'The Journal', September 2004

Table of content

• Contents Page
  02

  features
  tasting the difference 8
  it's all about taste for Sainsbury's
  biggest sub-brand
  do you have 12-13
  star quality?
  a new recognition scheme
  will reward colleagues for doing
  a great job ot a good idea?
  Tell...

• Forward View
  02

  By Jim McCarthy, managing director
  of convenience
  Welcome to the September issue of the journal.
  I joined Sainsbury's as managing director of
  convenience in June. I'm delighted to be here and have
  been impressed by the...

• Coinvenience Boost for Sainsbury's
  03

  SAINSBURY'S HAS acquired
  Jacksons Stores Ltd, the UK's leading
  independent regional convenience
  store chain which has114 stores
  across Yorkshire and the north
  Midlands.
  Jacksons is widely regarded
  within the convenience...

• If I were Boss
  03

  LIZ Wood, from Emersons Green store in
  Bristol, has some green ideas for
  protecting the environment
  If I were boss, I would reduce the amount of unnecessary
  packaging in-store and waste, which is damaging our
  planet....

• Now there's More Money Off for Colleagues
  03

  DON'T FORGET that
  colleague discount will
  increase from 10 per
  cent tol5 per cent
  from October to
  December.
  And now you can
  enjoy the discount
  earlier. The starting
  date has been
  brought forward two weeks -
  to 16...

• We're Having a Makeover
  03

  THE JOURNAL is having a
  mal colleague magazine coming to
  stores in early November.
  Managing editor Roland Burton
  said: "the journal has been in its
  current form for five years, so it's
  time...

• Dress Up Your Home with Sainsbury's
  04

  THERE'S A brand new homeware
  range coming to Sainsbury's in
  September. Called "bY", the range
  is designed by three leading
  experts - Terence Conran, Oria
  Kiely and Orlando Hamilton.
  Terence Conran, founder of
  Habitat, has...

• Retail Eye
  04

  the journal is keeping an eye on the
  retail world as reported in the national,
  trade and regional press
  The Grocer predicts that the strongest growth in
  non-food items in the next few years will come from
  gardening and mobile...

• Bakers Rise to the Occasion
  05

  IN-STORE BAKERS have changed
  the way they operate so that
  customers can get freshly baked
  bread, rolls, sticks and treats
  throughouttheday.
  Bakery buying manager Craig
  Leach explained: "We are baking our
  top selling lines...

• New Cutlery Cuts Problems for Disabled Customers
  05

  CUSTOMER FEEDBACK has helped
  make a difference to disabled
  customers at JS Restaurants.
  The idea came from a customer
  whose mother has arthritis. Karen
  Barber from the customer
  carellne's improvements team took
  the call....

• Your Chance to Win
  05

  PUT ON a dazzling smile... judging
  for the Sainsbury's internal Retail
  Awards begins in September.
  The event, which is being held
  on 1 March 2005, will bring
  together all existing awards, and
  has been extended to provide...

• Bites - It's Dill-icious
  06

  bites
  IT'SDILL-ICIOUS
  Try using dill,
  September's herb
  of the month, to
  perk up soups,
  salads and fish
  dishes.
  A great way to add
  variety and taste to
  your meal, dill also
  provides a host of
  health benefits. The
  seeds...

• Checkouts are the Way Forward
  06

  SAINSBURY'S IS changing the way magazines and
  leaflets are displayed at checkouts. Now checkout
  space is designed to inform customers of Sainsbury's
  wider offers such as Sainsbury's Bank products. The
  new design will help to...

• Giving Couldn't be Easier
  06

  IF YOU'RE considerinq
  donating money to charity on a
  regular basis, then it's worth
  knowing about payroll giving
  (Give As You Earn).
  It couldn't be simpler: all you
  have to do is fill in a form and
  Sainsbury's does the...

• Show Off and Win a Prize
  06

  SAINSBURY'S MAGAZINE is a
  hugely populartitle selling 280,000
  copies every month. That makes it
  the ninth most popular women's
  interest monthly magazine among
  titles such as Good Housekeeping,
  Marie Claire and BBC Good...

• Cheesy Grins All Round at Harrogate
  07

  THERE'S A distinct aroma on tine dell counter
  at Harrogate and it's not just the cheeses - it's
  the smell of success. Thanks to the hard work
  of colleagues, the counter has been chosen
  as the Northern regional winner of the...

• Funk Up Your Phone
  07

  SAINSBURY'S MOBILE has just
  launched its own web site offering
  customers a range of great
  downloads - from ringtones and
  logos to wallpaper and Java
  games. The service is open to all
  customers who own a mobile phone
  and the...

