'The Journal', January/February 2003

Table of content

• Contents
  02

  contents
  features
  think formats 8
  how different formats allow
  Sainsbury's to appeal to a wide
  range of custonners
  "hair" comes
  Comic Relief 2003 12-
  put your best foot forward for
  Comic Relief 2003
  10
  regulars
  news...

• Forward View
  02

  By formats director Ian Jones.
  Welcome to the New Year and the January/February
  journal. It's been an exciting 12 months, and we've
  made excellent progress with our relnvlgoration
  programme. By the end of this financial year,...

• If I were boss...
  03

  g into the boss's shoes this
  month is Lynne Rogers, checkout
  assistant at Telforci.
  If I were boss for a day I would concentrate on
  colleague morale. Now that we've all completed our
  Delivering Great Service training, I would...

• Sales up four per cent at Christmas
  03

  SAINSBURY'S CHRISTMAS sales were up four per cent
  this Christmas, with like-for-like sales up 2.8 per cent
  (excluding petrol up one per cent).
  Group chief executive Peter Davis announced the
  Group's'third quarter trading...

• And the Winner is...
  04

  MARGARET CHERRY from Exeter's
  Alphington Road store has been voted
  retail customer service professional
  of the year in the National Customer
  Service Awards 2002.
  Congratulations also go to Philip
  Bernard from Crystal Palace...

• Retail Eye
  04

  the journal is keeping an eye on the
  retail world as reported in the national,
  trade and regional press.
  I Somerf ield is to introduce new modular, reusable
  plastic food trays in its stores by this summer. The
  retailer has...

• Bites - Blokes Vote for Sainsbury's
  05

  bites
  BLOKES
  VOTE FOR
  SAINSBURY'S
  Salisbury's was
  recently voted
  "supermarket of
  the year"by
  readers of lad's
  maqFHM.The
  FHMBIohe
  Awards £002
  awarded
  Sainsbury's 29
  per cent of the
  vote, Joint first
  with Tesco.

• Loan rangers
  05

  THERE'S A loans bonanza at
  Sainsbury's Bank with great rates
  for customers - and even better
  rates for colleagues and their
  families.
  The bank is hoping to break all
  records with this highly competitive
  loans sale in all...

• Recycling has a new ring to it
  05

  A NEW mobile phone recycling scheme
  is raising money for charity and also
  helping developing countries set up a
  phone network.
  Look out for the orange FREEPOST
  envelopes in leaflet holders at all stores.
  Just put your old...

• Sound of music
  05

  CHICKEN FARMERS who supply
  Sainsbury's with free-range eggs
  say that music played to their
  hens helps soothe and relax them,
  encouraging them to lay one egg
  consistently a day. The farmers
  noticed a positive difference in...

• Give as good as you get
  06

  SAINSBURY'S COLLEAGUES
  donate £500,000 each year
  through the company's payroll
  giving scheme. And it doesn't cost
  as much as you might think. The
  government will add 10 percent to
  your pre-tax donation to the
  registered...

• Jamie gets fruity in Glasgow
  06

  JAMIE OLIVER has helped Glasgow schoolchildren
  celebrate the success of the Fruit Plus scheme. The
  celebrity chef joined pupils at Thornwood Primary
  School as they received the eight millionth piece of fruit
  donated through...

• You choose
  06

  THERE ARE scores of colleague discounts on offer
  ith the recently relaunched You Choose Voluntary
  nefits Programme.
  Choose gives all Sainsbury's colleagues a wide
  ion of quality offers including discounted
  lidays, reduced...

• Bites - Sainsbury's to You Tops Internet Site Survey
  07

  bites
  SAINSBURY'S TO
  YOU TOPS
  INTERNET SITE
  SURVEY
  Sainsbury'stoYou
  has come top in an
  Internet site survey
  by Redsheriff, the
  largest global
  provider of web
  analysis.
  Sainsbury'stoYou
  beat leading sites
  such as...

• Colleague safety gets boost
  07

  LOOK OUT for a new security
  video coming to your store soon.
  Caded, Aggression, the video
  gives advice on how to deaf with
  violence and hostility at work,
  such as aggressive customers or
  suspected...

