage around Chippenham store, and interviews with staff and customers. Footage also includes general merchandise products and displays, point of sale advertising, and checkouts.

Description on tape sleeve: "This programme focuses on the new general merchandise range, which has started to roll out to stores. Filmed at Chippenham store in Wiltshire, the programme features Keith Evans, director of home & entertainment, health & beauty and clothing, explaining how the range has been developed, what it comprises of and how it will be merchandised in store to ensure that it complements our food offer."

Duration: 6 minutes 35 seconds. Production company: New Moon.