'The Journal', July/August 2001

Table of content

• Contents
  02

  features
  what's up 6
  A new structure to help improve the
  way we communicate with all areas of
  the business
  all well and good 10
  The launch of 'well being' makes Sainsbury's
  number one for health foods
  it's a mystery...

• If I were boss...
  02

  Carol Savage, checkout assistant at
  Warwick store, makes the big
  decisionsthis month...
  I think one of the most important aspects of delivering
  great service is how colleagues present themselves to
  customers- starters should...

• Bites - The Journal's the Best
  03

  bites
  THE JOURNAL'S
  THE BEST
  the/'ourna/has
  won a certificate of
  excellence In the
  Communicators in
  Business Awards-
  Europe's biggest
  and most
  prestigious
  corporate
  communications
  competition.
  Thejudges
  said; "the...

• Reinvigoration roll-out continues apace
  03

  THE LATEST stores in line for
  reinvigoration stretch from Street in
  Somerset to Sale near Manchester
  with Swindon and Stafford in between.
  The full list for the forthcoming
  months is Bromley, Finchley Road,
  Taplow, Stratton,...

• What a card!
  03

  THESE DAYS there are so many
  different loyalty cards on the market
  that it's hard to shut your wallet! But
  what makes the Reward Card
  different?
  The Reward Card is one of the
  most popular loyalty cards amongst
  shoppers. By...

• Bites - Communication Wins Award
  04

  bites
  COMMUNICATION
  WINS AWARD
  Sainsbury'swas
  the only
  supermarket
  retailertowinan
  award at the annual
  Business Continuity
  Awards organised
  by publisher
  Corporate Insurance
  and Risk.
  The award for
  "Most...

• Making good citizens
  04

  SAINSBURY'S HAS taken part in
  a Junior Citizens initiative, to
  warn children in the Waltham
  Forest area of the dangers of
  playing on railway lines, drug
  abuse and shoplifting.
  Store security operator
  Patrick Kelliher ran...

• Sweet success
  04

  THE PICK and mix roll-out has started and by October, all stores will have
  the new fixture, along with a brand new range of predominantly
  unwrapped sweets.
  The roll-out comes after a very successful trial that saw a massive
  52...

• Whitstable works wonders
  04

  WHITSTABLE IS the first Sainsbury's
  store to win recognition for its work
  experience progrannnne.
  The award, given by Kent
  Education Business Partnership,
  was presented by Lord Mayor Jenny
  Samper to store manager...

• Sainsbury's finds more fish in the sea
  05

  SAINSBURY'S IS working evermore closely with the Marine
  Stewardship Council (MSC) to offer customers quality fish
  from around the world. The MSC, an independent nongovernment
  organisation, has been working across the
  fishing...

• Shaw's introduces Signature Brand
  05

  COMING SOON to Shaw's stores is a new range of own brand items called
  Shaw's Signature Brand.
  From salad dressings to ice creams and everything in between, this
  premium line is a range of own brand items with superior quality...

• Shaw's News: Fourth of July celebrations
  05

  CUSTOMERS AT Shaw's Littleton, New Hampshire
  store got the best seats in the house to view the
  Independence Day fireworks on 4 July. Shaw's
  sponsored the display and the parking lot was the
  prime viewing spot.
  Two Shaw's...

• Shaw's to Help Maine Schools
  05

  Shaw's is helping
  schools in Maine
  to raise funds. To
  take part in the
  programme,
  customers
  registertheir
  Shaw's Rewards
  Card with
  Schoolpopand
  select a school to
  benefit. Two per
  cent of the value
  of the...

• What's up in communications?
  06

  Last month saw a new series of
  communication initiatives introduced to
  help to improve communications across
  our business, the journal reports. what's up
  Communication -it's easy, isn't it?
  But ask any store manager, and...

• Actions speak louder than words
  08

  REGIONAL DIRECTOR Jon Hartland has raised over
  £30,000 for Deafblind UK by walking from Blackfriars
  in London to the Deafblind UK headquarters in
  Peterborough, a distance of 107 miles.
  Jon, who is responsible for stores in...

• Bites - Dress to impress
  08

  bites
  DRESS TO
  IMPRESS
  A merchandising
  pack has been sent
  to all main and
  main plus stores
  detailing the
  merchandising
  and dressing
  standards
  expected from the
  business. A similar
  pack will be
  produced for
  mixed...

• Opening the door to Welsh producers
  08

  TEN WELSH food producers have been given a unique
  opportunity to improve their understanding of working with
  Sainsbury's, both at local and UK levels, thanks to the
  Supplier Development Programme.
  The programme is helping the...

• Blooming marvellous
  09

  SAINSBURY'S HAS won a gold medal at the Chelsea Flower
  Show for the fifth year running.
  The company joined up with the National Farmers' Union
  and UK Horticulture to create a unigue stand combining
  flowers with fruit and...

• Cut out cardboard waste
  09

  LAST YEAR, Sainsbury's sent 112,000 tonnes of
  cardboard to be recycled -that's the weight of two and
  a half Titanics. And it's not just good green sense, it
  saves money, too.
  As cardboard, polythene and plastic yoghurt...

