'The Journal', March 2002

Table of content

• Contents
  02

  features
  that's what I call great service! 6-7
  Christmas's great service heroes tell their story
  ^%, spring into action 10-11
  at Easter
  ^ get ready for the second busiest
  trading period of the year
  _jmt calling all heroes...

• Forward View
  02

  'Oneforthe ROD' with retail
  operations director Peter King
  In Msjournal, read Bagshot Road manager Paul Baterip's
  diary of his store's reinvigoration and the ups and downs
  involved - and there are plenty, right from the phone...

• Bites - Hey, great lender!
  03

  HEY, GREAT
  LENDER!
  Sainsbury'sBank
  has won an award
  from What
  Mortgaqe magazine
  for being "Top
  Lender of the Year".
  This is a great
  achievement and
  the Bank will soon
  be letting
  customers know
  through its...

• Bites - Your Chance to Talk Back
  03

  bites
  YOUR CHANCE
  TO TALK BACK
  Talkback
  guestionnaires
  are now being
  circulated around
  the business.
  The six-monthly
  survey is your
  ctiance to give your
  views on working
  for Sainsbury's,
  so take the
  opportunity...

• If I were boss...
  03

  Lin Dodds, produce assistant manager at
  Plymouth, thinks management teams should have
  more say in the way staffing hours are allocated.
  As the business centre has now relocated and the depot
  strategy is on track, I would now...

• Quirky idea gets the green
  03

  When Bryan Quirk wrote in to the "If I were boss"
  column, he didn't really expect his ideas to be
  followed up. However, not only did the journal
  publish his suggestions about focusing on the
  external appearance of stores, but...

• Sven signs for Sainsbury's
  03

  ENGLAND FOOTBALL manager, Sven Goran
  Eriksson, has been signed up to star in
  Sainsbury's advertising campaign for this
  year's World Cup - proving there's more than
  one great Swede at Sainsbury's.
  Sven will star alongside...

• Bites - Boost to Partnership Schemes
  04

  bites
  BOOST TO
  PARTNERSHIP
  SCHEMES
  Sainsbury's is
  launching a
  nationwide
  roadshow visiting
  over 100 beef and
  lamb farmers in
  England, Scotland,
  Wales and
  Northernlreland.lt
  will be seeking
  farmers' views on
  the...

• It's the fortnight to focus on fair trade
  04

  IT'S FAIRTRADE Fortnight from 4-17
  March when stores across the country
  are promoting a better deal for farmers
  and growers in the Third World.
  it's the fourth year running that
  Sainsbury's has supported Fairtrade
  Fortnight...

• Tamworth gets fruity
  04

  TAMWORTH'SPRODUCEteam
  walked away with the overall
  prize in the first- ever Let's Get
  Fruity produce awards.
  The competition to find the
  top produce department in
  Sainsbury's was judged by
  suppliers, who visited each...

• What's on
  04

  dates for your diary
  8 for some
  great ideas to spoil your mum on Mother's Day.
  17 March
  St Patrick's Day. Tlie Irish certainly know how to
  party. Why not join them on St Patrick's Day?
  29 March-1 April
  Easter's coming early...

• Bites - Long Servers Meet for Lunch
  05

  bites
  LONG SERVERS
  MEET FOR LUNCH
  Colleagues who
  have completed 40
  years of service
  with Sainsbury's
  were treated to
  lunch, along with
  their partners, at
  the River Rooms at
  the Savoy Hotel in
  London late in
  January....

• Fish and tips from Coldhams Lane
  05

  LOOK OUT for a new seafood cocktail
  recipe card devised by Coldfiams Lane's
  very own Michael Hyde.
  Michael has always had a passion for
  food. So nnuch so, that when he retired as
  marketing directorfrom book...

• Swansea wins first plaice
  05

  THERE'S SOMETHING fishy going on in Swansea. For
  the second year, the store has walked away with
  Sainsbury's Fish Counter of the Year award.
  Swansea beat 300 fish counters to take the title at
  the sixth awards ceremony at...

• Your new flexible friend
  05

  LOOK OUT for a new information card
  due to arrive with your March payslip.
  The card, produced by the business
  continuity planning group, gives details
  of what to do if there's a major incident
  that results in the closure of a...

• That's what I call service!
  06

  Gosh-you've been
  busy! There were
  morethanSOO
  nominations for
  the Great Service
  Heroes award.
  Here are the
  winners'stories. David Bickle from Halifax
  warehouse was shocked to
  learn that he had won top prize.
  "I was only...

