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  • Contents Page 02

    CHRISTMAS
    ...trading results, savvy shopping,
    festive favorites and a Christmas
    thank-you.
    P5-7
    Find out what's been going on
    around the business.
    We look at all the start the days
    over the past year.
    Take a peek of some...

  • Welcome Editorial 03

    We know you're going to be working
    hard to make this Christmas the best
    yet for our customers. So we've packed
    this Journal with great news and
    features for you to enjoy on your
    well deserved breaks!
    lots of successes and...

  • Guest Editor Sarah Stevenson 04

    SARAH STEVENSON
    Non Food Christmas buyer (including Christmas Crackers!)
    Coventry store support centre
    I love this time of year, it's a great time to celebrate and spend time with friends
    and family. I really enjoyed reading...

  • You make the difference 04

    you
    I
    over
    and I
    families
    Christmas
    In November I
    wrote to you about
    the strong results we
    in the first half of
    the financial year. This is
    down to your hard work in
    delivering great service to our
    customers. Of...

  • First Aid Hero 05

    There was a First Aid call recently
    when an 85 year old gentleman
    collapsed instore. Colleagues Sandy
    Husband and Michael Anderson
    responded quickly to find him on the
    floor, with no pulse! They both set
    about trying to...

  • Mum's the word 05

    We've recently launched our own
    baby club - it's called Little Ones
    and it's available for customers and
    colleagues to join online!
    We know that becoming a parent can
    be a confusing time for first-timers
    and old hands too....

  • Supermarket treat 05

    We're committed to making
    shopping and working instore
    as enjoyable as possible for all
    customers and colleagues.
    So we're very pleased that mum
    and regular customer, Julie Evett,
    is able to take her severely...

  • Top knitters 05

    Another year and another exciting
    Big Knit competition organised in
    partnership with innocent and
    Age Concern.
    In the atrium at Holborn store
    support centre we recently hosted
    the launch of this year's competition
    - bigger,...

  • Here's some great other ways we've been recoghised 06

    • we got an A for engaging with
    customers on environmental
    issues in the Consumer Focus
    environment survey.
    • our Online team picked up
    the Best Customer Service
    award for Groceries Online and
    the Relaunch of the Year...

  • Our wine is fine 06

    Our own brand wines are true
    Olympians! They took a huge
    haul of Gold, Silver and Bronze
    medals in three competitions
    this year: International
    Wine Challenge, Decanter
    World Wine Awards and
    International Wine and
    Spirit...

  • Prize products! 06

    When it comes to winning on quality
    we've made a habit of it this year!
    Our Taste the difference traditional
    spiced ham won its category in
    The Grocer's Own Label excellence
    awards 2009. Meanwhile, our
    Lancashire beef...

  • The people's choice 06

    RSPCA
    Our customers love
    [ P C t y A I it when we do the
    1 right thing! At the
    RSPCA Good
    Business Awards, we won the 'Most
    Improved Supermarket' in the People's
    Choice category voted for by customers.
    "We've worked hard...

  • Thumbs up for HR 06

    We picked up
    two fantastic
    awards at the
    away with the People's Organisation
    Award as well as an award for all our
    fantastic work on You Can. Proof that
    we're committed to making you the
    best that you can be.

  • Top marks for being green 06

    PAUL AND HIS TEAM GO FOR GREEN!
    Our Procurement team were overjoyed
    to take the overall award for excellence
    in procurement at the CIPS Awards -
    and it's all thanks to you!
    The award celebrated all the great
    work being done...

  • We're officially the best 06

    We're officially
    tke BEST!
    That's right...we won top
    S u|«™^f prize at Retail Industry Award:
    I - Supermarket of the Year!
    The judges loved our
    basics range and thought our 'Feed
    Your Family For A Fiver' and 'Switch
    and...

  • Winning on the airwaves 06

    Our radio advertising beat off
    hot competition from the likes
    of Sky, Benecol and Volvic to win
    the 'Best use of radio to drive
    sales' category at the recent
    Radio Advertising Awards.
    "It's brilliant that we've won!"
    Sam...

