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  • Coming Up... 02

    »AuG
    Our first colleague-suggested Make
    the difference day starts on 31st July
    and stretches throughout August.
    For the first time customers and
    colleagues will have the chance to
    recycle their electrical chargers...

  • Contents 02

    contents
    NEWS ROUND-UP 04
    Catch up on the latest news from across the business. Find out
    about our brand new bee-keeper and the 30,000th suggestion
    to Tell Justin.
    FREEDOM FOOD 08
    Hitch a ride with us to take a closer look...

  • Upfront 02

    Welcome to your brand new Journal! I hope you'll agree that it looks great
    and that you enjoy reading the new features as much as I have - it's the
    perfect quick read for a 15 minute break.
    This issue is all about cooking....

  • Contributors 03

    s Brown:
    Student Lewis
    works part-time
    at Attleborough.
    With colleague Karl
    Monkhouse, he took
    an inside look at a
    Freedom Food farm.
    n Griffiths:
    Tamsin Griffiths
    is from our Cardiff
    store. She joined
    colleague...

  • Freeze Frame 03

    The recipes are memorised,
    the preparation is over and
    it's the moment of truth.
    Colleagues with a love of
    cooking battled it out in
    the Liverpool heat of the
    Big Cook Off for a place in
    the semi-finals, including
    Lisa...

  • Guest Editor: Sebastian Coe 03

    Did you know that Sainsbury's
    is one of just 50 companies
    involved in the Paralympic Games,
    and the first ever Paralympic-only
    sponsor at the Games?
    It is because of Sainsbury's commitment to
    the Games and the athletes that...

  • Win a copy of 'Out of the Rainbow' 03

    Win a copy of 'Out of the Rainbow'

  • CR Launch 04

    We celebrated the launch of this year's Corporate
    Responsibility report on 8th July. In the report you'll find
    out more about some of our amazing achievements over
    the past year. For example, as part of our commitment
    to...

  • Hitting the gold standard 04

    We know we can bank on our bangers and we're 'pasta masters'
    at making penne - now a top retail magazine agrees. A total of ten of our own-brand
    products sizzled in The Grocer
    Own-Label Food & Drink Awards
    2010, when we were...

  • Fast facts 05

    10% of our
    milk is now sold in
    bags. Our milk bags use
    75% less packaging than
    the traditional plastic
    bottles.
    Over 40,000 schools
    and clubs have signed up
    to Active Kids for this year.
    We've donated an amazing
    £86...

  • Have you herb the news? 05

    This summer we're helping
    customers add some extra
    zing to their cooking by
    becoming the first retailer to
    sell 100% fresh British herbs.
    From July through to
    August all of our pre-cut
    basil, chives, coriander,
    curly and...

  • Meaty Item 05

    No beefing about
    We're improving the lives of
    55,000 cows in the UK with
    the launch of our new animal
    welfare standards for dairy
    farmers.
    We've been working on
    these new standards for the
    past three years with the...

  • No place like home 05

    Bird boxes with
    a touch of
    designer
    flair are
    proving
    a real hit
    with our
    customers.
    More and
    more of us
    are caring
    for
    wildlife
    in our
    gardens
    and the new
    range is just the ticket.
    Bird lovers can now
    choose...

  • Our first ever bee-keeper 05

    Colleague Robin Dean has a
    bee in his bonnet about his
    new role...as he prepares to
    help save a vital link in our
    food chain. Robin is the first bee-keeper
    employed by a supermarket.
    He will set up and maintain a
    network of...

  • Tell Justin milestone 05

    We've just celebrated
    the 30,000th Tell Justin
    suggestion - an amazing
    landmark to reach since we
    launched the scheme in 2004.
    Number 30,000 came at
    the end of April from Penge
    colleague Michelle Dobson.
    She wrote asking:...

  • Active involvement 06

    Did you know we are backing
    one of the summer's most
    exciting sporting events?
    The Sainsbury's UK School
    Games (UKSG) is a major
    multi-sport event for both
    able-bodied and disabled
    young athletes.
    With opening and...