• Passionate about food
  08

  Appreciate good, simple
  food, and you may find
  yourself up to your elbows
  in a passionate affair. Spring is soon upon us and brings witli
  it a season's wealtti of ingredients,
  produce and variety. To nne, it conjures
  up...

• Curry favour with the Bombay Brasserie
  09

  THE BOMBAY Brasserie - one of the
  worlds most acclaimed Indian
  restaurants, responsible for bringing
  the authentic taste of Bombay to the
  UK - has formed an exclusive
  partnership with Sainsbury's to bring
  its first-ever...

• In Season
  09

  Here's what's coming up in tine March
  issue of Sainsbury's Magaz/ne...
  Cooking with Fish... is a new-look supplement
  full of new recipes for fish, ranging from lunch
  and snacks and fun family food to something
  special. It...

• Tell mum you love her
  09

  THIS YEAR'S Mother's Day offerings from
  Sainsbury's mean there will be something to
  suit every mother's taste, from luxurious floral
  arrangements and contemporary beaded
  candles to a choice of great-value wines and
  champagnes...

• Spring into action at Easter
  10

  If you thought Christmas
  was busy, prepare
  yourself for the second
  busiest trading day of the
  year-Maundy Thursday. Easter at Sainsbury's begins on
  6 March and the promotion kicks off
  with a new Jamie Oliver recipe...

• Calling all heroes
  12

  Have you got a cause close
  to your heart? Well, now
  Sainsbury's can help you
  make a real difference
  whether you are helping out
  as an individual or part of a
  team.Justapplyforthis
  year's Local Heroes scheme
  and your...

• Diary of a reinvigoration
  14

  When Paul Baterip joined Bagshot Road as store
  manager in IVIay 2001, he knew the store was in line
  forareinvigoration in Novemberso he could hardly
  claim that he wasn't prepared. But he didn't know
  what he was letting himself...

• Planning for a different strategy
  15

  Sue Willcox,headof
  town planning and
  transportation,
  (explains iiow
  or new stores. In a dramatic shift in policy over
  out-of-town shopping developments.
  At one time, planners were only too happy to
  approve proposals for...

• Shaw's labels go digital
  17

  SHAW'S HAS equipped two of its stores
  in Connecticut with electronic shelf
  labels (ESLs).
  ESLs are digital tags that can be
  attached to shelves or other store
  fixtures, where they display
  merchandise pricing and...

• Sister cities
  17

  This month the journal's
  sister cities coloumn travels
  to Attieborough in Norfol(<
  and South Attleboro,
  Massachusetts for its series
  on towns and cities in the
  UK and US with Sainsbury's
  and Shaw's stores. Attieborough,...

• November competition winners
  18

  Winning the £25 crossword is K Dormer-Ainqeat Apsley Mills. The £10 wordsearch
  goes to Sheila Fagan, a veteran.
  For a list of the winners in the rest of the competitions featured in the November
  issue, please send an SAE to...

• Quick crossword
  18

  ACROSS
  6. Valour (7)
  7. Ghastly (5)
  9. Under (5)
  10. Quarrel (7)
  12. Acknowledgennentdl)
  14. Temper (11)
  18. Free (7)
  19. Spin (5)
  21. Wrong (5)
  22. Travel (7)
  DOWN
  1. Revolt (5)
  2. Facetious (6)
  3. Enquire (3)
  4....

• Solutions to October wordsearch and crossword
  18

  Across:1 Favourable;? Frail;
  8 Disband; 10 Entirely; 11 Bias;
  13 lreful;15 Danger; 17 Avow;
  18 Excavate;21 Edifice;22 Gtioul;
  23 Investment.
  Down:l Feast; 2 Valorous;
  3 Unduly; 4 Also; 5 Leading;
  6 Effeminate: 9...

• Win a well being beauty pack
  18

  Every Sainsbury's store now has a welt being range of
  products for body and mind. It includes beauty products,
  complementary remedies and supplements, vitamins,
  books and magazines and, of course, well being foods - foods
  for...

• Wordsearch
  18

  THE words nnissing from the
  clues listed below are all nannes
  of pop groups. Can you find
  them inourgrid?
  1. and butter
  2. Traffic
  3. force
  4. Pieinthe
  5. of the crop
  6. -nothings
  7. in your eye
  8. ofOz
  9. orno
  10....

