Skip navigation Skip hierarchy
Sainsbury Archive Logo

Table of content

  • Hip, hippo, hurrah! 01

    A QUEUE FIVE HOURS LONG is how
    JS's new superstore at Lord's Hill,
    Southampton, began its first day's trading
    on July 26. 'This must be a JS record' said
    manager Ray Sims.
    From the moment the store opened at
    9.15 am (15...

  • Contents Page 02

    Pages 1-9
    General News
    Pages 10-16
    Feature
    Pages 17-19
    Letters
    Pages 20-24
    People

  • ... Wellingborough welcomes East and West 03

    ... Wellingborough welcomes East and West
    A DAZZLING SMILE from Miss JS
    Sandy Meek was the welcome given to
    customers as they crowded into the new
    Wellingborough store on July 19. And the
    welcome didn't end there as all the...

  • Bread costs more dough 04

    Bread costs more dough
    THE PRICE of bread has risen. In JS
    stores a large loaf now costs 20p (18| in
    discount stores). The rise is partly caused
    by the government decision to end subsidies
    though an extra \p due to the...

  • Rind and reasons 04

    Rind and reasons
    CHEESE has also been affected by the
    withdrawal of government subsidies and
    the retail price is likely to rise by 3 pence
    per pound as a result.
    However this is only one of a number of
    other reasons which...

  • Sizing up the egg situation 04

    Sizing up the egg situation
    THE BRITISH EGG INDUSTRY has
    made November the changeover date for
    bringing the British egg into line with its
    European counterpart. The new EEC
    rules will affect the sizing of eggs providing
    a...

  • We are the champions! 04

    We are the champions!
    A champion line up at the Royal Show. Chairman John Sainsbury holds the bull Erator of
    Tangier, with Rory Edward on the left and champion cow Evapala being held on the right. PRIZES GALORE were showered on...

  • Charlton's speedway queen 05

    Charlton's speedway queen
    FLYING HIGH after her recent success
    is pretty Denise Wilkins of Charlton depot.
    Denise has just won a local beauty
    competition to become Miss Kestrel 1977.
    The competition was organised by...

  • JS decides not to take no for an answer 05

    JS decides not to take no for an answer
    A GOVERNMENT DECISION which
    rejected JS plans to build a superstore near
    Colchester is to be contested by
    Sainsbury's in the High Court.
    The disappointing refusal came from
    the...

  • Regular treat for monkeys! 05

    Regular treat for monkeys!
    WHEN THERE'S a national shortage of
    something most of us just have to grin and
    bear it. But there are always those who will
    scream the house down until they get what
    they want.
    The cereal shortage...

  • A sheik-up on the apple front 06

    A sheik-up on the apple front GETTING TO THE CORE of the apple
    problem leads you through a strange
    combination of events which includes
    hailstones, frost, drought, and the Arabs.
    The present scarcity and consequent...

  • Coffee-no perks for the retailer 06

    Coffee-no perks for the retailer
    THE RAPID RISE in the price of coffee
    has given cause for concern to consumers
    and retailers alike. For the customer it has
    meant a difficult choice between cutting
    down the family's...

  • Express checkouts go on trial at six stores 06

    Express checkouts go on trial at six stores
    EXPRESS CHECKOUTS are to be introduced
    on an experimental basis in
    certain stores. This latest idea is designed
    to keep queues to a minimum and keep the
    customer happy.
    Six stores...

  • JS opts out of state pension scheme 07

    JS opts out of state pension scheme
    FOLLOWING the recent consultations
    on pensions it has been decided that JS will
    apply to the government occupational
    pensions board to contract out of the state
    pensions scheme and continue...

  • Plans to preserve Bath's age and stati station 07

    Plans to preserve Bath's age and station
    AN HISTORIC BUILDING could be
    the site of a new JS supermarket if enterprising
    planning proposals are approved
    by Bath City Council. The move to
    combine retailing with conservation...

  • The secret of JS's successful year 08

    The secret of JS's successful year
    WERE YOUR EARS burning on July 6?
    They should have been, chairman John
    Sainsbury was talking aboutyou.
    Speaking at the company's annual
    general meeting, held on July 6 at the
    Connaught...

  • The eggsploits of a talented traveller 10

    The eggsploits of a talented traveller
    Barbara Logan 'at home'. COOKING the biggest Spanish omelette
    in the world is not Barbara Logan's only
    claim to fame.
    She has written a number of successful
    cookery books. The eight...

  • A good food guide line ... 11

    A good food guide line ...
    LOVE OF FOOD was the main reason JS
    counsellor Diana Bennett chose home
    economics as her profession, and her
    fondness for good food has provided her
    with a flourishing career teaching students
    to...