  • Banking the points 06

    Over the May Bank Holiday
    weekend we held our biggest ever
    Nectar points giveaway and it was
    a roaring success.
    During the four days we gave
    away one billion Nectar points,
    the equivalent of £5 million and
    signed up a...

  • New website shares great food ideas 06

    We've joined forces with MSN to
    create a brilliant new channel offering
    tasty food ideas and great recipes.
    'Sainsbury's Food and Drink on MSN
    UK' is the first section of its kind on
    the website and will feature...

  • Super star performance 06

    Our meat and fish counters were the star
    performers at the industry's Oscars, the
    Supermeat and Fish Awards 2010. We
    scooped no fewer than eight prizes - a
    Sainsbury's record - including, the top
    award Retailer of the...

  • As far as you can go 07

    Helston in Cornwall is probably best known for its
    famous Floral Dance. But now it's got another claim to
    fame: it's home to our most southerly store.
    Just ten miles from Lizard Point, the UK mainland's
    southern-most point,...

  • Drinks Awards 07

    Let's raise a glass and celebrate our fantastic
    performance in the Quality Drink Awards in London
    where we picked up eight awards - more than any
    other supermarket!
    Our Taste the difference Vintage champagne
    2004 was voted a...

  • Fast Facts 07

    Last year we
    printed 69 million
    tip cards to inspire
    our colleagues and
    customers to cook.
    Since it started, more
    than 9,150 colleagues have
    taken part in You Can. You Can
    gives you the opportunity to
    develop your skills...

  • Lofty Savings 07

    Last winter's big freeze meant higher energy bills for
    all of us, but there are plenty of ways to keep the costs
    down. Up to £1 in every £4 spent on heating is lost through
    the roof and even more heat can leak through the...

  • Save with Cycle to Work 07

    It's clean, it's green and it'll make
    you lean - what's more, it's cheap,
    that's our Cycle to Work scheme!
    The scheme has been rolling
    out across the company since
    June and, as well as the health and
    environmental benefits...

  • Topping our rivals 07

    Our 53 pizza counters are
    serving up something the
    competition just can't top: hot
    pizza! "Hot pizzas are unique to
    our stores," says David Hales,
    Holborn store support centre.
    "And they're selling so well,
    another 41 pizza...

  • Spotlight: Freedom Food 08

    We're officially the UK's largest retailer of Freedom Food products. But what does
    that mean? How does a Freedom Food approved farm work and why is it different?
    Our colleagues Lewis Brown and Karl Monkhouse, Attleborough, spent...

  • Local News: North 10

    Nantwich
    Pedal power raised more than £1,700 to send
    young gymnast Kirsty Robertson to Athens Stoke on Trent -»
    Stoke on Trent Store Manager
    Steve King joined forces with Lord
    Mayor Denver Tolley and Lady
    Mayoress Lynne at...

  • Get the Nation Cooking: Active Kids come out to cook 12

    Smartly dressed in their
    immaculate uniforms, children
    rom across theMJK arrived ,n
    London for the final of the
    Active Kids Get Cooking
    Special Challenge 2010. Giggles and smiles filled the auditorium at Holborn store support...

  • Get the Nation Cooking: To cook or not to cook 14

    A lack of time, skills and being strapped for cash are all
    adding to a decline in scratch cooking. So, should cooking be
    compulsory in schools? Or should parents roll up their sleeves
    and pass on their knowledge? Our experts...

  • Start the day with Justin 15

    Topics ranging from the Paralympics to our refunds
    policy were on the agenda when colleagues from
    Region 22 got the chance to Start the day with Justin
    at our Hempstead Valley store. Q: Why is bonus paid on contracted
    hours...

  • The latest from Tell Justin 15

    During periods two and three colleagues
    came up with 940 ideas!
    Popular ones included:
    Fee^ack:
    Can we improve the Colleague Panel
    feedback website by adding chat
    rooms, guick poll ideas and colleague
    feedback on...

  • The Big Cook Off: Can you handle the heat 16

    m l am 51 and have been!
    cooking this since I was 15.
    This was the first thing I learnt I
    to cook in domestic science at I
    school -1 still have my school j
    cookery book from 1972!" , 4 - ;
    On you marks, get set, cook..!...

