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  • Contents 02

    NEWS ROUND-UP ................................................................. 4
    There’s Jubilee jubilation at the news of our Jubilee Woods
    project, and details of our fabulous Jubilee Family Festival.

  • Upfront 02

    As I write, I’m looking forward to taking part in this year’s Sport Relief Miles,
    and all being well, by the time you read it I’ll have completed all 32 with the
    support of more than 1,000 of you along the way! On P16-17...

  • Contributors 03

    Bobby Curry,
    • Read what else
    has been going on
    for Sport Relief on
    page 16
    Brenda Holden,

  • Freeze Frame 03

    id you know £20 could train a teacher in the UK
    so that they can include disabled children in sports
    activities at school? Or just £3 could provide one
    occasion. See the special report on page 16 for our
    Relief mile.

  • Guest editor: Shefa Miah 03

    Shefa Miah,

  • Jubilee jubilation 04

    We’re celebrating The Queen’s
    Diamond Jubilee in regal style during
    the weekend of Saturday 2nd June
    and Sunday 3rd June with our
    special Jubilee Family Festival – and
    you can be there too.
    Our Jubilee Family Festival...

  • News Round-Up 04

    A look at what we’ve been up to recently, what’s
    new and what’s coming down the line soon... The king
    of spades
    Justin celebrated the new Jubilee
    Woods Project with the Queen by
    planting some trees!
    He joined Her...

  • The king of spades 04

    The king
    of spades
    Justin celebrated the new Jubilee
    Woods Project with the Queen by
    planting some trees!
    He joined Her Majesty, HRH The
    Princess Royal and local children at a
    special planting ceremony at the...

  • Big Stats 05

    STATS £109,000 1,000 15
    The amount donated to
    Sport Relief from our
    Christmas cards.
    The number of people
    who dressed up as pirates
    for the Plymouth Sport
    Relief Mile.
    The number of stores Helen
    Buck and Simon...

  • How you have been Living Well For Less 05

    Making soup from leftover fridge
    ingredients, growing your own vegetables
    and pretending to be pirates for the day
    – these are just some of the ways you’ve
    been able to Live Well For Less.
    We’re inviting colleagues and...

  • Sharesave matures 05

    Two of Sainsbury’s Sharesave plans
    matured on 1st March 2012; the 2008
    three-year plan and the 2006 fiveyear
    This means that more than 11,000
    colleagues who signed up for these
    plans can now decide what to do...

  • Your Journal gets a gong! 05

    says that you’ve done a good job. And
    The Journal team is happy to report
    that your magazine has recently
    been voted the Best Magazine at the
    Institute of Internal Communications
    (IOIC) Central
    Region Awards.

  • You’re filed! 05

    You’re filed! You’re filed!
    Stylfile: Tom Pellereau with the new Stylfile.
    Many of you will have seen him fight tooth and
    nail in the boardroom before going on to win The
    Apprentice last year.
    Now, inventor Tom Pellereau...

  • Ask, offer and swipe! 06

    Make sure that every sale
    goes through checkouts with
    a Nectar card – that’s the idea
    behind our new SWIPE UP!
    store competition.
    Every three months, the
    store with the most improved
    Nectar swipe rate in your

  • Gok’s new range is his favourite 06

    released his third TU clothing range
    instore recently. And what a range it is!
    The collection features everything a
    woman needs to make her feel her best,
    including clever hidden support slips,
    tailored shoulders – and even...

  • Nick nips in to Ladbroke Grove 06

    Our Ladbroke Grove colleagues made headline news when they
    hosted a visit from Deputy Prime Minister Nick Clegg.
    He picked the store as a backdrop to a television interview
    urging George Osborne to introduce the £10,000...

  • A quick word with… Jon Rudoe 07

    Director of Online
    Easter is our second busiest time
    instore. Will it also be busy online?
    It’s always busy online with our fast yearon-
    year growth, but seasonal times are
    particularly busy. Easter is no exception!

  • Healthy help for kids 07

    Eating healthily is a key ingredient to an
    active lifestyle. So we’ve refreshed the
    Active Kids Get Cooking scheme to provide
    teachers and group leaders with new tools
    and inspiration to teach and encourage
    children to...

