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  • Contents Page 02

    In the news
    3 Third quarter trading update
    4 Bidding lines bring in
    £34.7 million
    5 Customer corner
    6 Baywatch success at
    Christmas
    8 Steam power
    20 Product tests
    Featui
    9 Lawrence Christensen
    interview
    10 New way of...

  • Up Front 02

    M M First of all, thank you once again for your
    M M hard work over Christmas and January. By
    now you will all have had the chance to speak to
    your store managers about our third quarter
    trading statement which also included...

  • Christmas store working - it's a record 03

    A record number of business centre colleagues
    volunteered for store working at Christmas. In total,
    1,584 colleagues pledged 5,066 days of help at
    396 stores.
    It wasn't just colleagues who volunteered in
    stores. Some...

  • Quarter 3 trading figures announced 03

    Sainsbury's has announced a
    third quarter trading statement
    in line with expectations, with
    lilfe-for-like sales down 1.2 per
    cent excluding petrol. Total
    sales growth for the quarter
    was up 6.1 per cent and was
    supported...

  • Tsunami appeal raises £1.4 million 03

    Colleagues and customers alike have been touched by the
    tragic tsunami disaster in south east Asia and thousands
    of people have donated money to the appeal through
    Sainsbury's.
    As the Journal went to press, more than £1.4...

  • Another meaty award 04

    Sainsbury's ended 2004 by
    beefing up the trophy collection
    with the title of Multiple Meat
    Retailer of the Year at the Meat
    Industry Awards. In addition.
    Taste the Difference Pork won
    the award for Best Retail
    Product.
    The...

  • Back to Basics 04

    Take a look at the Low Price range. It's
    got a whole new look and now there's a
    new name, too - Basics.
    The new Basics range has a funky new
    design. Using the Sainsbury's orange on
    a white background, the products...

  • What am I bid? £34.7 million! 04

    One of the key successes of Christmas trading was
    the store bidding process. The 12 products which
    were sponsored by Sainsbury's board directors
    brought in an extra £34.7 million of additional
    sales.
    The winning line was...

  • Customer Corner 05

    QWhy have you stopped your 5p-off promotion
    on petrol? It was one of the main reasons I
    used vour petrol stations.
    AWe understand your disappointment that ttiis
    promotion has come to an end. As with all our
    promotions, they...

  • Fact 05

    Sainsbury's has
    topped a yoghurt
    taste test in
    Reveal magazine,
    with farmhouse
    strawberry and
    clotted cream
    yoghurt scoring
    5/5, beating
    Asda, Morrison
    and Tesco Finest.

  • Low and behold 05

    You may have seen the adverts
    and customers have certainly
    noticed, shopping Is getting
    cheaper. Sainsbury's is
    continually lowering prices on
    over 6,000 everyday products
    without compromising on quality.
    Stores are...

  • Thumbs up for new look 05

    Your new-look Journal is
    proving popular with
    readers. Colleagues across
    Sainsbury's have written in
    to say how much they lik<
    the new look and find the
    contents much easier to
    read.
    Here's a sample of som~
    of the...

  • Baywatch brigade clamps down on disabled parking misuse 06

    An initiative at London Colney and
    St Albans stores has won rave
    reviews from Cliristmas stioppers.
    A team of special car park
    attendants - nicknamed the
    Baywatch brigade - had the sole
    task of monitoring parking bays
    for...

  • Drive away a bargain 06

    If you are looking to buy a new
    car, Sainsbury's Bank car
    purchase scheme, Drive, can
    offer you some fantastic deals.
    Sainsbury's Bank guarantees
    to beat the What Car Target
    Price on all makes and models.
    Target Price Is...

  • Fact 06

    Comic Relief

  • Trust in your child's future 06

    Sainsbury's Bank, in association
    with Family Investments, is
    offering a great new product to
    support the Government's
    initiative to encourage saving and
    help parents save for their
    children. It's called the Child
    Trust...

  • Charities benefit from SSA lottery 07

    Not only do SSA lottery
    members benefit each month
    by becoming winners In the
    monthly SSA lottery draw,
    but charities do too.
    Representatives from the
    two chosen charities Deaf
    Blind UK and Jubilee Sailing
    Trust were...

  • Loyalty and long service celebrated 07

    Two 25-year club annual long service dinners were
    held over two consecutive weeks at the Royal
    Lancaster Hotel in London.
    These were the biggest dinners held to date,
    bringing together long serving colleagues from...

  • Say it with flowers 07

    Two of the biggest floral events of the year
    are coming up - Valentine's Day
    and Mother's Day - so it's
    time to treat that special
    someone.
    And what better way to
    show your appreciation for the
    woman (or man) In your life...

  • Fact 08

    FACT
    Since Comic Relief
    began, the charity
    has made nearly
    6,000 grants worth
    more than £210
    million.

  • Good enough to eat 08

    Want something special for a
    celebration? Try Photocake.
    Photocake allows customers to
    personalise a sponge cake by
    taking a photo to store, which is
    then scanned, printed on to
    sugar paper, and stuck on to
    the...

