'The Journal', May 2004

Table of content

• Contents Page
  02

  the difference is clear
  there's a whole new look for
  Taste the Difference
  9
  step right up 10-11
  looking for a step up the career
  ladder? Think Locals
  the Italian job 12-13
  Sainsbury's Italian range is bigger
  and better...

• Forward View
  02

  By Kevin Plant, retail operations director,
  northeast
  Welcome to the May issue of the journal.
  Easter has come and gone, and I'm sure I'm not the
  only one feeling as though I might have enjoyed one
  egg too many!
  I'd like to...

• If I Were Boss
  03

  a bakery assistant at Exeter
  would turn his attention to customer
  service and replenisliment.
  If I were boss for one day and could run the company
  the way I chose, I would start by making our lives
  simpler. Easy, enjoyable...

• New Kit Scores for Sainsbury's
  03

  EURO2004 is coming-and
  Sainsbury's is once again the
  official supermarl football team.
  The brand new England away
  shirt went on sale in stores on 31
  March - the day it was launched -
  and just in time for...

• Shaw's Sold to Albertson's Inc
  03

  SHAW'S, SAINSBURY'S US
  supermarkets business, has
  been sold to Albertson's Inc for
  $2,475 million (£1,366 million).
  Sainsbury's intends to return
  35p per share to shareholders,
  while the remainder of the
  proceeds will be...

• 10 Years of Cross-Channel Bargains
  04

  THIS MONTH, Sainsbury's Calais
  store celebrates its 10th
  anniversary. And to mark the
  occasion, there are some great
  offers on more than 50 lines, many
  of which are half the UK price.
  Among the wine deals are
  favourites...

• Just the Ticket
  04

  SHELF-EDGE labels (SELs) are
  getting better. New labels are now
  in-store - and they are designed to
  mal colleagues to read.
  Thefirstthingyou
  noticeaboutthemis
  theprice-the
  blacl^board style...

• Retail Eye
  04

  the journal is keeping an eye on the
  retail world as reported in the national,
  trade and regional press
  I Tesco has revealed its full year trading results for
  2003/04. UK sales were up 16.3 per cent, with UK
  like-for-like...

• Be a Eurowinner
  05

  THERE'S ONE ticket everyone would love to
  get their hands on this summer - a seat for the
  final of the European Championship in
  Portugal.
  Tickets are more elusive than an Arsenal
  defeat in the Premier League. But one...

• Football Fever
  05

  AS ALL eyes turn to
  Portugal the journal
  is keen to hear
  how you plan to
  celebrate the
  occasion instore.
  Perhaps
  you're
  organising a
  colleague
  barbecue to
  coincide with
  England's
  massive game
  against France, or
  a...

• Medals of Honour
  05

  IT'S BEEN the talk of colleague
  restaurants for months - will
  ~ te*' come away
  tching silverware
  ifter this summer's
  I European
  Championships?
  I And although
  I Sainsbury's
  I doesn't have the
  f answer; it...

• A Purr-fect Gift
  06

  SAINSBURY'S BANK pet
  insurance has donated food and
  treatstothesouth Birmingham
  branch of feline charity. Cats
  Protection.
  The donation will help the cat
  shelter carry on its good work.
  Gillian Thompson, co-ordinator
  of...

• Once, Twice, Three Times a Winner for Organics
  06

  FOR THE third year running, Sainsbury's
  has won the Soil Association's prestigious
  Organic Supermarket of the Year award.
  A panel of nine judges carried out factfinding
  visits to stores, conducted an
  opinion poll of shoppers...

• Pip, Pip Hooray!
  06

  THE FIRST genuinely seedless lemons have now hit
  stores.
  Called the Seedless Eureka, the lemon has been
  produced by Outspan and is available in selected stores
  throughout the country during May at £1.79 for four
  The lemon...

• Bites - Early Start to Asparagus Season
  07

  EARLY START
  TOASPARAGUS
  SEASON
  Sainsbury's
  started selling
  British asparagus
  a month before
  the usual start of
  the season.
  Sainsbury's has
  been trialling new
  growing methods
  to encourage
  asparagus shoots
  to come...

• Fairtrade Coffee is Full of Beans
  07

  IT'S THE first birthday of Rwanda
  Maraba Bourbon Coffee - and the
  past 12 months have made a huge
  difference to the lives of the
  growers.
  The coffee, sold exclusively at
  Sainsbury's, is an exceptional
  guality, hand-roasted,...