  • Woman of the Year: Gwyn Burr 06

    Our very own
    Customer
    Director, Gwyn Burr, has been
    named 'Woman
    of the Year' in
    the Specsavers
    Everywoman in Retail Awards.'
    The awards not only recognised
    Gwyn's fantastic success as a
    business woman, but also as...

  • Animal 'bag'netism 07

    Our reusable bag range has been a
    great hit with our customers; helping
    us reduce the number of free-issue
    bags we give away instore.
    "To keep encouraging customers to
    use them we recently re-launched
    our bags, increasing...

  • Birds of a feather... 07

    Good news for those of you who
    are partial to poultry! We've relaunched
    our fresh duck range and,
    for the first time, all our duck will
    be sourced from farms approved
    by Freedom Food to the RSPCA's animal welfare standards....

  • Driving in style 07

    ar, Ernie
    t 599 other
    depot drivers to the title back in
    the summer, has been given a
    brand new Mercedes truck and
    has been wearing his new title
    with pride.
    "I couldn't believe it when Nick
    Davies, our Regional...

  • Long Service Award Dinner 2009 07

    We invited over 760
    long serving colleagues
    from across the
    business to enjoy a
    special evening and
    to say a big thank you
    for their long service
    and loyalty. The dinner took place at The
    Lancaster Hotel, Lancaster...

  • A year of starting the day 08

    This year Justin, Dido and Roger have been up
    and down the country meeting colleagues.
    The sessions have been a fantastic
    opportunity for colleagues to ask any
    burning questions, as well as give some
    very useful and...

  • Christmas advert 09

    This year, Jamie has taken our Christmas TV ad
    campaign on the road as he travels the country
    bringing his unigue festive food ideas to the nation. This Christmas we've made sure great
    value food ideas take centre stage.
    Food...

  • Logistics: Cracker tracker 10

    Have you ever wondered
    about all the hard work
    that qoes into delivering
    Christmas for our
    customers? Every year,
    talented, dedicated
    colleagues across the
    business play their part
    to make sure the right
    products are in...

  • Christmas with a twist 12

    This Christmas we've
    got something instore
    for all tastes and
    budgets and by being
    savvy we can save on
    some things and splurge
    on others. And no one's
    better than living on a
    budget than students!
    We put four student...

  • Loyalty that lasts 14

    As one of the UK's most successful retailers we really want to understand what our
    customers want and in the run up to Christmas this becomes even more important. We've recently introduced a new «
    way to communicate to...

  • Christmas special: Charity at Christmas 16

    Since the launch
    of Local Charity
    of the Year in
    May, hundreds of
    our brilliant caring
    colleagues have gone
    that extra mile
    to fundraise and
    volunteer for their
    chosen charities. We
    wanted to give one
    store and...

  • DVD 2009 with our Colleagues 18

    TRAnSFDRITlERS II:
    REVEflGE OF THE FALLEF1
    First up, Chloe Potter, Tracey Fox and Charmy Ranchhoddas, Chiswick,
    made the trip to Paramount Films' offices in West London to watch one
    of the summer's biggest and loudest...

  • Christmas gifts for grown-ups 19

    the same every year Ibuying
    > Christmas presents for kidsis easy,
    ® but what about Mum a n I M a n d
    that touqh to please older sister. Well, while Santa Claus is busy getting ready to deliver gifts to
    all the world's kids,...

  • Dine out on your good ideas! 20

    Dine out on your good ideas!
    We hope we have inspired you to get creative with
    your leftovers? Please send us your recipes for making
    your leftovers go further. If we like your ideas you could
    WIN £150 OF VOUCHERS to spend in...

  • Love your Christmas leftovers 20

    As colleagues and customers, it's only natural at Christmas
    time that we should be stocking up on tasty treats for the
    whole family,.,but come Boxing Day, we may find we actually
    bought a little too much! Here are some great...

