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  • Contributors 02

    In lIne wITh our ‘ChrISTmaS DayS’ SpeCIal SeCTIon, we’ve aSkeD our
    ConTrIbuTorS “when DoeS IT STarT feelIng lIke ChrISTmaS for you?”
    Connor CreSpIn,
    “It feels like Christmas
    when the Coca-Cola

  • Guest editor: Nilay Mutluata 02

    things about
    this issue 5
    Guest editor: Nilay Mutluata,
    Enfield This Christmas, I really enjoyed an early look
    at our Christmas Journal. It’s a privilege to
    introduce this very festive issue.
    1The product feature on page 8...

  • Hello from Justin 02

    We’re getting set for our busiest time of the year,
    and I know you’ll all be geared up to make this
    a fantastic Christmas. This year, our advertising
    campaign aims to show our customers that
    Christmas is about the whole...

  • What's Inside 03

    and we particularly love the great products and ideas that you can find on p8-9
    lIghTS, Camera, aCTIon!
    Connor Crespin from Stratton finds out how
    our Christmas adverts were filmed. p36
    Win!10 X Tassimo coffee...

  • King-size store’s a green marvel 04

    Green is the colour in the rolling
    countryside of Norfolk, as we’ve
    just opened our new super
    environmentally-friendly store,
    King’s Lynn Hardwick.
    The 72,000 sq ft building at the
    town’s Hardwick roundabout cuts...

  • Nectar’s on the move this Christmas 04

    The busiest period for spending Nectar points instore is likely to be Sunday 16th December through until Monday 24th December.
    Don’t forget to tell our customers –
    Nectar points can be spent at ANY
    store this...

  • News Round-Up 04

    News roundup A look at what we’ve been up to recently, what’s
    new and what’s coming down the line soon... Green is the colour in the rolling
    countryside of Norfolk, as we’ve
    just opened our new...

  • Sustaining our Promise 05

    To be a trusted retailer, it’s important we
    take big steps to lead the way, by doing the
    right thing.
    A year ago we set out 20 goals, 20x20
    which challenged us to do even more
    for our colleagues, our communities,...

  • Sweet offerings light up stores’ Diwali displays 05

    We set up special sweet counters
    in five stores.
    Thousands of our colleagues
    celebrated the Diwali festival in
    November and we’re proud to say that
    this year we played our part.
    Giving sweets as gifts during the

  • Tom has a cutting edge 05

    Lord Sugar may have
    discovered him, but we’re
    helping to make his ideas a
    huge success!
    Tom Pellereau won BBC TV’s
    The Apprentice in 2011 before
    launching the best-selling
    Stylfile exclusively through

  • Your Favourite Christmas Music 05

    as voted on
    The Pogues
    (featuring Kirsty
    Chris Rea

  • Core belief in British apples and pears 06

    Core belief in British
    apples and pears
    Did you know we’re the biggest supplier of British apples
    and pears in the UK?
    And now is the perfect time to sample delicious homegrown
    varieties such as our Taste the Difference...

  • Tell our customers about Brand Match 06

    Did you know it’s been a whole year since
    we launched our Brand Match scheme?
    We’ve printed over 250 million Brand
    Match coupons to date; a fantastic effort
    that wouldn’t have been possible without
    our store colleagues...

  • You can win a year’s free car insurance 06

    exclusively for colleagues means that
    you could be in with a chance of winning
    free car insurance for a year.
    The campaign will run from
    November 2012 until the end of
    February 2013. Every colleague who has
    purchased car...

  • A quick word with...Richard Newman 07

    richard newman
    The seasonal events Manager
    on all things christmas...
    What are this year’s christmas highlights?
    We’ve got some fantastic products, including many
    from the by Sainsbury’s range. We have some

  • Career ladder 07

    Mid City Place Local played host recently
    when Justin popped in to meet potential
    new candidates and highlight our support
    for the Evening Standard’s ‘Ladder for
    London’ campaign.
    The campaign aims to help...

  • It’s Ellie-mentary! 07

    Ansty Park move supports General Merchandise goal We’ve made some big moves towards
    achieving our Vision. In fact, we’ve just moved
    a whole mile in Coventry!
    Our 550 GM and Clothing Commercial
    colleagues are now settled in...

  • Our Products 08

    If you’ve got
    kids, you’ll know
    that Po the
    Kung Fu Panda
    is ‘awesome’. In
    Kung Fu Panda,
    Po’s Winter
    Po, voiced by
    Jack Black, and
    his Furious Five
    friends return

  • Vision and Values 10

    We are Cheering On Our Progress is one of our six values –
    and this year you’ve been cheering each other on like never before. This value is all about
    recognising those colleagues who are going the extra mile. And that can...