• New Retail Director at Bank
  07

  MARK SOLOMONS has been appointed retail
  director at Sainsbury's Bank. Tim Pile, chief
  executive at Sainsbury's Bank said: "Mark brings a
  great deal of experience with him to this role and
  has already achieved great results. He...

• The Milk's all White
  07

  SAINSBURY'S BELIEVES in the
  integrity of its milk. That's the
  message to customers in a new
  information leaflet, which can be
  handed out by colleagues, and
  displayed in-store.
  The leaflet has been produced to
  reassure...

• A Tasty Read
  08

  THERE'S A new range of cookbooks coming to
  stores in May. Customers are increasingly asking
  for easy, guick and nutritious recipes at their
  fingertips - and these books fit the bill.
  Produced in association with Sainsbury's...

• Food School
  08

  SEVERAL GCSE students from a west London secondary
  sctiool tiave visited Sainsbury's food centre to learn about
  a career in food development and lielp tliem in their
  coursework.
  The group of seven students and a teacher,...

• Learning is for Life
  08

  FOUR SUPPLY chain colleagues
  have received a top award from the
  Trade Union Congress (TUC) for
  their work as learner
  representatives.
  Shire Park lifelong learning
  co-ordinator Mokbul Ahmed
  attended the TUC...

• The Difference is Clear
  09

  HowSainsbury's
  is strengthening its
  moutii-watering
  brand further Taste the Difference is the very best
  Sainsbury's has to offer.
  Made with extra time, care and
  attention, every product is a treat
  for the taste buds. And...

• Step Right Up!
  10

  Local stores may be smaller in size, but
  their fast and varied environment can
  provide the perfect career stepping-stones
  for colleagues and managers wishing to
  push their career forward Lifestyles are changing....

• The Italian Job
  12

  Whether it's kitchen staples like spaghetti bolognese or four seasons
  pizza, or something more exotic such as chicken, rocket and lemon
  risotto, you'll find it all in Sainsbury's new Italian range Sainsbury's entire range of...

• Putting People First
  14

  Sainsbury's has always
  prided itself on helping
  colleaguestodevelop
  their potential All organisations need to keep their
  customers happy. To do this, all
  colleagues-from the shop floor to
  the boardroom - need to do a...

• Hot off the Press - Sainsbury's Magazine
  15

  Put a spring in your step witin the May issue
  of Sainsbury's Magazine
  Sainsbury's Magazine leaves winter well and truly behind
  this month - and rings the changes with fresher, lighter
  dishes.
  It's feel-good food with an Asian...

• Ice, Ice, Baby
  15

  THE BABY food aisle is getting
  cooler - Sainsbury's is installing
  display freezers ready for the
  introduction of Fresh Daisy,
  gourmet organic baby foods
  guick-f rozen to retain real taste
  and wholesome nutrition.
  Made with...

• New Courgettes Make the Rounds
  15

  NEW, ROUND courgettes have come to selected
  Sainsbury's stores. Although they taste the
  same as standard courgettes, they have the
  added benefit of being versatile and can be
  stuffed, steamed, boiled or fried whole.
  The...

• A Royal Engagement
  16

  YOU WOULDN'T normally expect to
  see the Queen out and about in
  heavy rain and gale-force winds...
  but for Chris Templeman, property
  development executive, the royal
  personage makes an exception!
  For, despite poor weather,...

• Bites - Delivering a £6m Smile
  16

  bites
  DELIVERINGA
  £6M SMILE
  Nick Fletcher,
  store manager at
  Colerainein
  Northern Ireland,
  Is visiting
  Ethiopia with
  representatives
  irom Comic Relief
  to see how the
  money raised by
  Sainsbury's in
  2003 has
  benefited...

• Learning at Lewisham
  16

  COLLEAGUES AT New Cross Gate store have
  been helping students at Lewisham College with
  literacy training.
  Twelve students from the college each went to
  work at the store for one month to practise their
  English.
  Store trainer...

• Meating the Locals
  16

  MEAT COUNTERS in the South West
  are forging close links with
  renowned local butcher Steve
  Turton, to offer customers the very
  best quality local products.
  Sainsbury's is harnessing the
  skills and knowledge of the butcher
  to...

• Helping Out in a Crisis
  17

  SAINSBURY'S PARTNERSHIPS with
  homeless charities Crisis and
  FareShare continue to thrive.
  When Crisis recently decided to set
  up a cafe learning centre for homeless
  people in London, community resource
  manager Martin Bowden...

