Table of content
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Sainsbury's Discount '78—it's going great!
01
SAINSBURY'S stormed the High Street on
January 10 with the launch of DISCOUNT 78, the
name given to the company's new massive
discounting operation.
SDISCDUWT78I
represents a fundamental change in the
company's pricing... -
All the signs of a big success . . .
02
All the signs of a big success . . .
Chairman John Sainsbury (pictured
right at the Discount '78 press conference
on January 9) sums up the
success of the operation so far...
It is too early to assess the success of
DISCOUNT... -
Contents Page
02
Pages 1-2, 4-5
DISCOUNT '78
Pages 3,6-7
General news
Pages 8-15, 24
Feature
Pages 16-17,22
Letters
Pages 20-23
People -
Hard work pays off handsomely
02
Hard work pays off handsomely
BEHIND CLOSED DOORS JS branch
staff worked round the clock to prepare
the shelves for 'D-Day' on Tuesday. In
many branches work began in earnest on
Saturday when prices were changed on
certain... -
Brighton 78 The Future in Store
03
Brighton 78 The Future in Store
Sainsbury's Retail Managers'Conference
IT'S BACK TO BRIGHTON for this
year's manager's conference. Last year it
was held at London's Intercontinental
Hotel, this time the venue is a return... -
Christmas trading right on target
03
Christmas trading right on target
CHRISTMAS TRADE was right up to
expectations, despite the slow start at the
beginning of the Christmas period.
The record for a single week's trading
was slashed twice, once in the week... -
Radio award for JS ad
03
Radio award for JS ad
SOFT, ROMANTIC MUSIC is in the
background. Two dancers are circling the
floor. A husky male voice says: 'Darling,
you look marvellous in black.' His partner
replies: 'Head and Shoulders shampoo,
large... -
The egg and I
03
The egg and I
HUMPTY DUMPTY on ice was a
sparkling success for over two thousand
five hundred JS staff who saw the ice
pantomime on January 9.
The night out to Wembley's Empire
Pool was organised by the SSA and... -
The Great Wine Quiz
03
THE GRAPEVINE tells us the combination of Christmas, New Year and
Discount '78 left little time for entering our Wine Quiz. And a tendril on
the same grapevine tells us the quiz was just a shade harder than in
previous years. A... -
What, why, how and who?
04
What, why, how and who?
An important policy change
like DISCOUNT '78 is bound
to raise a lot of questions in
the minds of everyone working
at JS. Here, with the help of
departmental director,
personnel, Angus Clark, the
JS... -
You get it straight from Sainsbury's
04
DISCOUNT '78 represents a major departure from the
company's previous trading policies. The scheme has its
roots in the discount marketing trials put into operation
at a number of branches over the past 14 months. These
trials... -
Blanket coverage on all fronts
05
Blanket coverage on all fronts
ONE of the most successful parts of the
Discount 78 launch was undoubtedly
the massive and favourable response
by the press and broadcasting media.
Hard work by the public relations... -
Doing it by numbers...
06
Doing it by numbers...
AS THE RUMBLINGS of a bread strike
troubled housewives and retailers alike
JS branch trading department
concocted a strategy which was
designed to keep queues and chaos to
a minimum in that whirlwind... -
JS shampoo goes to the head in a big way!
06
JS shampoo goes to the head in a big way!
A FULL LITRE BOTTLE of Sainsbury's
shampoo is proving a bubbling success in
JS stores. The new size bottle comes in
three new perfumes, and after the first
month's special... -
Seeds are a growing trend
06
Seeds are a growing trend
'GROWING YOUR OWN is on the
crest of a wave at the moment' says nonfoods
buyer John Powell. He is responsible
for this year's selection of
Carter's seeds which went into 49 stores
on January... -
Chairman toasts JS wives
07
Chairman toasts JS wives
THE CHAIRMAN made the first ever
forty year lunch the perfect occasion to
say thank you to the patient JS wives, and
received tumultuous applause from the
husbands for doing so.
On 9 January, 72... -
Pensions-exchange of contracts
07
Pensions-exchange of contracts THE CONTRACTING OUT certificate
which JS applied for in August 1977 from
the Occupational Pensions Board has
now been received. This will enable all
full-time permanent employees working
36... -
Better safe than sorry
08
Better safe than sorry
A lot of accidents at work are our own fault.
They could be prevented with just a little extra
thought and attention to what's happening
around us. Starting with this issue we have
asked Stan Ramage,... -
We also heard... charitable pub crawl!
08
We also heard...charitable pub crawl!
DR BARNARDO'S HOMES have
benefitted from the charitable enterprise
of staff at JS's Burton-on-Trent store.
Just before Christmas 20 of the staff,
including the deputy manager and... -
Memories of Christmas past . . .