  • Local News: Zone 4 12

    Your colleagues, your news! Back of the net!
    Biddulph’s Local Charity this year is
    Ruby’s Fund, which helps to create
    sensory and safe playing environments
    for children with additional needs.
    “We’ve had...

  • Christmas Days at Sainsbury's 13

    As our ChristmAs CAmpAign hits the nAtion’s
    tV sCreens, eight ColleAgues tell us About
    their own perfeCt ‘ChristmAs DAys’... So what’s your special Christmas moment?
    Perhaps it’s the time you place that first
    box of...

  • Million Meal Appeal 21

    Tim Roberts, David Ranov and
    Daisymae Carter do their bit
    for the Million Meal Appeal at
    Biggleswade - and they got our
    customers involved too!
    – How our colleagues got their teeth into
    the FareShare...

  • Local News: Convenience 22

    norbiton Station local
    Norbiton Station Local colleagues
    had a monster bash in support of
    their Local Charity, Born Too Soon,
    which supports a neonatal unit at
    a local hospital.
    Dressing up in their scariest

  • Local News: Zone 5 22

    Holywood exchange
    Children at Longstone Special
    School had a party to remember
    when Northern Ireland’s youngest
    Paralympian, Bethany Firth, paid
    them a visit.
    It was a homecoming for
    Bethany, who won gold in the...

  • Local News: Zone 2 24

    Baking it happen
    Whitstable colleagues found themselves
    surrounded by cakes during the first
    fundraising event for their Local
    Charity, Snap.
    “Snap supports autistic children and
    their families,” said...

  • Local News: Logistics 25

    Haydock colleagues clearly don’t like an easy life.
    A team of eight took the Tough Mudder challenge for Cancer
    Research UK and the children’s charity, Butterflies.
    They completed a 12-mile obstacle course of 28...

  • Paralympic Games legacy 26

    The Journal looks at our legacy from the London 2012 Paralympic
    Games – and gets a personal viewpoint from Lord Coe. This summer, the
    world went crazy
    for London 2012.
    As an official sponsor
    of the Paralympic
    Games, we...

  • Local News: Zone 3 28

    Shout out
    High Wycombe backs BOB
    Three colleagues from High Wycombe
    received a big thumbs-up from their Local
    after helping out at a village fete.
    Colleagues Pooja Gujral, Emma St
    Ledger and Edward Brown went along...

  • Local News: SSC 29

    Field trainers
    It was a training session with a difference for
    rich Lucas, one of our fish trainers, after
    he was invited to display his filleting skills at
    Number 10, Downing Street.
    rich went along with fellow trainer Jamie...

  • Halloween winners 30

    We had a big response to our recent
    Halloween picture competition. It was a
    tough choice, but here are our favourite
    spooks, ghouls and ghosts.
    Well done to our grand prize winner,
    Bluebell Owen from Fairfield...

  • Take a Break 30

    a tassimo
    coffee machine WIN!
    to celebrate the launch
    of the Tassimo Costa
    range, we are giving ten
    lucky colleagues a chance to
    start their new year, and their
    mornings, with a boost.
    The Tassimo coffee...

  • Win a Tassimo coffee machine 30

    a tassimo
    coffee machine WIN!
    to celebrate the launch
    of the Tassimo Costa
    range, we are giving ten
    lucky colleagues a chance to
    start their new year, and their
    mornings, with a boost.
    The Tassimo coffee...

  • Desert Island Downloads 31

    This issue, we talk
    to newlyweds Mike
    and Maggie from
    (see page 12 for
    their story).
    “We’d choose The
    Wit Inheritance
    by Tom Sharpe
    (£5.99), because
    we like a good
    As fans of...

  • Word fit 31

    You must fit all the words
    into the grid. Once the grid
    complete, re-arrange the
    letters in yellow squares to
    form the name of an animal.

  • Word ladder 31

    Word ladder
    Can you reach the top of
    the ladder one word at a
    time, replacing only one
    letter each step?
    Ice masses
    Runs away

  • Year Like No Other: photography winners 31

    In the last edition, we asked you to send in your pictures that
    summed up our Year Like No Other, with a chance to win three
    fabulous Sony cameras. Well done to our winners:
    1st: Rachel Fordham from Rugby
    2nd: Thuwarakan...

  • Christmas Days at Sainsbury's 32

    I arrive in Surrey where the ad’s being shot. It’s an
    ordinary suburban house that’s been rented for the
    day. The crew has been here for two hours unloading
    and setting up. I can’t believe how much equipment there is,...