  • Sharesave 2009 - sharing in our future success 21

    What would you do with a lump sum of money? Take the kids on holiday,
    buy a new bike? Or would you re-invest it and watch it continue to grow?
    Sharesave is a way for you to make the most of your money and enjoy
    the benefits of...

  • New Year's Eve: Staying in - the new going out! 22

    It's the same dilemma
    every year - where are
    we going to celebrate
    New Year?
    Well, we think we've solved the
    problem with the help of Clare Watts
    and her colleagues Michael Gawler,
    Saket Shetty, Lisa Hooper
    and Louise...

  • Festive favorites 24

    It's that time of year again when our board
    members go head to head to out sell each
    other with what they think customers will
    be picking up this Christmas.
    Which one will you be supporting? Stilton I».50g
    Imelda Walsh
    Our...

  • Coffee Break Solutions 25

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  • September/October Competition winners 25

    Se?tember/octo#
    Contention wihhQ)
    Kingsmill
    Helen Silsby, Huntingdon
    Debbie Knight, Kettering
    Mrs C Hoff, Talbot Heath
    Claire Harris, The Moor
    Mr R Johnson, Martineau Place
    Doritos
    1st prize (Xbox console)
    Keith...

  • Your letters: Caring and sharing 25

    Ann Erratt, Vicky Dunton and eighty
    colleagues from Watford and Region
    33 stores recently got together to
    lend a hand at local Breakspeare
    School. They were there to help to cut
    back plants, replace a water fountain
    and...

  • Local news round up: West 26

    GLOUCESTER QUAYS
    As part of the
    publicity surrounding
    the regeneration of
    Gloucester Docks,
    The Queen and Prince
    Phillip have passed by
    our flagship store at
    Gloucester Quays!
    It was an exciting
    day for colleagues
    and...

  • Local news round up: East 27

    IPSWICH
    HR Team
    sale stall near the
    home for a fun and casual Road football ground in
    approach to fundraising. The late September. Items were
    day was a triumph for denim donated by colleagues, family
    and the store raised...

  • Cash for Communities 28

    CdsK for Commuhities
    "With every store and depot committed to
    fundraising with local charity partners, don't
    forget there are other ways we're helping
    local communities," reminds Andy White,
    Holborn store support centre.
    Did...

  • Local news round up: South 28

    CHISWICK ISLE OF WIGHT STANMORE
    Diwali and Eid were
    celebrated in style, with
    colleagues dressing up
    in traditional outfits and
    bringing in lots of special
    savoury and sweet dishes to
    share with everyone.
    Colleagues held a...

  • Local news round up: North 29

    BURNLEY
    Colleagues have been helping local children start the day w
    a healthy breakfast this year. Their breakfast clubs have be>
    really popular with the local community and been a great cl
    in themornin
    WASHINGTON
    n Hodgson...

  • Local news round up: Logistics 30

    HAYDOCK
    ague Paul Liptrot
    a bowling league at
    Haydock and thought it
    "••"•lid be good fun to inv
    I stores too!
    "I emailed all the stores
    •»t we serve and the
    ponse was so positive
    iecided to subsidise
    olleagues...

  • Local news round up: Convenience 31

    HR TEAM (NORTH)
    The Convenience HR team
    for the North lead by Jayne
    Graham really wanted to
    do something exciting for
    charity. They decided to
    tackle the Yorkshire Three
    Peaks walk for Cancer
    Research. "The team was a...

  • Chocolate Competition 32

    Christmas is the time to be indulgent. With our expanded range of
    quality Belgian chocolates we've got treats to suit every pocket.
    Well, make some room in your pocket for a couple of passports! Our
    friends at Caluwe Chocolat...

  • Coffee Break 32

    For further terms and conditions on competitions in the Sainsbury's Journal please go to...

  • Win a Sony Blu-ray disc player! 32

    ...and make you
    a winner!
    If you love big blockbuster movies
    like Terminator Salvation, then you'll
    want to enjoy them in the highest
    possible guality.
    Well, our. friends at Sony Pictures
    would like to make that possible...