• Money from the Bank
  07

  IT COULDN'T be a better time to
  open a savings account with
  Sainsbury's Banl« as ail colleagues
  who open a Direct Saver or Instant
  Access Savings Account from now
  until December 2004 - with a £10
  or more deposit - will...

• Tasting the Difference
  08

  Sainsbury's Taste the Difference
  range has had a busy few months.
  In April, the sub-brand
  underwent a complete re-launch,
  which saw over 300 new and
  improved products, redesigned
  packaging, fresh POS material...

• Tell Us What You Think
  08

  tell US what you think I
  I
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  i
  i
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  I What would you do to improve any Taste the Difference product?
  Tasfe the Difference is the very best Sainsbury's has to offer, allowing customers to...

• Hot off the Press - Sainsbury's Magazine
  09

  Golden trees, rustling leaves and a nip in the
  air. As autumn closes in, the October issue of
  Sainsbury's Magazine has sonne hearty
  recipes and great ideas for what to do with
  what's in season.
  If you're looking for...

• Lovely Bubbly
  09

  LOOK OUT for. a new world exclusive on the
  BWS shelves - Sparkling Vodka 02. The
  vodka is infused with millions of fine
  sparkling oxygen bubbles, giving a unique
  fizzy experience.
  Vodka 02 is produced using a secret
  1 ented...

• Tribal Offering
  09

  FAIRTRADE AVOCADOS arrived
  in 150 stores last month, and to
  mark the occasion, two
  tribesmen brought samples to
  the Holborn business centre.
  The avocados come from a
  single farm of 6,000 hectares in
  Africa.
  To coincide...

• Shelf Important
  10

  Changes to MCM and a new mystery availability
  check (MAC) are the key to great service in-store Focusing on what customers really
  want has shown an improvement in
  Mystery Customer results.
  Customer satisfaction at...

• Driving Ambition
  11

  FOR OLDHAM'S Neil Shemeld, becoming an LGV driver
  has been a long-held career aim. Now, thanks to the
  supply chain's driving ambition scheme at the driver
  centre of excellence, he has achieved that goal. What's
  more, he is the...

• Raise Your Glasses
  11

  FANCY SOMETHING a bit different from
  your usual plonk, but don't know where to
  start? Never fear, the Sainsbury's wine
  festival is here!
  The festival, which runs from 18 August
  to14 September, introduces customers to
  30 new...

• Sainsbury's in the Driving seat
  11

  SIXTY-FOUR stores across the
  country have welcomed 300 new
  colleagues - former Ryder drivers
  who have now transferred to
  Sainsbury's to You.
  Operations manager Simon
  Skeet explained: "This move is part
  of our focus on...

• Do You Have Star Quality
  12

  Do a fantastic
  job and you could
  win anything from
  aElOvoucherto
  the holiday of a
  lifetime
  It's not often we get a reward for
  doing a fantastic job. But that's all
  about to change witti the launch
  of Shining Stars, a new...

• Got a Good Idea? Tell Justin
  14

  A new suggestion scheme is set
  to reward colleagues for great ideas
  to improve the business
  Eureka moments - we've all had
  them. It's that time when you have a
  blinding flash of inspiration of how
  to save money, how to...

• New System on the Cards
  16

  The days of signing a credit or debit card receipt are
  conning to an end as Sainsbury's rolls out Chip and PIN Credit and debit card fraud in the
  UK stands at more than £400
  million a year - mostly the result of
  the magnetic...

• Nectar is Two
  17

  NECTAR CELEBRATES its second
  birthday this month, and to mark the
  occasion, the journal is giving four
  lucky colleagues the chance to each
  win 250,000 Nectar points.
  But, this isn't the only way in which
  colleagues benefit...

• Sales Boost Sees Colleagues Reap the Rewards
  17

  A NEW initiative to boost sales at tobacco kiosks in
  stores has been trialled in Region 13 and proved to be
  a winning idea for both customers and colleagues.
  Mystery shoppers visited all stores in the region
  and monitored...

• We'll Be There Within the Hour
  17

  SAINSBURY'S TO You has promised
  its customers to deliver within onehour
  time slots-and if the
  shopping is even one second late,
  customers will get £10 off their next
  onlineshop.
  The new marketing campaign and
  one-hour...

• Express Yourself
  18

  too high
  Esther Jones, admin assistant,
  Walton-on-Thames:
  I'd like to share with you a common
  problem experienced by many
  younger female colleagues
  concerning the uniform trousers
  and skirts. White we acknowledge
  the fact...

