'The Journal', January/February 2004

Table of content

• Contents Page
  02

  food for thought 14-15
  how Sainsbury's is helping with
  the healthy eating debate
  what the customer wants 16
  why in-store concessions are
  good for business
  small but perfectly formed 17
  how convenience stores are
  living...

• Forward View
  02

  By Stephen Nelson, trading director
  Welcome to the f irstyouma/ of 2004.
  I hope you all enjoyed an excellent Christmas,
  and are bravely sticking to some of your New Year
  resolutions.
  One resolution we all seem to make every...

• Christmas and new year sales up two per cent
  03

  THETHIRD-QUARTER trading statement
  showed like-for-like sales were up two per
  cent over the Christmas period.
  Like-for-like sales for the 12 weeks to 3
  JanuaryroseO.1 per cent, although the scale
  and pace of change in stores...

• Help Yourself
  03

  SELF CHECKOUTS, designed for a
  small basket shop, have now been
  installed in 32 stores, bringing the
  total number of tills to 130. And soon
  that total will rise to 232 checkouts
  in 58 stores.
  These tills let customers...

• If I Were Boss
  03

  onfiGemmell, night shift replenishment
  assistant at Leamington, wants to go bacl<
  to basics.
  This column often talks about training and lack of
  knowledge, and I agree completely. Our customers expect
  us to know about our...

• Santa's Little Helpers
  03

  •Business centre colleagues helped out
  in-store this Christmas witti a total of 40,000
  extra hours of help
  • 11,465 business centre colleagues signed
  up for 4,381 days, in 383 stores
  • 153 Sainsbury's Bank colleagues...

• Life Support
  04

  SAINSBURY'S BANK has launched
  Life Cover to add to its range of
  insurance products.
  Life Cover is designed to
  protect your family if the
  unthinkable happens and you die
  suddenly or are diagnosed as
  terminally ill. Simple...

• Retail Eye
  04

  Tesco has reported solid growth over Christmas, as
  like-for-like UK sales grew 7.5 per cent over seven
  weeks to 3 January 2004. Total UK sales for the same
  period were up 15.4 per cent. Meanwhile, Morrisons
  announced record...

• Your Chance to Join Baywatch
  04

  DOES YOUR store do all it
  can to make parking easy
  fordisabled shoppers?
  Sainsbury's is once again
  teaming up with Baywatch
  toensure that disabled
  customers get a fair deal
  in the carpark.
  In a competition also
  backed by...

• Bites - Highly Recommended
  05

  HIGHLY
  RECOMMENDED
  The December
  issue of Observer's
  Food Monthly
  section
  highlighted
  Sainsbury's
  products in its
  review of
  Christmas food.
  Mini topped
  Bruschetta
  received five stars
  in the canape
  review,...

• Just the Job
  05

  HAZEL GROVE and Stockport
  stores now have four new
  colleagues - thanks to Stockport
  Council Employment Services.
  The service runs a project
  called Embracing Diversity which
  aims to support companies to
  employ people...

• National Training Award
  05

  Sainsbury's has won a National
  Training Award in recognition of its
  exceptional business performance
  improvementtraining programme.
  The training programme is
  aimed at removing avoidable costs
  from businessactivitiesand...

• Rise and Shine
  05

  COLLEAGUES ARE starting to
  make their dough out of dough -
  thanks to Sainsbury'straining.
  A new intensive course is
  improving the abilities of
  colleagues with the skills they need
  to be bakers in just four weeks.
  Category...

• Bites - Nectar Millionaire
  06

  NECTAR
  MILLIONAIRE
  Christmas came
  early for customer
  Jamie McNamara,
  who became a
  Nectar millionaire
  after buying travel
  insurance from
  Sainsbury's Bank
  and winning the
  Bank's Welcome
  Programme prize
  draw. From July...

• Risky Business - An Insurance Times Award
  06

  THE SUPPLY chain's approach to
  risk management has won
  Sainsbury's an Insurance Times
  award.
  Sainsbury's was the only noninsurance-
  based company to be
  shortlisted in the awards. Paul
  Howard, head of insurance and...

• Shared Effort Brings Results
  06

  PRODUCING EFFECTIVE
  communication and encouraging
  colleaguesto join the
  Commitment Shares Plan has
  won Sainsbury's an award for
  "Most effective communication
  of an employee share plan".
  ProShare, which promotes
  investor...

• Waste Not, Want Not
  06

  want not
  BETTER RECYCLING of waste materials has
  earned the Holborn business centre a prestigious
  Corporation of London Gold Clean City award.
  Although the new building had recycling bins,
  Salnsbury's colleagues had to be...

• Face of Success
  07

  THIRTEEN-YEAR-old Mhari
  Robertison Is the new face of
  Sainsbury's veggie burgers.
  Mhari's innovative recipe for
  veggie burgers scooped first prize in
  the 2003 Scottish Food Challenge -
  an initiative to encourage children
  to...