• Monkey Business Makes Sense
  17

  DONATING SAFE, but unsaleable
  products to charity, not only helps
  good causes, but also reduces the
  costs of disposal. Last year alone,
  Sainsbury's saved more
  than £350,000 in landfill
  taxes.
  The products in
  question are...

• Teddies Bear Fruit
  17

  IT'S NOT only food waste that
  Sainsbury's donates to charity.
  Anything which can no longer be
  sold, such as racking, stationery
  or even end-of-season
  promotional teddy bears, make
  suitable charitable donations.
  And it was...

• Cartoon
  18

  IV^ ALWAVS WANTED
  To ^ET W /IRM6
  AR00NOYouRWAST£i,

• Express Yourself
  18

  pharmacy uniform
  Gill Scotton, pharmacy assistant, Southend:
  After reading your article on pharmacies in the
  March issue of the journal, I felt t had to write in.
  Our pharmacy has five assistants, of which
  four, including...

• Making Headlines
  20

  HAVE YOU ever read a newspaper article about
  Sainsbury's and wondered how the press found out
  about it?
  Well, chances are, the media centre had something to
  with It.
  For it is this Holborn-based team that deals with...

• Quick Crossword
  20

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• Kit Yourself Out with Pepsi
  21

  To celebrate the launch of Pepsi'
  football plans for 2004, ahead of
  summer's Euro 2004
  Championships, Britvic
  Soft Drinks is offering
  readers of the journal i
  chance to Win one of eight
  limited-edition Pepsi t
  ' football...

• Make Pimm's your No. 1
  21

  make PIMM'S® your No 1
  Sainsbury's aciiieved record sales of
  PIMIvl'S® Nol last summer, selling nnore
  than double the volume of summer 2002
  - a vi/hopping increase of 135 per cent.
  And to achieve an even better
  summer this...

• Snap into Action
  21

  snap into action!
  Sainsbury's has launched the
  perfect cereal to feed your
  passion for the beautiful
  game during the Euro 2004
  football championship.
  Footle Snaps hit stores
  In April as part of
  Sainsbury's sponsorship -...

• All Hail the Geordie Dancer!
  22

  Geordie Dancer!
  DURHAM HAS a celebrity in-store. Going by the name of the Geordie
  Dancer, replenishment assistant David Johnson has been entertaining
  Newcastle United fans with his inimitable style of dancing for the
  past 18...

• In Brief
  22

  Dawn Roach became one of only
  88 unrelated live donors when she
  gave a kidney to husband David -
  duty manager at MERE GREEN -
  late last year. David, who is now
  back at work, met Dawn when they
  worked at Walsall store 19...

• Windy Descent for Lynn
  22

  ABSEILING ISa bit tricky at the best of
  times, but the gale force winds on
  Mother's Day would have put off the
  bravest of souls. Not Lynn Chlvers,
  though.
  The Sainsbury's to You coordinator
  at Calcot Savacentre plucked
  up...

• Best in Show
  23

  EVER THOUGHT of enterinq your dog in Crufts?
  Well, Folkestone's Betty Straw has done just
  that - and won! She entered her two Shetlands
  and one took first and fifth place. Checkout
  assistant Betty has been showing dogs for...

• Flipping Good Fun
  23

  SHROVE TUESDAY is a flipping good day in WIgston, Leicester. Every year,
  all tiie local stores, including Sainsbury's, get together to raise money for
  charity by having a pancake race. For a few hours, colleagues from all...

• Rugby Hero Visits London Colney
  23

  FORMER WORLD Cup-winning England rugby
  captain, Martin Johnson, popped into
  London Colney to promote Bic
  razors, as well as sign his new
  autobiography. Brave
  enough to get a hug from
  Martin, was in-store chef
  Nick Haywood...

• Sweet Reward for Sarah
  23

  SARAH KNOBES from
  Kimberley store has
  had two huge gifts in
  the past few months.
  Not only did she give
  birth to baby Joshuashe
  also won a Ford Ka
  in the colleague
  competition which
  complemented the
  launch of four...

• Talking Turkey
  23

  A RARE breed of turkey visited March
  to help raise funds for the Marie Curie
  Cancer Care Daffodil Campaign 2004.
  Owner Janice Houghton-Wallace
  proudly displayed her two
  Narragansett turkeys outside the
  store and raised £163...

• 15 Minutes with...Sainsbury's Bank
  24

  Kate Nicholson,
  marketing director,
  Sainsbury'sBanl<,
  talks abouttiie
  role of Bank
  in a nutshell, what does Sainsbury's
  Bank do?
  We're all about providing
  Sainsbury's customers with a range
  of simple, consistently great...