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  • Contents 02

    features
    compass points way 10-11
    forward
    the stock loss compass is
    fighting the unknown
    making holidays 12-13
    child's play
    stores are focusing on kids
    and parents over the
    holidays
    beef comes of age 15
    the new Taste...

  • Forward View 02

    By Jeremy Schwartz, director of
    brand marketing
    Hello everybody. Kids across the country tiave broken
    upforthesummerholidays. Great, but for the parents
    who have to feed, clothe and entertain them full-tinne
    for six weeks, it...

  • If I were boss... 03

    Chakra Thapa, senior customer service
    assistant from Waterloo Local, says it's all
    about keeping the customer happy.
    Delivering great customer service is the fundamental
    issue. Customers come in all shapes, sizes...

  • Sainsbury's beats Tesco with Homephone 03

    SAINSBURY'S IS the first
    supermarket to offer a fixed-line
    telephone service, which guarantees
    an average saving of 30 per cent
    against BT standard tariffs.
    With Sainsbury's Homephone,
    customers can save up to 50 per
    cent...

  • Service with a smile 03

    CONGRATULATIONS TO Terry
    Eastcott, Letchworth store
    manager, who has made it to the
    finals of the National Customer
    Service Awards in the retail
    customer service professional
    category.
    It just goes to prove...

  • Crisis support 04

    FARESHARE, THE national food
    redistribution sctieme established
    by Crisis, opened a new depot and
    national headquarters in
    Bermondsey, south London in
    June.
    Local MP Simon Hughes
    officially opened the new centre,
    which was...

  • It's in the bag for Shaw's 04

    SHAW'S COLLEAGUE Jeremy Criscitiello has won
    the title of Rhode Island's Best Bagger.
    Seven Rhode Island area supermarkets
    participated in the competition and this is the second
    straight year the award has gone to Shaw's -...

  • Retail Eye 04

    the journal is keeping an eye on the
    retail world as reported in the national,
    trade and regional press.
    Asda is to trial standalone liigli street stores
    selling its George clothing brand in Croydon and
    Leeds. The retailer is...

  • Awards galore 05

    Sainsbury's has covered itself in glory
    with a host of recent wins throughout
    the company. And the winners are... northern lights
    Forestside store in Belfast scooped
    the title of Northern Ireland Store of
    the Year in the...

  • Coffee bags another 05

    Sainsbury's revolutionary one-cup coffee bag with patented Pour-Thru™ technology,
    bagged Gold at the Starpack Awards 2003 - the UK's top award for packaging.
    The first-to-market bag is a convenient, easy and mess-free way to...

  • Freefrom makes title its own 05

    ffrom products have earned
    Sainsbury's the Best Own-Label Range
    title at this year's Grocer Gold Awards.
    Judges described the range as "a
    well thought-through concept that
    meets a real need, providing solutions
    across a...

  • Top of the mags 05

    Sainsbury's Magazine won the
    trophy for Best Visual Work at the
    Glenf iddich Food & Drink Awards
    2003.
    The awards, which reward
    excellence in publishing and
    broadcasting, are regarded as the
    "Oscars" of the...

  • Driving a great bargain 06

    SAINSBURY'S BANK Drive - the affordable way for
    colleagues to drive a new car every few years - has a great
    new summer offer. Colleague rates have been slashed to 7.2
    percent APR.
    So if you fancy driving away a Ford Focus 1.4...

  • Looking to the future 06

    TIME IS precious. People are leading everbusier
    lives and are looking to take greater
    control over their limited free time. Internet
    shopping, which allows customers to shop
    any time of the day or night, is becoming
    more...

  • New trading director 06

    STEPHEN NELSON has joined
    Sainsbury's as trading director
    and a member of the SSL board.
    He will oversee all aspects of the
    trading function. In addition to
    fresh and convenient food,
    ambient food, drink and...

  • Special colleague offer 06

    Use these vouchers to save money when you shop online
    Valid until 23/08/03 ElOoff £50 0 7 9 4 9 9 9 9 9 9 9 9 9 0 0 1 4695
    WWW, sainsburystoyou co.uk
    Terms & Conditions: this voucher entitles you to ElO off when you spend £50...

  • Bakers rise to the occasion 07

    TWO BAKERS have used their loaves
    to win awards in the Midlands area.
    Arnold bakery counter
    assistants Pat Houghton and Sarah
    Fox jumped at the chance to Improve
    their skills when offered an
    opportunity by the store's...

  • It's show time 07

    THIS IS the moment when Prince
    Charles came face to face with the
    native breed winner of Sainsbury's
    Super Beef Bull competition at the
    South of England Show, held in
    Ardingly, Sussex.
    The bull, a Hereford called
    Fisher...