09
Memories of Christmas past . . .
on the twelve days before Christmas JS sent to me
Twelve bottles of label-less wine,
Eleven empty Christmas crackers,
Ten irate Christmas shoppers,
Nine boxes of mouldy dates,
Eight... -
The purrfect diet for a well-bred cat
09
AT ONLY 12 years of age Sarah Meakin
has amazed the cat world with her champion
British short-hairs, and the secret of
her success she says, is the special JS diet
she feeds her cats. 'I always mix
Sainsbury's wholemeal bread... -
Blackfriars trio squash the lot
10
Blackfriars trio
squash the lot IT'S BEEN A GOOD START to the
New Year for Chas Stevens and his JS
squash team. Competing in the South
Eastern eliminators of the Austin Reed
Squash Championship, they won through
to the area... -
Diving for the top
11
Diving for the top
The Journallooks at David Pace's unusual choice of sporting pastime. CRYSTAL PALACE Sports Centre,
South London, on a cold bleak night in
early January. On a concrete platform ten
metres (33 feet) above the... -
Sainsbury's Ready to Warehouse Collection
12
SPRING ARRIVED EARLY at Buntingford depot on a cold
and windy January day when the latest JS fashions were
paraded around the warehouses and offices. To the admiring
glances of their colleagues models Shirley, Sarah,... -
The search begins for Miss Sainsbury 1978
14
The search begins for Miss Sainsbury 1978
A last look at the
eight personality-plus girls competing
in this year's Miss JS Competition Lesley Godson
PROMOTION is what Lesley Godson
wants this year. Not for herself, but... -
Your letters
16
Your letters
Letters are welcome and should be
addressed to the editor. 'Gigs' and gags
From: JW Tack, JS Veteran (and retired
DJ)
I had to smile when I read in the
Christmas Journal about myself being the
first DJ and... -
Disney mice say cheese is twice as nice at Sainsbury's
17
Disney mice say cheese is twice as nice at Sainsbury's
TWO FIVE FOOT MICE were seen
scampering around the gondolas at JS's
Bretton store just before Christmas. The
mice, who star in the new Disney film 'The
Rescuers', visited... -
Going back works wonders
18
Going back works wonders
A NEW IDEA for JS veterans, organised
by Streatham office staff last month looks
like becoming a winner. On December 9 a
group of retired Streatham employees
revisited their old place of work to see... -
The Rev's success is in the bag!
18
The Rev's success is in the bag!
STAR of the family service every Sunday
in Oakwood Methodist Church is a JS
carrier bag. The Rev Elliott Davidson,
newly arrived minister at the north London
church, uses the bag to bring on... -
Heart and sole help Wendy raise £60
19
Heart and sole help Wendy raise £60
THESE FEET were made for walking,
and that's just what they did. Last month
24-year-old Wendy Holloway, a senior
programmer at Blackfriars, walked 60
miles for charity and succeeded in... -
Trolley-shooter
19
Trolley-shooter
TELFORD'S TROLLEYS have been
leading Harry Ladds a merry trail over
the last twelve months. Harry, a 72-yearold
pensioner who lives on the outskirts
of the new town, set himself the task of
retrieving the... -
Appointments
20
Appointments
D Butolph, formerly manager Blackpole,
has been appointed manager of Cannon
Park.
A Snow, formerly manager of Worcester
Central, has been appointed manager
of Blackpole.
B Thake, formerly manager of... -
Long service
20
Long service
Brian Franklin, branch engineering
Blackfriars, celebrated 40 years with JS
on December 20.
Mr Franklin started as a cost clerk in
the engineering department. After the
war he took up a post in the... -
Obituary
20
Obituary
Derek Skinner, warehouse foreman
Buntingford depot, died on November
26. He had been with the company for
over 11 years. -
Retirements
20
Retirements
James Baxter, farmworker, Inverquhomery
farm, retired on December
30 after 31 years on Sainsbury's Scottish
beef farm.
Mr Baxter started with the company
just after the war, and has worked on the
farm ever... -
Derby help out Aussie Santa
21
Derby help out Aussie Santa
CHRISTMAS HAMPERS are usually
associated with the champagne and caviar
style of Fortnum and Mason, but for one
Australian thoughts of festive food
brought to mind JS's famous delicacies.
John... -
Successful misadventure
21
Successful misadventure
AN UNFORTUNATE MISHAP ended
up as a success story thanks to the efficient
and courteous response of staff at
Lordshill branch.
When the bottom fell out of a box of
shopping a customer was... -
Walsall steals the show!
21
Walsall steals the show!
WALSALL hit the jackpot at the Midlands
area's dinner and dance, held just
before Christmas. Nearly 300 people
from Walsall branch, staff, families and
friends, attended the dance. Anyone from
the... -
Are you being served . . .
22
Are you being served . . . ALL CHANGE at Hoddesdon depot for
the canteen staff's Christmas lunch. For
the second successful year depot manager,
Peter Speight, and his managerial staff
turned the dining tables on the... -
ARCHIVES QUIZ
23
ARCHIVES QUIZ
Well done to the 35 entrants in December's
Archives Quiz, and congratulations to the
winner—Caroline Gye of site potential
statistics at Clapham. Caroline got nine out of
ten correct answers and so wins £5 of... -
What's in store at JS . . .
24
What's in store at JS . . .
Building programme
Cowley Supermarket with integral freezer centre and
(Oxford) bakery. First stage opened September 1977.
Completion scheduled for mid 1978.
Newcastle- Supermarket with integral...
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