  • Steam power 08

    There's a new range of
    17 Taste the Difference
    "steamer" products instore
    offering the taste
    and health benefits of
    fresh products but
    without the inconvenience of
    preparation.
    The packs contain fresh
    vegetables and fruit...

  • Trolley good news 08

    A new fleet of trolleys is
    coming to Sainsbury's - and it's
    good news for customers and
    trolley collectors.
    For customers, it's goodbye
    to wonky wheels as new easyrolling
    castors make the new
    modular trolleys easy...

  • ''We can make this supply chain work'' 09

    Just a couple of months ago, Lawrence Christensen
    joined Sainsbury's as supply chain director. Since
    then, he's been tackling the company's supply chain
    problems. We caught up with him after the recent
    conference to bring...

  • "If it's in the store, it's on the shelf" 10

    A pilot scheme
    at Newbury store
    has produced
    fantastic results
    on availability Newbury was chosen as the store
    to pilot a new way of working
    between retail and the supply
    chain. Lawrence Christensen told
    colleagues more at...

  • You're having a laugh 12

    "Hair" it comes. 11 March is Red
    Nose Day so get "Reddy" for the
    most fun you can have in-store How far did you go for Comic
    Relief in 2003? Well, Sainsbury's
    is planning even more fun this
    year as, once again, we're...

  • Food for thought 14

    Our children are getting fatter.
    The number of overweight and
    obese children in the UK has
    risen steadily in the past 20 years
    and it is now estimated that up to
    15 per cent of children in the UK
    are affected with many more...

  • Retail Eye 14

    • Sharon Osbourne has signed up to be the
    new face of ASDA. The X-factor star will
    appear in seven adverts promoting healthy
    eating.
    • Meanwhile, actress Honor Blackman has
    been recruited as the new face of MARKS...

  • Shining stars: Age is no barrier 15

    It was just a normal day at
    Islington store when RBM Steve
    Potts paid a visit. John Harvey
    was doing his job, collecting
    baskets and helping out on the
    shop floor while chatting to
    customers.
    For John there was nothing
    out...

  • Shining stars: Stars in their eyes 15

    Congratulations to colleagues
    from Rye Park depot, who have
    all received Shining Stars
    awards: Sharon Jones, Roger
    Peart, Jan Collins, Nick D'Alton,
    Kevin Sexton, Graham Coppen,
    Liz Kennett, Shaun Flowerdew,
    Mel Matthews,...

  • Shining stars: Top of the shops 15

    Dronfield colleagues are top of
    the shops after winning
    400,000 Shining Stars points
    for their performance over the
    Christmas period.
    All stores achieving a three
    per cent sales increase between
    1 January 2004 and 9...

  • Haydock delivers for charity 16

    Haydock colleagues got
    together over Christmas to
    raise money for charity and
    deliver a Christmas to
    remember for local children.
    Colleagues on the early
    shifts donated TV and DVD
    players and toys to the
    children's wards...

  • See Emily play 16

    When caring colleagues at
    Great Yarmouth heard about
    brave six-year-old Emily Mia,
    they decided to help raise
    money for her plight.
    Emily needed £8,000 to
    buy a state-of-the-art
    artificial leg with proper toes.
    The Great...

  • "We got on our bikes for Judith" 16

    Christchurch colleagues cycled to
    the rescue of a Bournemouth athlete Christchurch colleagues got on
    their bil mile cycle ride to help a young
    Bournemouth swimmer attend
    the World Downs...

  • Briefs 17

    • GREAT YARMOUTH
    colleagues helped one of their
    customers celebrate her 100th
    birthday in style. Lily arrived at
    the store in a horse and carriage
    in time for a surprise party
    thrown for her by the store.
    • BAMBER...

  • Come fly with me 17

    Edinburgh nightshift worker
    Stephanie Wint decided to
    celebrate her birthday in style
    with a helicopter trip, but she
    had a spare seat so she
    decided to offer it to a
    complete stranger.
    She contacted her local
    radio...

  • Oldbury colleagues take to the catwalk for Tu fashion show 17

    Oldbury colleagues became
    supermodels for the day when
    the store held a Christmas
    fashion show.
    Store manager Chris Darby
    said: "The show highlighted the
    fantastic range of Tu clothing
    we sell in-store and pulled in...

  • Tell Justin 18

    The Tell Justin suggestion scheme goes from strength to strength. Ideas
    are continuing to pour in from colleagues across the business. Here are
    a couple that are making life easier for colleagues and customers Daryl Andrews,...

  • Enjoy a good night's sleep 19

    if you've ever suffered from
    sinus* problems, you will know
    that nasal congestion and
    pressure pain can prevent you
    from getting a good night's
    sleep. But you needn't suffer
    with your sinuses in silence.
    Lemsip has launched...

  • Go to the movies with Cadbury Dairy Milk 19

    Cadbury Dairy Milk is celebrating its 100th year
    in 2005, and would like to share it with you. As
    part of its Centenary it is planning a
    number of exciting activities, including
    its Two Seat campaign. This on-pack
    promotion...

  • Product Tests 20

    The wine and beer festival is coming to Sainsbury's in
    February. We asl taste some of the products and give us their verdict.
    Wines range from crisp, dry whites to big bold reds
    and all come...