Table of content
-
Contents
02
features
compass points way 10-11
forward
the stock loss compass is
fighting the unknown
making holidays 12-13
child's play
stores are focusing on kids
and parents over the
holidays
beef comes of age 15
the new Taste... -
Forward View
02
By Jeremy Schwartz, director of
brand marketing
Hello everybody. Kids across the country tiave broken
upforthesummerholidays. Great, but for the parents
who have to feed, clothe and entertain them full-tinne
for six weeks, it... -
If I were boss...
03
Chakra Thapa, senior customer service
assistant from Waterloo Local, says it's all
about keeping the customer happy.
Delivering great customer service is the fundamental
issue. Customers come in all shapes, sizes... -
Sainsbury's beats Tesco with Homephone
03
SAINSBURY'S IS the first
supermarket to offer a fixed-line
telephone service, which guarantees
an average saving of 30 per cent
against BT standard tariffs.
With Sainsbury's Homephone,
customers can save up to 50 per
cent... -
Service with a smile
03
CONGRATULATIONS TO Terry
Eastcott, Letchworth store
manager, who has made it to the
finals of the National Customer
Service Awards in the retail
customer service professional
category.
It just goes to prove... -
Crisis support
04
FARESHARE, THE national food
redistribution sctieme established
by Crisis, opened a new depot and
national headquarters in
Bermondsey, south London in
June.
Local MP Simon Hughes
officially opened the new centre,
which was... -
It's in the bag for Shaw's
04
SHAW'S COLLEAGUE Jeremy Criscitiello has won
the title of Rhode Island's Best Bagger.
Seven Rhode Island area supermarkets
participated in the competition and this is the second
straight year the award has gone to Shaw's -... -
Retail Eye
04
the journal is keeping an eye on the
retail world as reported in the national,
trade and regional press.
Asda is to trial standalone liigli street stores
selling its George clothing brand in Croydon and
Leeds. The retailer is... -
Awards galore
05
Sainsbury's has covered itself in glory
with a host of recent wins throughout
the company. And the winners are... northern lights
Forestside store in Belfast scooped
the title of Northern Ireland Store of
the Year in the... -
Coffee bags another
05
Sainsbury's revolutionary one-cup coffee bag with patented Pour-Thru™ technology,
bagged Gold at the Starpack Awards 2003 - the UK's top award for packaging.
The first-to-market bag is a convenient, easy and mess-free way to... -
Freefrom makes title its own
05
ffrom products have earned
Sainsbury's the Best Own-Label Range
title at this year's Grocer Gold Awards.
Judges described the range as "a
well thought-through concept that
meets a real need, providing solutions
across a... -
Top of the mags
05
Sainsbury's Magazine won the
trophy for Best Visual Work at the
Glenf iddich Food & Drink Awards
2003.
The awards, which reward
excellence in publishing and
broadcasting, are regarded as the
"Oscars" of the... -
Driving a great bargain
06
SAINSBURY'S BANK Drive - the affordable way for
colleagues to drive a new car every few years - has a great
new summer offer. Colleague rates have been slashed to 7.2
percent APR.
So if you fancy driving away a Ford Focus 1.4... -
Looking to the future
06
TIME IS precious. People are leading everbusier
lives and are looking to take greater
control over their limited free time. Internet
shopping, which allows customers to shop
any time of the day or night, is becoming
more... -
New trading director
06
STEPHEN NELSON has joined
Sainsbury's as trading director
and a member of the SSL board.
He will oversee all aspects of the
trading function. In addition to
fresh and convenient food,
ambient food, drink and... -
Special colleague offer
06
Use these vouchers to save money when you shop online
Valid until 23/08/03 ElOoff £50 0 7 9 4 9 9 9 9 9 9 9 9 9 0 0 1 4695
WWW, sainsburystoyou co.uk
Terms & Conditions: this voucher entitles you to ElO off when you spend £50... -
Bakers rise to the occasion
07
TWO BAKERS have used their loaves
to win awards in the Midlands area.
Arnold bakery counter
assistants Pat Houghton and Sarah
Fox jumped at the chance to Improve
their skills when offered an
opportunity by the store's... -
It's show time
07
THIS IS the moment when Prince
Charles came face to face with the
native breed winner of Sainsbury's
Super Beef Bull competition at the
South of England Show, held in
Ardingly, Sussex.