• First Scheme Winner will Strike it Richie
  07

  A SIGNED copy of Shane Richie's book Rags to Richie will be the prize for
  the first winner of Sainsbury's Careline's new monthly Colleague
  Recognition Scheme being launched in February, which rewards great
  service from Careline...

• Get Fit with Cannons
  07

  ACROSS THE country, Cannons health and fitness
  clubs are celebrating becoming a Nectar reward
  partner by offering customers an unbeatable deal.
  In exchange for just 500 Nectar points,
  customers will receive a complimentary...

• Bites - Crisis! What Crisis?
  08

  CRISIS! WHAT
  CRISIS?
  Martin Bowden,
  Sainsbury's
  community
  resource manager,
  was one of several
  colleagues to
  perform a good
  deed this
  Christmas. When
  homeless charity
  Crisis forgot to
  order milk for its
  Open...

• Cygnet's Going Swimmingly
  08

  MORE THAN 150 departments went
  live on Cygnet - the reinvigoration of
  the supply chain ordering system -
  last year. The remaining 300 are set
  to follow by April.
  Consequently, the pace of
  migrating departments from SABRE
  to...

• Egg-cellent News
  08

  SAINSBURY'S HAS been named as this
  year's "Good Egg" in the British Free Range
  Egg Producers Awards (BFREPA)
  recognising excellence in the promotion
  and sale of free range eggs.
  Sainsbury's has increased its sales of
  free...

• New Charter for Blind Customers
  08

  SAINSBURY'S HAS been awarded
  a certificate of thanks as the first
  retailer to endorse a new High
  Street Charter from the Guide
  Dogs for the Blind.
  The charter offers advice to
  colleagues serving visually
  impaired customers...

• Save on Anti-Virus Software
  08

  DID YOU know that around one per
  cent of e-mails contain a virus?
  To protect your home PC against
  this threat, experts recommend a
  good and up-to-date anti-virus
  product and a personal firewall. The
  first protects against...

• Chickens Go Back to their Roots
  09

  CUSTOMERS CAN now use the Internet to trace the organic chickens
  they buy back to the farm on which they were reared.
  The new initiative brings Sainsbury's customers closerto farmers,
  allowing them to view details about the...

• Helping Customers to Save on Utility Bills
  09

  With the new year just beginning, the customer business team
  is working as hard as ever to save customers money on their
  Homephone, Mobile and Energy bills. Salnsbury's Homephone
  In December, Homephone enabled
  more than 20,000...

• Sainsbury's to You Is Sorted!
  09

  SAINSBURY'S TO you came top of The
  Grocer 33 survey in the busy pre-
  Christmasrush.
  The Grocer reported that Sainsbury's
  delivered a full basket on time and with no
  mistakes at a cost of £39.03 - £3.39
  cheaper than...

• Bites - Halal Range Extended
  10

  HALALRANGE
  EXTENDED
  Sainsbury's has
  extended its range
  of fresh halal meat
  into 50 stores.
  Meat supplier
  Lloyd Maunder
  has developed this
  branded range in
  conjunction with
  Sainsbury's. The
  company has been
  assessed...

• Hot off the Press - Sainsbury's Magazine
  10

  fruity ideas to
  help ward off tine winter blues.
  Kick-start a healthy 2004 by making the most of what
  the season has to offer - oranges are at their zesty best
  at this time of year and curly leaf kale is packed...

• Love is in the Air
  10

  VALENTINE'S DAY is set to be extra
  special this year, thanks to some
  great offers from Sainsbury's.
  The past two years have seen
  sales grow, proving that Valentine's
  Day is a great way to drive sales.
  There are more than 120...

• Perfect Pears
  10

  A NEW variety of Comice pear called Sweet Sensation
  has come to 80 stores.
  The new red Sweet Sensation pear has taken
  Sainsbury's Dutch pear supplier, van Doom, almost four
  years to cultivate and grow. The new variety is...

• New Year, Fresh Start
  11

  Whether it's health, home or finance,
  help is at hand to keep those resolutions Christmas 2003 was full of festive
  cfieer. But no sooner tiad the
  nation's families woken up on New
  Year's Day, than they began
  tightening the...

• The Scores on the Doors
  12

  The balanced
  scorecardisoff
  the grid, and stores
  are revving up
  to achieve great
  results, thanks
  tothissimple
  yet effective
  management tool
  Most companies use management
  tools to measure the success of the
  business, and...

• Food for Thought
  14

  How Sainsbury's is contributing to
  the healthy eating debate Pick up a newspaper, read a current
  affairs magazine, or visit an on-line
  news site - and you're almost certain
  to come across a story about tieaithy
  eatingand...

• What Customers Want
  16

  Ever wondered why some
  larger stores have branded
  outlets like Blockbuster,
  Thomas Cook and Persil
  Services? Customer convenience has always
  been one of Sainsbury's key priorities.
  And to ensure this tradition
  •...