  • One million kids sign up for sport 07

    We’ve smashed through our target of
    one million kids signing up to try out
    Paralympic sports.
    The 1 Million Kids Challenge was launched
    last year. So far, we’ve seen more than 2.3
    million children sign up from almost...

  • New Products 08

    Having a super
    new silhouette Worry no more about those
    unsightly VPLs or ‘muffin
    tops’ ladies, our refreshed
    range of lingerie and
    hosiery is here for you.
    “Control is becoming
    increasingly popular as
    many ladies...

  • Spotlight: Vision and Values 10

    Great ideas
    make it simpler
    Great ideas
    make it simpler We are Making It Simpler is at the heart of everything we do as a
    business – and a key part of that value is to find out your ideas on
    the best way to go about it....

  • Local News: North 12

    York triumphs at Retail Awards ➔
    A dozen York colleagues joined hundreds of people from the city’s bars,
    restaurants and shops to celebrate the York Retail Awards 2011 – and ended up winning
    Supermarket of the Year! Our...

  • Local News: Convenience 13

    Love is
    all you
    need They’re all loved up at
    Hammersmith Local – new
    manager Pratik Patel is
    promoting teamwork and our Values with a
    special ‘love wall’.
    After moving to the store just three
    months ago, Pratik has...

  • Easter special 14

    ext to Christmas, Easter is our
    busiest time instore. It’s also
    another wonderful opportunity to
    get the whole family together for a
    big feast and fun quality time.
    But, unlike the festive season, we don’t
    tend to...

  • Sport Relief 16

    Team Sainsbury’s! For over a decade, we’ve been helping those in need by raising money for
    Sport Relief – and this year, we made it bigger and better than ever.
    Sport Relief – and this year, we made it bigger and better...

  • Local News: West 18

    Hedge End ➔
    Meet Robert George, a true Hedge End ‘Hero’. He was nominated for
    a Local Hero award on behalf of a children’s cancer charity. When his
    best friend’s son passed away from cancer, Robert discovered how...

  • Day in the Life 19

    Packed day!
    Packed day! Less is definitely more for Stuart Lendrum. Based at Holborn store support centre,
    he’s driving our efforts to reduce our packaging by half by 2020. As we approach
    Easter, our second busiest time of...

  • Home Refresh 20

    Sparkling ideas Sparkling ideas Spring has definitely sprung, so it’s that time when thoughts
    inevitably turn to spring cleaning and refreshing our homes. We
    sent our team of experts to help busy mum-of-two Phillipa...

  • Local News: East 22

    Star PR Ambassador award: national winner ➔
    Fantastic PR work by Claire Mcinally at Luton store has earned her
    recognition as this issue’s Star PR Ambassador. Not long into the role, Claire
    has generated great media...

  • Local News: Logistics 23

    When Ray Hearnden went to pick up his son at Stansted Airport, he
    had no idea that he’d end up saving someone’s life.
    Ray, a Hams Hall Depot colleague and trained first aider, spotted
    a crowd surrounding a man who’d...

  • Fairtrade 24

    Going bananas
    for Fairtrade We’re the number one
    retailer of Fairtrade
    products, so bananas
    are big business for us – and
    for the Windward Islands
    farmers who produce them.
    Since July 2007, we’ve
    only sold Fairtrade...

  • London 2012 Paralympic Games 26

    Riding high Have you got your ticket yet? We’re already into spring 2012 so before we
    know it the Games will be upon us. By now, many of you will have met and
    got to know your very own regional Paralympic athlete and will be...

  • Local News: South 28

    Wax on – wax off!
    Andy Long from Islington is one smooth character. He bravely offered to have his legs
    waxed in return for donations to his store’s Local Charity. Colleagues dug deeply into
    their pockets and managed to...

  • Local News: SSC 29

    You don’t have to battle away on your
    own to lose a few pounds. That’s what
    groups like the Coventry store support
    centre Lunch Club are for.
    Founded in January, around 20
    colleagues get together to get measured
    and talk...

  • Good enough to touch 30

    Like to look good while playing hard? With LYNX and Amazon’s Kindle you’ll
    have an easy time doing both.
    LYNX’s brand new shampoo range will give
    you “touchably clean hair,” and their slick
    cream gels “give you...