The bull, a Hereford called
Fisher... -
University challenge
07
SAINSBURY'S DRIVE to attract graduates, with a
new "Forget what you think" campaign, is now
nearing its end for the 2003 intalThe promotion, which won the Best On-Line
Marketing title at this year's... -
Century partnership
08
SHELL UK and Sainsbury's are bringing their joint fuel and
convenience store operation to 100 more Shell locations
across the UK.
The concept, combining Shell's branded forecourts and
Sainsbury's Local store format, has... -
Food for thought
08
SAINSBURY'S HAS joined forces with Tiie Ctiildren's
Society to promote healthy eating among young people in
Birmingham.
And to celebrate the event, youngsters from the
society's Wyrley Birch Centre for Parents and... -
Working with Wales
08
THE FIRST-EVER initiative in
Wales aimed at small companies
and potential new suppliers has
been launched, extending
Sainsbury's supplier
development programme.
This follows a similar programme
launched recently in... -
Deal scored with FA
09
SAINSBURY'S HAS signed a threeyear
deal with The Football
Association, and entered into a
sponsorship agreement with the
under-lls English Schools Football
Association (ESFA), which is
expected to encourage more... -
Heroes needed: apply now
09
IF YOU'VE not filled in your Local Heroes scheme
application, then hurry - the deadline is 12 September!
You could be one of the many colleagues to receive
a £200 award or an additional £300 for being one of
the eight... -
Northwich springs into action
09
NORTHWICH COLLEAGUES pulled
out all the stops after a fire closed the
store for 11 days.
All colleagues and customers were
evacuated safely after the fire broke
out in the produce storeroom on 6
June. Colleagues did an... -
Compass points way forward
10
The Stock Loss
Compass has
been launched
to all stores
and is now
guiding the fight
against unknown
stock loss. While work on reducing lstock loss - out-of-date and
damaged products - is ongoing,
thie company is... -
Making holidays child's play
12
Parents are set
to benefit from
some great ideas
thatSainsbury'sis
introducing to
entertain kids
now the school
holidays are here.
"I'm bored, Mum" are words
guaranteed to strike fear into the
heart of any parent during... -
Bites - Bubbly winner
14
BUBBLY WINNER
Sainsbury's
Magazine is
pleased to
announce
London's Covent
Garden Local won
the six bottles of
champagne which
were up for grabs
for the store that
increased sales of
the magazine by
the... -
Bumblebees to buzz on
14
THE BRITISH bumblebee looks set to
stay in the air with help from
Sainsbury's sponsoring new farming
practices on its lettuce farms.
The company has been working
witfi the Farming and Wildlife
Advisory Group to introduce... -
Get the look
14
THE AUTUMN/WINTER Collection for Jeff & Co
at Sainsbury's has taken its inspiration from
the catwalk.
So get ready for far-out designs at great
prices that will satisfy wannabe fashionistas
everywhere.
The Union label will... -
Hot off the press
14
Here comes the sun... and Sainsbury's
Magazine's August issue goes outdoors to
make the most of the summer sunshine.
It doesn't matter whether
you're heading to Suffolk ^
or St Tropez this summer,
just make sure you don't
'... -
Beef comes of age
15
Sainsbury's
scored a UK
supermarket'first'
last month with
the launch of 7aste
theDifferenceZ]
day-matured beef,
endorsed by
Jamie Oliver. Taste the Difference 21 day-matured
beef - the first product of its kind
from a... -
Pension designs for life
16
We'reall living longer. Butthis
- and the poor stock market
performance over the past
three years - means pensions
are more costly to provide. In a move designed to protect the
pensions of colleagues, Sainsbury's
has made... -
Express yourself
18
include the north
Matthew Tennis, nightshift
replenishment assistant,
Forestside, Belfast:
Every month, when I am sent a
statement for my Sainsbury's
Bank Visa Card, there is usually
also a leaflet enclosed telling me
why... -
Cartoon
19
Don't tell me, let me guess, you got your holiday dates wrong!
-
Salient points
19
Abul Harris, customer service assistant.
Monks Cross:
A customer asked if Sainsbury's sampled fruit
before it was put on sale. He suggested our goods
were at odds with the image Sainsbury's
promotes.