• Fare comment - a spicy way to cook spring lamb.
  19

  OVER BOTTom
  0FR0A5TIN&-
  WITH OIL ANP
  HEAT IN OVEN
  UNTIL SMOKJNe'.
  tHSNAPO 4 A
  \ LAMB SHANKS-f
  BROWN ON AU-
  5IPB5.
  '4-"ONION^IP5,
  250&SLICBpmi
  "ERjZSO &3UCEP
  SUCEP MUSHROOM S,
  2SG-Si'CepJAiATEN0
  PEPPERS, 2 TB5P...

• Make Mother's Day one to remem-bear!
  19

  Mother's Day falls early this year-on 10 March-leaving
  even less time to organise a special treat for the woman
  in your life who deserves it most-your mum! The Blue
  Foot Bear Company has created the perfect solution...

• Win holiday vouchers with Findus WOK
  19

  Brighten up your mealtimes with new Findus WOK - a
  fantastically tasty frozen range of crunchy vegetables
  that enables you to throw together a delicious, healthy
  stir fry in under ten minutes.
  The WOK range comes in four...

• Express yourself
  20

  bags of strength
  Joyce Leabourne, customer service
  assistant, Poole:
  Do we use more carry-out bags now?
  Since we have had the white,
  almost transparent bags, more people
  double-up by putting one bag inside
  another, even...

• Cartoon
  21

  STOP MOaWlNKri AMOTHER
  FIVE MILES ANI> ILL i^ETMV
  REWflRO R9INT6 FROM OUR
  U6UAL STORE:!

• Salient points
  21

  Ian Riggs and the bakery team, Farlington:
  I work in the in-store bakery department. I
  enjoy my job and the team I work with are
  good, but we gripe among ourselves about
  wages and how they could be better. And it is
  on this...

• Big hearts raise big money
  22

  BIG HEARTS - a team of colleagues,
  mainly from Sainsbury's Online - has
  spent the past couple of years raising
  funds for various charities, collecting
  almost £20,000 in the process.
  During its first year, the team
  raised...

• Can you care for children?
  22

  FAMILY LINK is a UK-wide service run by local
  authorities or voluntary agencies for children aged
  nought to 18 years, who have a learning and/or a
  physical disability.
  One example of this service is Family Link In
  Surrey,...

• Gifts for opening
  22

  BOBTHEBuilder helped
  Beeston get off to a flying start
  after its one-week closure for
  refurbishments.
  Local schoolchildren were
  handed Bob The Builder toys on
  the opening day following
  Beeston's extension, which gave
  the...

• Refreshing changes at Preston
  22

  WITH SO many stores reopening after
  reinvigoration, the journal is unable to
  carry news of all of them. But we thought
  Preston deserved a mention after
  receiving this photograph of its
  celebrations. The colleagues...

• The magnificent seven
  22

  SEVEN COLLEAGUES from Springfield donned their running shoes and put
  their best feet forward for charity in the Ladies' Race For Life.
  The event, which took place at Hylands Park in Chelmsford, raised £500
  for Imperial Cancer....

• Customer collection pays off
  23

  COLLE AGU ES AT Whitstable
  have raised £500 for the
  Strode Park Foundation - a
  charity which looks after
  disabled people in the area.
  The store initially raised
  £250 from a collection among
  customers, which was...

• Picture this
  23

  COURTHOUSE GREEN in Coventry held
  an in-store competition to promote the
  Early Learning Centre and Bob The
  Builder children's toys, receiving more
  than 120 entries and loads of positive
  customer feedback.
  Pictures of Bob and...

• Rugby's on the ball with fundraising
  23

  RUGBY STORE has raised more than £100,000
  for local and international charities since it
  opened 12 years ago.
  The most recent examples of this amazing
  fund-raising effort include a £5,618 donation to
  the families of the New...

• Waltons on Street visit
  23

  THE WALTONS went on a Street visit to
  take a look around the Somerset store's
  bakery. Well, schoolchildren from
  Walton Primary, that is. And as you can
  see from the picture, they were
  delighted to eat jam doughnuts and
  watch...

• Watford boys promote parrot range
  23

  DOME ROUNDABOUT is a regular
  participant in the Watford Boys'
  Grammar School Year 9 business
  day, where projects are staged
  by local companies for pupils to
  complete for awards.
  The store set the boys the task of
  designing...

• Calling all heroes
  24

  Apply for this year's Local Heroes
  scheme and let Sainsbury's give a boost
  to the good cause closest to your heart
  how it works
  There are two parts to the scheme: Individuals can apply for £200 for the cause
  they give time...