• Cartoon
  19

  If you say I look like Simon Cowell, you're dead!!

• Get On Your Boke with Flora pro.activ
  20

  with Flora pro.activ
  Reducing your cholesterol Is one of the most Important
  things you can do to keep your heart healthy.
  That's why Flora has extended Its Flora pro.activ
  cholesterol-lowering range with the new,...

• Quick Crossword
  20

  quick crossword
  ACROSS
  I. Light downy substance (5)
  6. Spiteful, informally(5)
  9. According to reason (7)
  10. Glowingcinder(5)
  II. Oyster's gem (5)
  12. Moral principle (5)
  13. Bishop's district (7)
  15. Priest's garment...

• Bag a Red Letter Day
  21

  aders have the chance to bag a fantastic Red Letter
  jy with Masterfoods' new multi-bag launch exclusive
  toSainsbury's.
  These excellent new multi-bags each contain seven
  or eight individual bags of the top-selling...

• More in Store with Nectar
  21

  You can now use your Nectar reward vouche
  Debenhams as well as collect Nectar points. TRTfRT"
  fantastic way for Sainsbury's Nectar collectors to
  redeem their points, so make sure you tell your
  customers about this exciting...

• The Best a Man Can Get
  21

  Gillette is launching the first-ever micro-powered
  wet shaving system for men this September, and to
  celebrate, is offering readers the fantastic
  opportunity to win a signed David Beckham football
  shirt. Ten runners-up will...

• Hot Competition
  22

  IN-STORE BAKERIES roseto the
  challenge during Easter's trading
  season as they went toe to toe in
  a hot cross bun sales
  competition. Bakels, the supplier
  of the ingredients, produced the
  league tables, which saw
  Godalming -...

• In Brief
  22

  Debbie Hursey from
  HUNTINGDON store has started
  up her own web site for people
  with food intolerances. The site -
  www.harid.co.uk - is a directory of
  places where people can stay and
  eat while on holiday....

• Knockout Donation
  22

  TEN COLLEAGUES from
  Tonbridge took part in the
  town's It's a Knockout
  competition in aid of the Hospice
  in the Weald, which cares for patients with lifethreatening
  illnesses and supports their families In
  the west Kent and...

• Sink or Swim
  22

  WILD AND wacky was the name of the game in the annual RNLi raft
  race in Portrush, Northern Ireland. With more than 70 teams
  participating and thousands of spectators cheering them on,
  colleagues from Coleralne
  dressed as bunny...

• Spanish Opening
  22

  STEVE FRYER, loss prevention
  manager at Hedge End, sent a
  friend's Spanish holiday picture to
  the journal. It appears they
  happened upon Sainsbury's first
  opening in Spain in the town of Fuengirola.
  Steve said: "Please form...

• Grand Expectations
  23

  PEDAL POWER saw
  Vanessa Wilce, Wendy
  Williams and Stacey
  Jenkins from Worle
  travel from London to
  the south coast for
  charity. Thetrio cycled
  57 miles from Clapham
  Common in London to
  Brighton seafront for
  the British...

• Macclesfield Makes Frank's Day
  23

  MACCLESFIELD HELPED checkout assistant
  Frank Barker celebrate his 80th birthday in style
  when the store presented him with gifts and a cake
  - made by colleague Christine Bamford. Frank, who
  has been at the store since 1992, is...

• Profiting from Healthy Food
  23

  COREYS MILL in Stevenage is
  helping a local school's efforts to
  run a healthy eating tuck shop. The
  children, who set up the shop in
  response to concerns about obesity,
  were helped by food adviser Jenny
  Bird (pictured).

• Race for Life
  23

  THREE SAINSBURY'S stores took part
  in Cancer Research UK's Race for Life.
  Greenwich entered its first team ever,
  helping its local Blackheath event raise
  £300,000 out of a nationwide total of
  £20 million. The team enjoyed a...

• Thunderbirds are Go!
  23

  MAUREEN GARDNER, personnel and training
  manager at Camberley, and her husband Neil are
  such big fans of the Thunderbirds that in their spare
  time they double up as Lady Penelope and her
  chauffeur Parker. Maureen has even...

• 15 Minutes with...the Tu Clothing Team
  24

  speakstotheteannlaunchingthe new clothing range Tell us about the new clothing range
  Tu has been designed and
  developed to incorporate classic,
  stylish pieces with great attention
  to detail, to create effortless,
  fashionable...