  • Take a Break 30

    Win tickets to see
    Madonna in Paris! Thanks to our friends at Smirnoff, we’re giving away a VIP concert package for
    you and a friend to see the Queen of Pop on 14th July that includes return travel
    to Paris, overnight...

  • Win tickets to see Madonna in Paris! 30

    Thanks to our friends at Smirnoff, we’re giving away a VIP concert package for
    you and a friend to see the Queen of Pop on 14th July that includes return travel
    to Paris, overnight accommodation plus breakfast at the Hotel Duo...

  • Clean up with Hotpoint! 31

    Clean up with Hotpoint!
    Which of these isn’t a
    P&G product?
    1) Fairy 2) Ariel 3) Pixie
    On pages 20 and 21, you will have seen our home refresh
    feature, where we looked at some useful tips and great
    products that make...

  • Family Values 31

    No Text Available

  • Last issue’s winner 31

    Congratulations to…
    Chris Gray
    from Greenford Depot.
    He won our Fit For Action
    competition last issue, and will
    receive a new Nintendo Wii and
    Wii Fit.
    Last issue’s winner...

  • Mailbox 32

    Dear Journal, Recently at Hereford,
    we were visited by
    TV celebrity John
    Challis, but we all
    recognised him as
    Boycie from Only
    Fools and Horses!
    He lives locally,
    so came in to sign
    copies of his new
    book Being...

  • Our People 33

    Keeping you up-to-date
    with your colleagues y special happy bir
    thdays birthdays recently.
    Firstly, Olive Stear
    from Burpham turned 90,
    marking her 25th year with
    “She’s ever so lovely,” said

  • Our People: Very special happy birthdays 33

    birthdays recently.
    Firstly, Olive Stear
    from Burpham turned 90,
    marking her 25th year with
    “She’s ever so lovely,” said
    her colleague Gillian. “She’s
    made lots of friends with
    the customers, and...

  • Our People: Obituaries 34

    Geraldine Baxter, 53, Hampton
    (30 yrs). Louisa Boulahlib, 24,
    Hornchurch (3 yrs). Marion Callaby,
    58, Hunstanton (4 yrs). Harold
    Cook, 64, Taunton (3 yrs). derek
    dwight, 60, Elstree Depot (21 yrs).
    George dyer,...

  • Our People: Retirements 34

    Audrey Anteney, Melksham (13
    yrs). Margaret Arnold, Dunstable
    (22 yrs). Jenny Ash, Stratton (13
    yrs). patrica Ashley, Huntingdon
    (10 yrs). Angela Ashworth, West
    Park (17 yrs). Christine Atkinson,
    Blackheath (14...

  • Our People: Women started to join in World War One! 34

    Women started to join
    in World War One!
    We first started recruiting female
    colleagues during World War One.
    In 1915 a training school was established
    to give them the best possible start and it
    was a great success! By the...

  • Our People: Exceptional Colleagues 35

    Lisa Hayward, South Parade Local.
    paul Muench, Sale. steve scrowston,

  • Our People: Long service 25 years 35

    Long service
    25 years
    Glenn Adams, Deal. stan
    Armstrong, Slough. sylvia Attree,
    Hornchurch. Lynn Badham, Nine
    Elms. Margaret Baglow, Cwmbran. diane Barnes, Coldhams Lane.
    Carole Barrett, Apsley Mills.
    Kathleen Batten, St...

  • Our People: Long service 40 years 35

    Long service
    40 years
    desmond Anderson, Springfield.
    Janet Beddar, Chipping Norton.
    John Boreham, Ilford. Marianne
    Goddard, Wandsworth. ralph
    Herridge, Bury St Edmunds.
    nigel Holloway, Horsham. Kevin
    King, Lytham St Annes....

  • Our People: Promotions 35

    Oliver A’court, Holborn store
    support centre. peter Bassnett,
    Dartmouth. ian Bell, Farringdon
    Local. Matt Bowen, Holborn store
    support centre. Georgia Cameron,
    Holborn store support centre.
    Mohsin Chughtai,...

  • Our Values: We are Making it Happen 36

    designs Behind every new launch, there are
    colleagues who’ve got the knowhow to
    make it happen. Like GM designer Alex Law,
    Coventry store support centre, who tells us
    about her role – and her recent work on...