  • University challenge 07

    SAINSBURY'S DRIVE to attract graduates, with a
    new "Forget what you think" campaign, is now
    nearing its end for the 2003 intal The promotion, which won the Best On-Line
    Marketing title at this year's...

  • Century partnership 08

    SHELL UK and Sainsbury's are bringing their joint fuel and
    convenience store operation to 100 more Shell locations
    across the UK.
    The concept, combining Shell's branded forecourts and
    Sainsbury's Local store format, has...

  • Food for thought 08

    SAINSBURY'S HAS joined forces with Tiie Ctiildren's
    Society to promote healthy eating among young people in
    Birmingham.
    And to celebrate the event, youngsters from the
    society's Wyrley Birch Centre for Parents and...

  • Working with Wales 08

    THE FIRST-EVER initiative in
    Wales aimed at small companies
    and potential new suppliers has
    been launched, extending
    Sainsbury's supplier
    development programme.
    This follows a similar programme
    launched recently in...

  • Deal scored with FA 09

    SAINSBURY'S HAS signed a threeyear
    deal with The Football
    Association, and entered into a
    sponsorship agreement with the
    under-lls English Schools Football
    Association (ESFA), which is
    expected to encourage more...

  • Heroes needed: apply now 09

    IF YOU'VE not filled in your Local Heroes scheme
    application, then hurry - the deadline is 12 September!
    You could be one of the many colleagues to receive
    a £200 award or an additional £300 for being one of
    the eight...

  • Northwich springs into action 09

    NORTHWICH COLLEAGUES pulled
    out all the stops after a fire closed the
    store for 11 days.
    All colleagues and customers were
    evacuated safely after the fire broke
    out in the produce storeroom on 6
    June. Colleagues did an...

  • Compass points way forward 10

    The Stock Loss
    Compass has
    been launched
    to all stores
    and is now
    guiding the fight
    against unknown
    stock loss. While work on reducing l stock loss - out-of-date and
    damaged products - is ongoing,
    thie company is...

  • Making holidays child's play 12

    Parents are set
    to benefit from
    some great ideas
    thatSainsbury'sis
    introducing to
    entertain kids
    now the school
    holidays are here.
    "I'm bored, Mum" are words
    guaranteed to strike fear into the
    heart of any parent during...

  • Bites - Bubbly winner 14

    BUBBLY WINNER
    Sainsbury's
    Magazine is
    pleased to
    announce
    London's Covent
    Garden Local won
    the six bottles of
    champagne which
    were up for grabs
    for the store that
    increased sales of
    the magazine by
    the...

  • Bumblebees to buzz on 14

    THE BRITISH bumblebee looks set to
    stay in the air with help from
    Sainsbury's sponsoring new farming
    practices on its lettuce farms.
    The company has been working
    witfi the Farming and Wildlife
    Advisory Group to introduce...

  • Get the look 14

    THE AUTUMN/WINTER Collection for Jeff & Co
    at Sainsbury's has taken its inspiration from
    the catwalk.
    So get ready for far-out designs at great
    prices that will satisfy wannabe fashionistas
    everywhere.
    The Union label will...

  • Hot off the press 14

    Here comes the sun... and Sainsbury's
    Magazine's August issue goes outdoors to
    make the most of the summer sunshine.
    It doesn't matter whether
    you're heading to Suffolk ^
    or St Tropez this summer,
    just make sure you don't
    '...

  • Beef comes of age 15

    Sainsbury's
    scored a UK
    supermarket'first'
    last month with
    the launch of 7aste
    theDifferenceZ]
    day-matured beef,
    endorsed by
    Jamie Oliver. Taste the Difference 21 day-matured
    beef - the first product of its kind
    from a...

  • Pension designs for life 16

    We'reall living longer. Butthis
    - and the poor stock market
    performance over the past
    three years - means pensions
    are more costly to provide. In a move designed to protect the
    pensions of colleagues, Sainsbury's
    has made...

  • Express yourself 18

    include the north
    Matthew Tennis, nightshift
    replenishment assistant,
    Forestside, Belfast:
    Every month, when I am sent a
    statement for my Sainsbury's
    Bank Visa Card, there is usually
    also a leaflet enclosed telling me
    why...

  • Cartoon 19

    Don't tell me, let me guess, you got your holiday dates wrong!

  • Salient points 19

    Abul Harris, customer service assistant.
    Monks Cross:
    A customer asked if Sainsbury's sampled fruit
    before it was put on sale. He suggested our goods
    were at odds with the image Sainsbury's
    promotes.
    I had to agree with him,...