• Driving home the safety message with Brake
  07

  ROAD SAFETY charity. Brake, has
  commended Sainsbury's
  commitment to road safety - and
  named the company winner of the
  Fleet Safety Forum Award for
  Commitment to Road Safety.
  Sainsbury's won the award for
  its efforts to...

• Fashion police target Cromwell Road
  07

  INFAMOUS FASHION duo
  Susannah and Trinny made their
  very last personal appearance
  before Christmas at Cromwell
  Road store on 17 December,
  personally signing copies of their
  book What not to Wear.
  Susannah and Trinny's...

• Think Formats!
  08

  Knowing your
  customer profile
  is the key to
  unlocking the
  potential of your
  store by providing
  the right products
  in the right
  environment. And
  that's the secret to
  Formats. Formats director Ian Jones,
  explains: "Our...

• Fresh approach to foodservice
  10

  Have you noticed a difference In your
  store's foodservice areas recently?
  Sainsbury's has appointed 18 new
  foodservice regional operations
  assistants (FROAs) to make the most
  of restaurants, Food to Go and salad
  bars.
  Nigel...

• In Season
  10

  It may be winter outside but there's
  still plenty of fresh fruit and vegetables
  in-store, says Jane Curran, food and drink
  editor of Sainsbury'sMagaz/ne.
  Hello it's the new year, come on down... literally -
  it's the diet...

• Love is all around
  11

  It's hanging from
  the ceilings... it's in
  the windows... it's in
  the aisles... Yes, love
  is everywhere this
  Valentine's Day.
  ^ ^ ^ ^ In a major sales
  drive, Sainsbury's is
  looking to double its
  takings
  on St...

• Valentine's Day Competition
  11

  competition
  There will also be lots of
  special offers on wines and
  Champagnes, and this is where
  stores have the chance to win
  some Valentine's rewards. The
  store in each region with the
  highest percentage increase...

• 'Hair' comes Comic Relief!
  12

  Put your best foot forward for Comic Relief 2003 and help
  make this year's event a rip-roaring success. Sainsbury's
  raised a stonking £5m for the last Red Nose Day and this is
  your chance to make even more money for the...

• It's a cracker!
  12

  Have you got a cracking joke?
  :Our competition and your gag could find itself
  liffne)rtV»ar's Sainsbury's crackers.
  To qualify your joke must be no longer than 30
  words. And sorry, no matter how many good ones
  you know, only...

• Sorted!
  14

  As Hams Hall, Sainsbury's first fully automated
  fulfilment factory, comes on line, it is set to
  revolutionise Sainsbury's supply chain. By any standards, Hams Hall is
  Impressive. The 700,000 sq ft
  fulfilment factory can handle...

• Bites - DRUMCHAPELTOPS THE GROCER'S STOREWATCH
  16

  bites
  DRUMCHAPEL
  TOPS THE
  GROCER'S
  STOREWATCH
  Congratulations
  to Drumchapel
  store manager
  Brian McMahon
  and his team, who
  putSainsbury'sat
  the top of Grocer
  Storewatch in
  January. The
  mystery
  shopper survey
  praised...

• Feasts from the east
  16

  SAINSBURY'S HAS brought the
  Chinese New Year in with a bang - with
  a wide range of Oriental products on
  offer to commemorate the start of the
  Year ofthe Sheep!
  Official celebrations for Chinese
  New Year began on 1 February...

• Manual to help manage labour
  16

  Have you ever wondered
  what factors go into the
  labour budget and how this
  is then used in your store?
  YOUR STORE MANAGER now has
  extra help in managing the store's
  labour resources. It's a new labour
  cost reference manual...

• Reach for the sky
  16

  REGION 12 store SSA representatives
  have put in a huge amount of time and
  effort to organise f undraising events -
  and as a special thanl( you to them all,
  the most recent quarterly meeting
  took place aboard the London...

• Wheely good
  16

  BBC GOOD FOOD magazine
  has given IHanley store 10
  out of 10 for its support and
  services offered to wheelchair
  Mystery shoppers visited
  all food retailers and Hanley
  was praised for offering to help
  unpack and pack...