• Holding out for a hero
  09

  APPLICATIONS AREcontinuingto
  come in for the Local Heroes scheme
  from colleagues who donate their time
  to improve life in their communities,
  fhe/ourna/spoke to two people
  who regularly lend a hand to good
  causes...

• All well and good
  10

  Sainsbury's stores are number one for
  health foods - and that's official! With the launch of Well Being, the
  company has stolen a march on its
  UK rivals-and taken on high street
  health-food shops, too.
  Well Being...

• Passionate about food
  11

  used to work at the Gate vegetarian restaurant in west
  London as head chef for a couple of years and one of the
  things that really pushed me in terms of cooking is the
  amount of people who need or want to avoid certain...

• Sweet talking
  11

  When Debra Nicholson, store managerat Leigh in
  Lancashire, received this letter from nine-year-old Ben
  Sims, she acted immediately.
  "I have just come home from hospital and as I have
  Crohn's disease I have to stay on a special...

• Who's that girl
  12

  f/ieyourna/finds out how
  the mystery customer
  initiative is helping the
  company to deliver
  great service. There has been a flurry of activity
  since Sainsbury's announced its
  commitment to Delivering Great
  SerWce earlier...

• Great value? You can bank on it!
  14

  Baked beans, VISA card, eggs, personal loan, loaf of bread, insurance, mortgage.
  Customers are adding Sainsbury's Bank's financial services to their shopping lists. There's been an explosion in
  telephone banking-and it's...

• A twist of British
  16

  TRADITIONAL BRITISH meals have taken on a modern
  twist at Sainsbury's through the new British with a Twist
  range of chilled ready meals.
  The range offers a modern taste based on favourite
  classic dishes to provide you with...

• Bakery event to make sales rise
  16

  SAINSBURY'S WILL soon be inspiring
  customers with new ideas for meal and snackinq
  occasions with a bakery category event that
  runs for four weeks from 8 August.
  This event is an excellent opportunity to
  drive incremental...

• Cat above the rest launches organic petfood
  16

  SAINSBURY'S HAS become the first supermarket to offer
  own-label organic petfood-and Dennis the Cat has been
  chosen to be "the face" of the feline food range.
  Cat owners across Britain sent in photographs, and
  ten top faces...

• Indian food gets regional flavour
  16

  Indian food
  gets
  regional
  flavour
  INDIAN FOOD is rich in its
  regional diversity, and for the
  first time for a major
  supermarket, this is being
  reflected in Sainsbury's stores!
  Sainsbury's buyers travelled
  to every corner...

• Time for Phase 2
  17

  5oth Taste the Difference and Blue Parrot Cafe go into their second phases this
  summer, ready to reach out to more customers with a wider, even more
  imaginative range of products. i^riJiTliTtJ
  Our biggest selling brand...

• Express yourself
  18

  string solution
  Charley Banbrook, night shift,
  Streatham Common:
  Having seen the large bales of
  string used for tying crates
  together lying around everywhere,
  it made me think that perhaps our
  development department...

• Cartoons
  19

  No, everything's great. Everything's fine. Just took delivery of your lovely wine!!

• Salient points
  19

  Simon Elwood, bakery assistant,
  Thanet:
  I would like to raise the issue of how the
  profit share is distributed among all
  colleagues.
  At present it is calculated on the
  number of hours a colleague is contracted
  for. Many...

• Calling five-a-siders
  20

  UK LEAGUE Network has invited
  Sainsbury's colleagues to take part in
  the national five-a-side football
  tournament-The Corporate Cup.
  The network offers any
  Sainsbury's team a ten per cent
  discount, and a web site with...

• Customers collect prizes at Thornhill
  20

  THORNHILL DEPUTY manager, Keith
  Palmer has been busy handing out
  prizes to customers. First he presented a
  bike donated by Iron Bru as the top
  reward for a competition the store was
  running, and then he had to choose the
  boy...

• Finchley Road takes the biscuit
  20

  FINCHLEY ROAD won first prize in tlie McVitie's Large
  Store biscuit initiative held last year, and as a result,
  received 20 tickets to the Champions League secondstage
  group match between Manchester United and
  Valencia!
  The...

• Grimsby apology
  20

  IT WAS reported in the May issue
  that four colleagues from Grimsby
  store-Chris Middlecoate, Kathy
  Miller, Clive Roberts and Amanda
  Waters - raised £280 for the Wish
  Upon A Star charity by going on a
  diet. The amount they...

• Kelvin races to raise cash
  21

  KELVIN JAMES, replenishment manager at Forestside, ran this
  year's Belfast City Marathon, and raised £410 for the Northern
  Ireland Cancer for Children Charity Fund, thanks to donations
  from colleagues at his store and...

• Massage message
  21

  POOLE STORE has hosted a relaxing visit from a specialist
  corporate on-site massage service. Tim Crossin, a former
  Royal Marine, is trained in the Philippine art of Sia Ban and
  offers a 15-minute massage service which...