  • April competition winners 20

    Winner of the £25 crossword is M Hughes, a veteran.
    For a list of the winners in the rest of the competitions
    featured in the April issue, please send an SAE to
    the journal at the address on page 2.

  • Magic signature - win a J K Rowling signed bookplate! 20

    If you've got kids - or even if you haven't - there's a
    good chance you purchased a copy of Harry Potter and
    the Order of the Phoenix last month. The long-awaited
    fifth Harr/Potternovel guickly became Sainsbury's
    fastest-ever...

  • Quick crossword 20

    ACROSS
    4. Funeral car (6)
    7. Very large snal 8. Destructive person (6)
    10. Phase (5)
    13. Formal expression of
    choice (4)
    14. Vestibule (4)
    15. Cult (4)
    16. Tree with serrated
    leaves (3)
    17. Norse god (4)
    19....

  • Solutions to June crossword 20

    Across: 1.Stigma: 7.Nailfile; S.Sign; 10.Goatee; 11.Boasts;
    14. Fan; 16. Mitre; 17. Ever; 19. Jaded; 21. Paper; 22. Woman;
    23. Deer; 26. Gavel; 28. Dim; 29. Enable; 30. Aerial; 31. Peer;
    32. Stutters; 33. Extent.
    Down: 1....

  • Train at the Bobby Charlton Soccer School 21

    Win a training day for your child-and a friend-to
    perfect their footballing skills with professionals at the entry form:
    Bobby Charlton Soccer School in Manchester.
    They'llalsovisitalocalPremiershipclubforatour What IS the name...

  • Win Disney magic on DVD or video 21

    Youngsters need to be entertained, come rain or
    shine. But wliatever the weather, here's a prize that
    will keep them happy throughout the
    summer, the journal is offering readers a
    dream Disney prize of the full set of...

  • Driving history 22

    NINE ELMS is part of automobile history. Not many people will know that the store in
    south-west London is located on the site where the first-ever Vauxhall motor car was built.
    And proud of its heritage, the store has been happy...

  • In Brief 22

    Congratulations to BRAINTREE's
    assistant shift manager Marco
    Firman who raised more than £900
    for Farleigh Hospice after running
    the London Marathon.
    BAMBER BRIDGE held a
    Business in the Community event
    at the store....

  • Sharing the spoils 22

    EDINBURGH SAVACENTRE won a regional competition to
    increase sales on the deli counter and picked up £700 for the
    team to spend. Colleagues opted either for their share of the
    pot or for a night out in their local...

  • Balloons launch new store 23

    BALLOONS FLEW everywhere when Stoke Savacentre
    opened its doors. To celebrate its launch, the store
    invited local schools to design pictures representing the
    opening. Each picture was then tagged to about 100
    balloons, which...

  • Banking success 23

    TWELVE PETROL stations managed a perfect score of 100 per cent compliance on
    Sainsbury's Bank advertising in a recent competition. They were put into a prize draw and
    ttie following PFS managers eacfi won £500; Nick Clark at...

  • Charmin bears fruit 23

    THE CHARMIN toilet tissue promotion continues its good work
    long after it's ended. Many stores have donated or raffled the
    Charmin bear used in the promotion for good causes. And here
    arejustafewofthem:
    Top left - Beckton...

  • Night of many stars 23

    THE OSCARS came to Hazel Grove when the North West store held its
    annual awards ceremony at a local hotel. Around 250 colleagues
    attended the ceremony, with 20 supplier-sponsored awards up for
    grabs, such as Fresh Foods...

  • Star signing 23

    GARDENING MATTERS came inside at Hedge End when green-fingered celebrity Alan Titchmarsh held a book-signing to promote his latest effort, How To Be A Gardener. Pictured with Alan is Hedge End colleague Ann Statton.

  • Have your say 24

    We asked
    colleagues how
    the First for Fresh
    campaign was
    going-andhere's
    what they had
    to say... "We worked hard to get all the POS
    up in time, but we managed it and
    the store looks great. The launch
    went smoothly and was...

  • Mystery Customer Measure results 24

    Since the checkout service drive was
    launched in April, Sainsbury's has seen
    some fantastic increases in its Mystery
    Customer Measure (MCM) scores. Across
    all stores, average queue length has
    Improved dramatically from one In...

  • Spreading the word 24

    The Kids Event is the focus for
    advertising over coming weeks,
    with a heavyweight campaign
    designed to position Sainsbury's
    as the supermarket with
    solutions for parents and
    children during the school
    holidays.
    There are...