  • Sundae Supplement 12

    Sundae Supplement
    The Chinese invented it. . . the Italians perfected it. . . the British eat gallons of it
    What is it? Answer . . . ice cream
    . and JS sells a great deal of it. ICE CREAM was once a luxury enjoyed for a...

  • Mirror, mirror on the wall... 16

    Mirror, mirror on the wall...
    BEING BEAUTIFUL is hard work as
    Sandy Meek found out when she went
    behind the scenes at the southern regional
    final of this year's Miss Great Britain
    competition.
    Sandy was invited to take part...

  • Doris and George waltz off with the prize 17

    Doris and George waltz off with the prize
    THE ABILITY to execute a nifty quickstep,
    a slow foxtrot and a waltz won Doris
    and George Anderson a night out, a bottle
    of champagne (a hair-do for Doris) and
    the chance to go on to...

  • Your letters 17

    Your letters
    Letters are welcome and should be
    addressed to the editor. Holiday snap!
    From: Ted Spriggs, manager, Welwyn
    Garden City branch
    My wife and I have just returned from a
    holiday in the Lake District.
    One evening...

  • Dressing the part 18

    Dressing the part
    DESIGNS not words is what we
    asked for in the June issue and
    designs are what we got—by the
    postbag-full.
    When, after a long series of
    letters complaining aboutthe
    overalls worn by branch staff,...

  • . . . as good as a rest! 19

    . . . as good as a rest!
    OVERHEARD in a Monday morning
    bus queue:
    First lady: 'Oh hallo. I didn't see you last
    week, been on holiday?'
    Second lady: 'Yes. We didn't go away
    though. But I did go to Sainsbury's...

  • Keeping your cool, cool 19

    Keeping your cool, cool
    A SOLUTION to the problem of keeping
    those picnic goodies cool on a hot
    summer's day is now on sale in a number
    of JS stores. Called a cool box, it is big
    enough to hold a large family picnic...

  • Richard gets his name up in northern lights 19

    Richard gets his name up in northern lights
    ANYONE HOLIDAYING within a
    hundred miles or so of Edinburgh during
    the festival (August 22 to September 3)
    should pay a visit to the 'Coarse Acting
    Show' at the Cathedral Hall...

  • Well Amin to say . . . ! 19

    Well Amin to say . . . !
    WHEN PRESIDENT AMIN went 'missing'
    recently Wandsworth branch decided
    they knew exactly what he was up to.
    How do we know? A witty wag at the
    branch sent us a cutting from a national
    newspaper...

  • Appointments 20

    Appointments
    R B Pagden, recently appointed production
    manager, Basingstoke depot, has
    also been promoted to a senior manager.
    J White, formerly operations manager,
    Basingstoke depot, has been appointed
    distribution manager...

  • Long Service 20

    Long Service
    Bob Tanner, assistant accountant,
    engineer stores accounts, Blackfriars,
    celebrated 40 years' service with the company
    on July 12.
    Mr Tanner started with JS in the sales
    office. After national service as an...

  • Retirements 20

    Retirements
    William White retired on July 22 after 44
    years with the company. At the time of his
    retirement he worked in the branch merchandising
    department at head office, but
    his first job at JS was at Guildford branch
    as...

  • How to dance the 'incognito' 21

    How to dance the 'incognito'
    IF YOU HAPPENED to pass High Street
    Walthamstow branch on June 14, we
    doubt if you would have recognised any of
    the staff or for that matter a few of the local
    JS veterans. You might have bumped...

  • Obituary 21

    Obituary
    Alfred Ford, mechanical engineer, Ealing
    area office, died on June 22. He had been
    with JS for four years.
    Although Mr Ford had had a long
    history of illness, he died suddenly while
    on holiday.
    Jessie Smith,...

  • A character in his own write 22

    A character in his own write
    POETRY BY THE YARD is one of Cyril
    Croft's specialities. Give him a roll of
    wallpaper and he will quickly pen you a
    poetic epic chronicling the events of the
    past year, or what you will.
    It is...

  • Thar's gold in them thar shoes! 23

    Thar's gold in them thar shoes!
    THE TRAIN JOURNEY from London
    to Cambridge cost 7s 3d in 1933 and when
    Sainsbury's paid his fare young Richard
    Bird thought it was definitely something
    to write home about. That first letter to...

  • If you go down to the woods today... 24

    If you go down to the woods today...
    "The season for open air meals is here . . . and whether
    Corydon takes Phyllis to Henley in a punt or ruins her
    wave and complexion in the new sports car . . . the picnic
    lunch is a...