• Small but Perfectly Formed
  17

  Customers want convenience, and
  they want it now. And Sainsbury's
  is capitalising on the opportunity Did you know that the average
  person spends just 13 minutes
  cooking their evening meal?
  Or that people in the UK spend...

• Express Yourself
  18

  bosses to pack
  Emma Leigh, customer service
  assistant, Northwich:
  Why don't the bosses pack
  bags? Not their briefcases - but
  rather those lovely Sainsbury's
  carrier bags, just waiting to be
  filled with shopping.
  As part of...

• Cartoon
  19

  I Know it's loads of points, mum, but we don't have a dog

• Pure Enjoyment with Dasani
  20

  pure enjoyment
  with Dasani
  A new drink hit Sainsbury's stieives during January.
  Dasani, a purified water with added minerals,
  from The Coca-Cola Company, was launched in
  Sainsbury's stores on 19 January
  Interestingly...

• Quick Crossword
  20

  quick crossword
  ACROSS
  1. Greek dish (5)
  6. Trite, commonplace (5)
  Recuperate (7)
  Groom's partner (5)
  Private journal (5)
  Rescued(5)
  Type of vegetable (7)
  — Gardner, film actress
  (3)
  Period before Easter...

• New Year, New Start
  21

  new start
  After tucking into ttie feasts of the
  festive season, what could be better
  than a gym deal which will save you
  pounds, while you lose the pounds?
  the journal has teamed up with
  Fitness First, the largest health...

• Put a Spring in your Step
  21

  entry form: Fruit Spring
  ip Name one of the Fruit Spring flavours
  answer:
  name:
  address:
  work location:
  contact tel no:
  Entries to: Competitions, the journal,
  J Sainsbury pic, 33 Holborn, London EC1N
  2HT to arrive no...

• Spring Clean in a Flash
  21

  February is the perfect time
  forpeopletospringclean
  their homes - offering stores
  a great opportunity to
  maximise sales of cleaners.
  With research showing
  that 37 per cent of people
  spring clean, the journal has
  joined...

• Check this Out
  22

  CHECKOUT COLLEAGUES at Washington
  Savacentre raised £1,000 for Breast Cancer,
  courtesy of events organised by Joan Norris.
  All colleagues donated money to participate
  in various events, ranging from Dress Down
  Friday to a...

• Heoic Effort
  22

  SUPERHEROES SUCH as the Incredible Hulk,Catwoman,the Men
  In Black and The Mask, put in an appearance at Tunbridge Wells
  and helped the store raise more than £1,150 for Children in Need.
  Colleagues dressed as their
  favourite...

• In Brief
  22

  THORNE ROADs Ann Johnson
  took part in a fashion stiow and
  helped raise more than £20,000
  for a centre offering support to
  cancer patients. Ann, who has
  recovered from breast cancer,
  strutted her stuff on the catwalk
  with...

• Out of Africa
  22

  out of Africa
  STAFFORD HAS had the privilege of playing host to
  Tanzanian chef Emmanuel Amnaay.
  Emmanuel is a chef at the Sopa Lodge in the Serengeti
  National Park, and was visiting the UK to learn about British
  food.
  Prior...

• Put your Store on the Map
  22

  Have you got news for us? You can help put your store
  on the map. Just phone or e-mail us with the key points,
  send a photo if you have one, and we'll do the
  rest. You'll find the contact detailsforfhe
  journal on page 2, so...

• Fit for a King
  23

  SAINSBURY'S BAKERIES
  across the country took part in
  the Allied Bakeries Kingsmill Kit
  For Clubs incentive, which
  provides sports eguipment and
  kit for clubs and schools.
  The four-week promotion on
  bread and rolls offered a...

• Patsy's Absolutely Fabulous
  23

  ABSOLUTELY FABULOUS' Patsy,
  otherwise known as Sainsbury's very-own
  food adviser Sally Craike, travelled around
  Sheffield and Derby judging the
  Sainsbury's Christmas Ready Steady Cook
  contest.
  More than 120 colleagues from...

• Walking the Dog
  23

  TWELVE COLLEAGUES from Calcot
  Savacentre, plus Oscar the dog, walked 10
  miles, all in the name of charity. The muttley
  crew (pictured) raised £1,020 for a
  charity close to their hearts - the Duchess
  of Kent Hospice, which...

• We are Sailing
  23

  IT WAS all hands on deck when a team from Holborn
  business centre entered the Legal Week Challenge sailing
  race in Cowes. The nine colleagues (pictured with three
  support crew) were mainly novices, but quickly mastered
  marine...

• 15 Minutes with...Customer Management
  24

  the journal ialksto
  Anna Delgesso and
  Andy Benzie to find
  out more about
  the customer
  management teann
  Has the department changed?
  Absolutely! Three years ago, there
  were 70 people in a room in
  Stamford House taking...