• Bites - New Wine Set to Dance off the Shelves
  17

  b'ites
  NEW WINE SET
  TO DANCE OFF
  THE SHELVES
  Sainsbury'sisto
  introduce Lo
  Tenqo, a new
  Argentinean wine.
  The wine is
  produced by
  leading
  winemakers
  Bodega Norton
  and has an
  innovative label
  design featuring
  Tango...

• Hoki is okey-dokey with MSC
  17

  SAINSBURY'S IS the first supermarket to laur|
  Ocean Pie using New Zealand hoki approved byi
  Marine Stewardship Council (MSC) which aims to '
  ensure sustainable fishing practices.
  The fish is sourced from the New Zealand...

• Managers now set to join the jet set
  17

  ONE STORE manager from each
  region is set to jet off on the holiday
  of a lifetime - courtesy of Nectar.
  The managers are all winners of
  the store competition run to support
  the launch of the Nectar card, and
  helped make it...

• Taste the difference with Guernsey milk
  17

  SAINSBURY'S HAS introduced
  traditional Guernsey Milk to the
  Tasfe the Difference range as a way
  of growing the milk market. The
  milk is produced from Guernsey
  cows - one of the world's leading
  specialist breeds. The...

• We took care of Christmas
  18

  It's the busiest
  time of year for
  stores. Here's
  howSainsbury's
  coped with the
  Christmas rush. checkout great service
  The business centre was almost
  deserted at Christnnas as
  colleagues gave their help where it
  was needed...

• Dundee's gold star
  20

  WHEN DUNDEE'S store manager Robert Moffat helped out with a
  customer's request, he thought no more about it - until he found that
  his example of great service had been awarded a gold star award in
  Woman's Own magazine.
  When a...

• Recycling - it's in the bag
  20

  COLLEAGUES AND customers are
  always coming up with innovative
  ways of recycling Sainsbury's carrier
  bags.
  Market Harborough's checkout
  supervisor Shirley Gade is pictured
  modelling a hat she brought back
  from South Africa...

• Speeding through the checkout with Fast Track
  20

  TWENTY PER cent of Harrogate
  store's sales each week are now
  going through the Fast Track selfscanning
  system, the highest
  penetration from the 33 stores
  currently using Fast Track.
  Jon Hartland, retail change
  director,...

• Produce buyers go back to the floor
  21

  Members of the produce buying team from Holborn
  business centre have been visiting selected
  Sainsbury's stores to bring back ideas to help make
  life easier for store colleagues. The visits have given
  Holborn colleagues the...

• Producing results for produce
  21

  How a competition raised produce market
  share to the highest in recent years. When Sainsbury's launched a
  colleague competition to drive
  produce sales, it reaped astounding
  results, not only in terms of sales,
  but also in...

• December competition winners
  22

  December competition winners
  Winning the £25 crossword is Anthony Scott, at Camden Town. The £10 wordsearch
  goes to J Abery, at Broadcut.
  For a list of the winners in the rest of the competitions featured in the...

• Indulge yourself and win a luxury hamper
  22

  Sainsbury's has produced a luxurious treat to get you
  up and about each morning, with its most indulgent,
  flavour-crammed cereal yet. New Sainsbury's Honey
  Nut Corn Flakes with Cranberries is packed with nutty
  almond slices,...

• Quick Crossword
  22

  ACROSS
  5. Musical instrunnent (4) 16.
  7. Whirlybird(lO) 18.
  8. Spun thread (4) 20.
  10. Wooden shoe (4) 21.
  12. Mineral spring (3) 22.
  13. Deserving (6) 24.
  Army officer (5)
  — Farrow, actress (3)
  Biblical murder victim...

• Solutions to December crossword
  22

  solutions to December crossword
  Across: 1 Grotto: 5 Parcel; 8 Carol; 9 Arctic; 10 Almond; 11 Upset; 14 Lemonade; 16 Sweets;
  18 Poverty-stricken; 20 Cherub; 22 Paper hat; 25 Adorn; 27 Raisin; 28 Engulf; 29 Dates; 30
  Turkey; 31...