• Pennies for Ealing
  21

  WEST EALING has presented
  a chegue for £1,000 from its
  Penny Back scheme to the
  NSPCCtobeusedfor
  projects within the Ealing
  area of west London. Senior
  duty manager, Bill Clark is pictured handing the
  chegue to Simi...

• Pictures for schools
  21

  THIS YEAR'S Pictures For Schools is under waystores
  have chosen their schools, who are eagerly
  awaiting the presentation of their pictures and packs
  intheautumn.
  Last year's scheme, which was for primary
  schools, has come to...

• Water on tap
  21

  LEWES ROAD quenched the thirst of fundraisers for the Rockinghorse
  Appeal by donating 600 bottles of water to its fun run in late April.
  Proceeds from the event - amounting to £25,000 - went to the appeal,
  which supports...

• April competition winners
  22

  Winning the £25 crossword is William Watt at Meadov^bank. The £10 wordsearch goes to
  C Smart, a veteran.
  For a list of the winners in the rest of the competitions featured in the April issue, please
  send an S AE to the...

• Autumn savings with Airtours
  22

  Book your Airtours 2001 holiday now, for departures between
  1 September and 23 December 2001, and you'll save up to
  12 percent - whether you use your AIR MILES or not!
  AIR MILES is offering/ourna/readers the following...

• Quick crossword
  22

  ACROSS
  7. Guile (5)
  8. Ground (7)
  9. To experience (7)
  10. Drudgery (5)
  12. Dissolute (10)
  15. Unconcerned (10)
  18. Mistake (5)
  19. Boasted (7)
  21. Groove (7)
  22. Inexperienced (5)
  DOWN
  1. Happening (10)
  2. Late...

• Solutions to June wordsearch and crossword
  22

  9 Rubbish tips; 11 Symptom;
  12 Dri1l;13Shanty;15 Begged;
  17 Addle; 18 Respite; 20 Established;
  22 Eon; 23 Everybody.
  Down: 2 Emu; 3 Evict; 4 Sctieme;
  5 Dwindle; 6 Distinguish;
  7 Knowledge;10 Bombardment;
  11...

• Wordsearch
  22

  LISTED below are 10 male animals.
  Can you find their female counterparts
  in our word grid?
  I.Ram
  2.Stallion
  3. Cock
  4.Bull
  5. Billy goat
  6. Dog
  7. Fox
  8.Boar
  9. Buck
  10. Cob

• Bite me where...
  23

  Aussies make bold bikkies
  with bite!
  Bite me and be spoilt is a cheeky new Australian brand of
  decadent biscuits which has just hit the shelves in
  Sainsbury's stores. Designed to spoil, it is bound to bite the
  bum of other...

• Dinosaur displays win Disney treats
  23

  CONGRATULATIONS TO all those
  winners who made excellent use of
  the POS for both Disney's Dinosaur
  and the Buy 2 Save £6 promotion.
  Special mention must go to
  overall winner- Poole store-which
  not only had an excellent...

• Fare comment - Fleisch Pflanzel
  23

  why not try this burger-licious delight. '—^RCX'OHLY INTO
  (pMggTERS ANDSOm.
  - ^ IN w/rrsR
  FOR S.WNS
  OUTAU. WATEK
  FEOMTHB BREAD
  JI^BREAPINfTH
  ^2SO&MINCep
  . ^RK, TSOHMINCEO
  BeBF,2.E6-6-S,*-l
  iARl^E ONION. CHOI—
  & \...

• Prima Baby Show
  23

  Apologies to all of you who entered last month's Prima Baby Show competition, which, due to
  reasons beyond our control, has been postponed until spring 2002. Ten winners of the pairs of
  tickets will still receive their prize -...

• A welcome lift
  24

  Chingford customer Jan Wignall
  wrote: "Thank you for your great
  kindness when I was unwell in your
  shop. And thanks to Tim for bringing
  me home in his can"

• Corking service
  24

  Tracey and Steff from Sydenham
  Savacentre helped out a customer in
  a hurry and got a letter of praise.
  It was 10pm and Mark Baker had
  a bottle of wine waiting in his fridge - •
  but no corkscrew. He dashed into his
  local...

• Going the extra mile
  24

  Miss N Gibson was on an epic journey from Leicestershire to Surrey
  when all traffic was diverted off the Ml. She had already been travelling
  for over four hours, her 21-month-old daughter was getting hungry and
  she had no idea...

• Nothing hampers great service
  24

  There's even a satisfied customer in Winnipeg, Canada.
  Jennifer Parker writes: "My father, who lives in Ruislip,
  Middlesex, recently celebrated his 90th birthday. I wanted to send him
  a food hamper, but couldn't find any that...

• Versatile verses
  24

  Elaine Nuttall from Lancaster store
  has penned a ditty:to help service
  on its way:
  What a hassle, what a bind
  Why is food shopping such a grind?
  Just three steps we should take
  To make it seem a piece of cake!
  Stock on...