  • Focus on: Home Baking 18

    In August we're launching
    our brand new own-brand
    home baking range instore.
    It's a massive range and
    will include 92 new and
    improved own-brand home
    baking lines supported by
    53 new branded lines and a
    number of items...

  • Local News: West 20

    e Want yoUr pUoTos!
    We're always looking to include lots » The higher the resolution the better - aim
    of fantastic colleague photos in every for a file size of at least 1MB.
    issue! So to make sure your photo can be » Saving...

  • Local News: Logistics 21

    ._ safety was the lesson of the day when Hams Hall drivers
    Les Bishop and Mike Walters spent a day at Coleshill Primary
    School. They talked to Year 5 pupils about the importance of
    wearing helmets and hi-vis clothing when out...

  • Local Charity: Your efforts make the difference 22

    There have been some truly amazing
    fundraising feats completed by
    colleagues over the past 12 months
    to support their Local Charities
    And with every store now
    having confirmed its nominate
    Local Charity for this year,
    we're...

  • Local News: South 24

    I M
    Lewes Road -»
    Lewes Road colleagues definitely
    brought a bit of sunshine into store when
    they put on their best Hawaiian shirts to
    drive sales of seasonal products. Bryan
    Swainbank was hailed the manager with
    the worst...

  • National Colleague Council 26

    Dedication and a passion to support each other is what inspires
    colleagues to volunteer to sit on our National Colleague Council (NCC).
    The NCC is a 15-strong team of elected colleagues from a wide range of roles. They are...

  • Off our Trolley 27

    "My good friend Fad Whitehouse and I
    have been writing comedy together for
    nine years," said Liam. "We've written
    sitcoms and sketches for YouTube and
    have both done stand-up comedy. It's
    just a hobby, although I'd love to be...

  • Local News: East 28

    Ipswich -»
    Despite the searing heat, Ipswich colleagues
    Erica Judd, Nicki Read and Chris March
    donned their walking boots and trekked
    six miles in support of new Local Charity,
    Ipswich Sea Cadets. The trio raised £143...

  • Local News: Convenience 29

    Finding work when you have a disability can be tough
    but colleagues in Leicester are making a real difference.
    Seven Remploy jobseekers now have jobs at five
    Convenience stores in Leicester, with many others
    gaining the chance...

  • Dead ringers 30

    L
    Is there a colleague in your
    store who is a spitting image
    of Cristiano Ronaldo? Or if not
    the world's most expensive
    footballer, then how about
    another celebrity?
    We're on the look-out for the
    very best pictures of...

  • Nescafe Competition 30

    ..ven if the summer weather doesn't
    /live up to its billing (much like the
    England team at this year's World
    Cup) you may have noticed instore
    that NESCAFE'S Britain's Brightest
    Summer Campaign is giving
    customers a lift...

  • Crossword 31

    This testing tea-time teaser is
    all about the great British summer. ACROSS
    6. Vehicle which
    allows holidaymakers
    to move around (7)
    7. Classic film whose
    taqline is 'In space no-one
    can hear you scream' (5)
    9....

  • Family Values 31

    TH.S veaR's BiG COOk. OFF Has
    appealed t o BeckV ani DvtaM's
    HI9HLV developed sewse OF SIBLING
    RivaLRY.
    ( O N YOUR waKKS..
    3Nd exactly oNe tiouft L3TeR. <* f
    T«H OUT OF TEN FO* EFFORT,
    S«T zeco OUT OF TEN...

  • Wear in the World 31

    mMB
    1 What's the most far-flung
    place in the world we can
    spot our colleagues in
    niform? Here's the
    try all the way from
    Apple,
    rour colleagues took
    Sainsbury's style to new
    heights on a trip to New York.
    Gill Cooke and...

  • My Favourite 32

    It's a lazy summer day, the sun is
    shining and that delicious barbecue
    smell comes wafting from the garden.
    Aberdeen St Nicholas Local colleague
    Louise Marshall tells us why her
    favourite product is just perfect
    for summer...