• Wordsearch
  22

  Can you find the surnames of ten men's
  champions at Wimbledon from the
  clues? Words are hidden in the grid
  vertically and horizontally.
  1. Pat
  2. Lew
  3. Stefan
  4. Arthur
  5. Bjorn
  6. Boris
  7. John
  8. Stan
  9. Andre
  10....

• Gulp! up £500
  23

  Shake up the new
  year with Aria
  Foods' flavoured i
  milk drink Gulp!
  and win £500
  in cash.
  The trendy
  looking drink hits ,
  the shelves in
  2003 with a
  fresh and funky
  design, and >
  Gulplis giving
  Sainsbury's colleagues...

• Movie tickets your kids will go wild for
  23

  /ueParrofCafehasteamedupwithUIP/ParamountPicturestocelebratethe
  i}*Zi release of The Wild Thornberrys Movie (certificate U), whicti stampeded into
  cinemas on 7 February. Readers have the chiance to win one of 15 family...

• Express yourself
  24

  pay across the water
  Simon Walsh, assistant
  manager - replenishment.
  Forestside Northern Ireland:
  1 have a problem with the way we
  receive our payslips from payroll
  - it takes three or four days for us
  management colleagues...

• Cartoon
  25

  EXCUSE M E Y O U M
  i-ADyBliTDOTH£V
  5ELL(2)HPACTDI5C$HERE?y

• Salient points
  25

  Guen Taylor, veteran:
  In the Novemberyotvrna/feature "farming out the
  problem", are the chickens completely free range, or
  living in barns?
  There was no sign of the words "animal welfare" on
  either page. I am a veteran and...

• In Brief
  26

  KINGSWAY's recently-introduced
  New Starter Welcome Evening has
  gone down a storm with its latest
  newcomers.
  Said Val Gray, personnel and
  training manager: "Our aim Is to
  make every effort to help new
  colleagues settle...

• Ken runs into a star
  26

  FAIRFIELD PARK'S Ken
  Richards met up with
  marathon runner and BBC
  Sports Personality Of The Year
  Paula Radcliffe in December
  when he took part in a run
  named after the star athlete.
  The customer service
  assistant raised...

• Raising Standard's sales
  26

  WHEN 90 London-based stores were given
  the task of staging a promotion offering
  shoppers the chance to "Buy the Evening
  Standard newspaper and get Barbara Taylor
  Bradford's Her Own Rules for £1.99" sales of
  the newspaper...

• Turning back time
  26

  COLLEAGUES AT Washington Savacentre turned
  back the clock to celebrate the store's 25th
  anniversary.
  Store manager Anthony Clegg was almost spot
  on with the year when he turned up dressed as movie
  actor John Travolta - star...

• Knowing no boundaries
  27

  WHEN A
  government
  department
  wanted to
  highlight a
  company which
  does not treat age
  as a barrier to
  employment-it
  \
  turnedto
  l Sainsbury's.
  The
  Department of Work and Pensions
  visited Archer Road to...

• Let's celebrate
  27

  TO HELP celebrate the 100th
  anniversary of its village carnival,
  Llphooh colleagues laid on a vintage
  Daimler convertible to join the
  procession and help raise funds for
  local charities, while at the same time
  promoting the...

• Time for tea
  27

  WHAT BETTER way to raise money than enjoying tea
  and cakes? And that's just what format marketing
  colleagues at Holborn business centre decided to do.
  Field marketing managers also sold raffle tickets.
  The event - which raised...

• Turner claims Jodo prize
  27

  NEWHAVEN'S MATTHEW Turner
  struck gold when he won the
  European Jodo Championships in
  Arnhem, Holland.
  He landed the prize after winning
  all seven of his contests In the
  Second Dan category, Jodo involves
  mastery of the...

• Wa-ter generous offer
  27

  PUPILS AT Doxey Primary School
  now have their own ref illable sports
  bottle - donated by Stafford store - as
  part of the school's healthy eating
  policy.
  The youngsters fill the bottles up
  every evening and keep them...

• Service promise lives on
  28

  New colleagues are set to get a brand
  new training programme to help them
  deliver the best possible service. The new training incorporates the
  best parts of the old service
  promise training - and has Sonne
  new sections to...