I had to agree with him,... -
April competition winners
20
Winner of the £25 crossword is M Hughes, a veteran.
For a list of the winners in the rest of the competitions
featured in the April issue, please send an SAE to
the journal at the address on page 2. -
Magic signature - win a J K Rowling signed bookplate!
20
If you've got kids - or even if you haven't - there's a
good chance you purchased a copy of Harry Potter and
the Order of the Phoenix last month. The long-awaited
fifth Harr/Potternovel guickly became Sainsbury's
fastest-ever... -
Quick crossword
20
ACROSS
4. Funeral car (6)
7. Very large snal8. Destructive person (6)
10. Phase (5)
13. Formal expression of
choice (4)
14. Vestibule (4)
15. Cult (4)
16. Tree with serrated
leaves (3)
17. Norse god (4)
19.... -
Solutions to June crossword
20
Across: 1.Stigma: 7.Nailfile; S.Sign; 10.Goatee; 11.Boasts;
14. Fan; 16. Mitre; 17. Ever; 19. Jaded; 21. Paper; 22. Woman;
23. Deer; 26. Gavel; 28. Dim; 29. Enable; 30. Aerial; 31. Peer;
32. Stutters; 33. Extent.
Down: 1.... -
Train at the Bobby Charlton Soccer School
21
Win a training day for your child-and a friend-to
perfect their footballing skills with professionals at the entry form:
Bobby Charlton Soccer School in Manchester.
They'llalsovisitalocalPremiershipclubforatour What IS the name... -
Win Disney magic on DVD or video
21
Youngsters need to be entertained, come rain or
shine. But wliatever the weather, here's a prize that
will keep them happy throughout the
summer, the journal is offering readers a
dream Disney prize of the full set of... -
Driving history
22
NINE ELMS is part of automobile history. Not many people will know that the store in
south-west London is located on the site where the first-ever Vauxhall motor car was built.
And proud of its heritage, the store has been happy... -
In Brief
22
Congratulations to BRAINTREE's
assistant shift manager Marco
Firman who raised more than £900
for Farleigh Hospice after running
the London Marathon.
BAMBER BRIDGE held a
Business in the Community event
at the store.... -
Sharing the spoils
22
EDINBURGH SAVACENTRE won a regional competition to
increase sales on the deli counter and picked up £700 for the
team to spend. Colleagues opted either for their share of the
pot or for a night out in their local... -
Balloons launch new store
23
BALLOONS FLEW everywhere when Stoke Savacentre
opened its doors. To celebrate its launch, the store
invited local schools to design pictures representing the
opening. Each picture was then tagged to about 100
balloons, which... -
Banking success
23
TWELVE PETROL stations managed a perfect score of 100 per cent compliance on
Sainsbury's Bank advertising in a recent competition. They were put into a prize draw and
ttie following PFS managers eacfi won £500; Nick Clark at... -
Charmin bears fruit
23
THE CHARMIN toilet tissue promotion continues its good work
long after it's ended. Many stores have donated or raffled the
Charmin bear used in the promotion for good causes. And here
arejustafewofthem:
Top left - Beckton... -
Night of many stars
23
THE OSCARS came to Hazel Grove when the North West store held its
annual awards ceremony at a local hotel. Around 250 colleagues
attended the ceremony, with 20 supplier-sponsored awards up for
grabs, such as Fresh Foods... -
Star signing
23
GARDENING MATTERS came inside at Hedge End when green-fingered celebrity Alan Titchmarsh held a book-signing to promote his latest effort, How To Be A Gardener. Pictured with Alan is Hedge End colleague Ann Statton.
-
Have your say
24
We asked
colleagues how
the First for Fresh
campaign was
going-andhere's
what they had
to say... "We worked hard to get all the POS
up in time, but we managed it and
the store looks great. The launch
went smoothly and was... -
Mystery Customer Measure results
24
Since the checkout service drive was
launched in April, Sainsbury's has seen
some fantastic increases in its Mystery
Customer Measure (MCM) scores. Across
all stores, average queue length has
Improved dramatically from one In... -
Spreading the word
24
The Kids Event is the focus for
advertising over coming weeks,
with a heavyweight campaign
designed to position Sainsbury's
as the supermarket with
solutions for parents and
children during the school
holidays.
There are...
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